-
Website
http://www.chrisbrogan.com/ -
Original page
http://www.chrisbrogan.com/writing-email-that-gets-answered/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
Ari Herzog
120 comments · 23 points
-
Don Lafferty
59 comments · 3 points
-
Danny Brown
77 comments · 28 points
-
Dale Cruse
65 comments · 2 points
-
gerardmclean
43 comments · 7 points
-
-
Popular Threads
-
While the Iron is Hot
1 day ago · 61 comments
-
I Was Wrong About Twitter Lists
2 days ago · 64 comments
-
The Visible Media Maker
1 day ago · 23 comments
-
Simplicity Trumps Most Other Emotions
3 days ago · 53 comments
-
How to Make Goals Happen- Part 1 – GoalBox
5 days ago · 65 comments
-
While the Iron is Hot
Don't forget that sometimes the very best thing is just to pick of the phone.
Question. . .
I often change subject lines in order to keep them relevant to the topics that the thread is now addressing. Makes it easier for me to search later. Does this make things crazy for thosoe who sort by subject? Only crazy, or entirely crippled?
Great post Chris.
This tactic works if you know a little something about the person you're emailing AND if you know they a ton of email from people they may not know. Helps you rise to the top of the pack a little bit.
I think the point you made at PAB about considering "What's in it for me", ie. what would you think if you got this email yourself, is an important one. When you are asking someone for their attention and mindspace, be considerate, and only take up the cycles that you really NEED. To that end, also separate out NEED and WANT and know the difference.
Since I've started guiding my freelancers in this way, I've cut down the number of emails I have to deal with and remarkably things are getting done much faster when I'm not bottlenecking the process.
Here are my rules:
- One decision/topic per email
- Never bury the important stuff at the end of the message
- Engaging/meaningful subject lines are a must (more people skim their inboxes than read their email)
- Five sentences is more than enough for most emails
- Always use your footer for your brand info and to promote your favorite cause and/or upcoming event.
Oh, I agree 100 percent, Joyce.
Also, if you have to compose a long e-mail message, it should be broken up into short paragraphs w/white space between the paragraphs. And if someone does a cut and paste from Word, they should make sure that the formatting makes sense for the e-mail message.
Good: every email should be expected, personal and relevant. Think about that before you send it.
Good: make a strong, relevant subject line. dont be lazy and reply to something leaving a string of "re:re:fwd:re etc." - thats just rude.
Bad: cc'ing people "fyi" when there is no call to action, its SPAM!
Brilliant: Pick up phone, make call, discuss topic, follow up with brