chrisbrogan.com - Latest Comments in You Still Need a Frame

Re: You Still Need a Frame

steve — Fri, 12 Feb 2010 02:09:57 -0000

How long until we are serving up the rendering engine along with the web page? Then you could be 100% sure how a page would look and function for any visitor.

Make the browser a virtual machine that can execute any rendering engine code. Add some caching. Install some of the rendering engines by default.
bariatric surgery
Doesn’t seem implausible at all really.

Re: You Still Need a Frame

Angela — Wed, 24 Jun 2009 15:42:20 -0000

Try nomee.com. It combines all of your social networking into one app.
You can manage who sees your content on your social network

Re: You Still Need a Frame

dkreitzberg — Wed, 24 Jun 2009 06:32:03 -0000

I think it's good that you also included off-line conversations into your plan above. While certainly aspects of social media are specialized, we can't forget the convergence of marketing and sales communication. Think about all the ways to touch the customer and/or the customer touches you.

Re: You Still Need a Frame

Brian Puckett — Wed, 24 Jun 2009 00:17:40 -0000

Chris,

Thanks for the reply. I've received one inquiry from a reader and we have arranged to talk. Thanks . . . looking for more.

In thinking about your framework, I really think HungryGarden.com could be a test case to see what does and does not work. Hungry Garden is a new type of blog/search engine that I like to call GeoSocial. Its hyperlocal in sense that its focus is within 50 miles of any physical location or address. Its global in that any one can use it and register their blog from any location on earth (that is recognized by Google Maps).

Maybe I am wrong but I don't think a single social networking guru will work. Its almost like I need an "army" of promoters focusing on a certain geographic area with other promoters cross pollinating based on vertical market segments.

I didn't build Hungry Garden to be a business directory. I want to work on the fun stuff, big ideas, that add real value to our daily lives. Like connecting local food producers (farmers) with local consumers to build local sustainable food systems. Like building networks of local citizen journalist that are interested in developing and sharing news stories in their local communities. Like volunteering, donating, sharing, bartering and trading expertise and help.

But if I could even raise an army how would I track performance and results? I was thinking of allowing promoters to register a url shortener and then track site visitors through registration. I was thinking of developing site statistics that would be available to all. Promoters could even document and publish their promotion strategies so we could all learn what works.

What do you think of this idea (and where/how do I get my "army" (or should I say navy so as not to mix metaphors)

Hungry Gardener

Re: You Still Need a Frame

paramendra — Tue, 23 Jun 2009 21:21:09 -0000

I think this could work great to promoting a blog. A blog is a product. Chris, your enthusiasm is infectious.

Re: You Still Need a Frame

Stephen Sherlock — Tue, 23 Jun 2009 12:53:10 -0000

Chris, the framework is very good. I see an application for this especially in the small business area. As part of my reach out campaign for Franklin Matters, I am finding folks who have heard about social media but aren't sure how to begin for multiple reasons; fear factor, fear of time involved, insufficient funds, etc. The framework enables a small start, easy steps, keeping the big picture in mind. After all Rome wasn't built in a day...

Re: You Still Need a Frame

Jamie Favreau — Tue, 23 Jun 2009 12:47:25 -0000

Thank you Chris...

I am able to teach people how to use the tools but implementing a strategy is a totally different animal. I guess I needed an example to learn from and to make sense out of it all.

Re: You Still Need a Frame

Benjamin Bloom — Tue, 23 Jun 2009 11:03:42 -0000

I thought that the "armies" concept was one of the most interesting parts of the strategy Wyclef was talking about at 140Conf; the days of even just building awareness from the top down are over.

I think it's also important for the individual pirates to leverage fields of personal pirate passion; more Arr and less walking the plank. If you recruit enough pirates, you should be able to distribute work that engages specific interests.

-Ben

Re: You Still Need a Frame

Brian DeKoning — Tue, 23 Jun 2009 09:05:24 -0000

Of course I'm with you. This is a perfect little blueprint.

Re: You Still Need a Frame

Steve — Tue, 23 Jun 2009 08:56:03 -0000

The framework is spot on. Our launch approach may be more process oriented than your framework suggests, it's hard to tell without a timeline, and we're not ashamed to use traditional marketing techniques to augment our efforts and convert technophobes.

To illustrate, while we help clients with strategy, messaging and SEO (basic marketing elements), we simultaneously plant seeds for public speaking and training revenue streams down the road and tailor our strategy and communication to the channel - LinkedIn tends to be more conservative than Twitter. We work synergies and differences. Build up blog-fans, Twitter Followers and have a linking strategy long before the final monetization steps are executed.

You seem to have all the elements in place so your situation may be more about execution and project management than strategy and task development.

Good luck and thanks for all your fantastic insights. Arrrr!

Re: You Still Need a Frame

Jeff Korhan — Tue, 23 Jun 2009 08:30:08 -0000

Yes, I seriously did go through all of these steps for a client and we are talking about my proposal today. You insights made my job a little bit easier and gave me a dose of confidence.

In my work with small businesses - which is relative term, this particular one is a 25 million dollar business - the most common question is "Does this stuff really work?" If you have a detailed plan and work it, and have back-up plans to support that......

Kudos and thanks.

Re: You Still Need a Frame

Betsy Wuebker — Tue, 23 Jun 2009 07:31:59 -0000

Uncanny the way the universe provides the direction. We're launching another project, and there's absolutely no reason not to use this blueprint. We'll keep you in the loop, Chris. Thanks a heap!

Re: You Still Need a Frame

BeckyPearce — Mon, 22 Jun 2009 23:09:56 -0000

We are going through this right now at the company I work for. We've started using various web marketing tools somewhat "willy-nilly" as I like to say. Now we are backing up to create a plan and connect all the pieces. It has made it much easier to plan the future AND easier to explain and gain buy-in from company management. They don't understand Facebook, Twitter, etc.and honestly don't need to since those are just the tools but they do understand a clear marketing plan.

Re: You Still Need a Frame

Andi Narvaez — Mon, 22 Jun 2009 22:53:16 -0000

Besides what others have mentioned, I love the pace of this plan. It's fast-moving and determined. I think it truly captures the spirit of social media marketing. I enjoyed Keith Burtis' comment about it being time to get out of the sandbox and I think the fast pace and "action-orientedness" of your tentative frame is just the thing to help companies, agencies and individual consultants do that.

Also ... it's simple (as in, bullet point simple). And isn't the idea always to come up with something brilliant but that is simple enough to hit the ground and run with? Thanks again Chris. I'm still learning. This is my textbook, except better than that.

Re: You Still Need a Frame

Chris Brogan — Mon, 22 Jun 2009 22:31:18 -0000

Not me personally, but maybe someone here will pick you up.
I'm loaded as is, but there are lots of swell folks here who can help.

: )

Re: You Still Need a Frame

ChuckSmithMI — Mon, 22 Jun 2009 21:09:13 -0000

That is scary cool!

I have seen a lot of folks in the coaching community develop licensing programs to be certified "whatever" coaches with huge price tags. You are giving it away and get to see which of your "students" can become "partners" by executing in the real world!

Theory to practice. Who can Implement !?!?!

Re: You Still Need a Frame

Nate @ thewaythatyouwander — Mon, 22 Jun 2009 20:41:13 -0000

That idea of a framework really connects with me because it's really easy to lose sight of the goal with social media. Heck, I lose track all the time. I like this.

Re: You Still Need a Frame

jworick — Mon, 22 Jun 2009 18:10:56 -0000

I am with you on your sales marketing framework. I'm in the process of putting together a similar proposal and I find your blog immensely helpful.

Re: You Still Need a Frame

Alejandro Recio — Mon, 22 Jun 2009 17:24:07 -0000

amazing post, chris thanks a lot, it is clear and straight to the point. Social Marketing is a different beast and simple and clear is the answer.

Re: You Still Need a Frame

Gina Kay Landis — Mon, 22 Jun 2009 14:05:52 -0000

Wow - this is exactly the type of marketing focus and outline that has many people stumped as to how to make it happen - maybe because lots of folks aren't step-by-step or linear thinkers. Thanks for putting it out there!

Re: You Still Need a Frame

Kate — Mon, 22 Jun 2009 13:24:23 -0000

This is a fantastic post Chris. Thanks so much for sharing this. I would suggest a follow up to this post on gaining buy in from execs and others within an organization. One of the challenges that I am facing now is demonstrating to many people that the activities that you list within your framework are "essential" components to the success of products not simply "nice to haves".

Re: You Still Need a Frame

JessicaRandazza — Mon, 22 Jun 2009 11:32:15 -0000

I couldn't agree more. The framework is an excellent way for brands/marketers to have a more "controlled" method of disseminating their messages. I think too often brands dive into social media without fully thinking out their strategy and/or goal through. The online community demands respect and careful thought. The framework gives structure to social media channels and have metrics to back up their efforts.

As always, thanks for sharing Chris!

Re: You Still Need a Frame

Patrick Ambron — Mon, 22 Jun 2009 11:30:30 -0000

Too many people enter social media (twitter, facebook, etc) without having clear objectives or an overall plan. It's important to remember that while they are great tools s, they are simply means to an end, not the end itself.

Re: You Still Need a Frame

frank barry — Mon, 22 Jun 2009 11:23:24 -0000

Sounds like the "pirate army" is forming =)

I'm speaking at a conf. for health care pros in Canada this week and then another in San Diego for Public Broadcasting. Your blog has helped shape those presentations. Especially the "how to get started" and "strategy" pieces. Thanks for that!!!

I am thinking about signing up to be a pirate ... but a bit hesitant because not knowing exactly what the work will be. Not anything you can do, but maybe we could chat some time (when you’re not so busy, uh ... well.)

Thanks!

Re: You Still Need a Frame

Brian Puckett — Mon, 22 Jun 2009 11:20:21 -0000

How about having a real life case study? I am getting to roll out the Hungry Garden as the first true GeoSocial web application where user can "own" a location on a Google Map, create content tagged to their location and share it with their friends and neighbors. The initial focus of Hungry Garden is enabling blog sharing between local food producers and consumers. But, the Hungry Garden has application in other areas, such as, platform for citizen journalist to find and share news stories and analysis.

Just waiting for "channels" and top search to work for visitors before starting modest roll-out. I have been tracking blogs and www.twitter.com/hungrygarden twitter account has some pretty good followers in the sustainable food movement.

I've copied the outline above and look forward to additional details.

I believe it would be interesting to see if your plan works with real life case study such as the Hungry Garden?

Could I count on your help? Would you be interested in monitoring our progress.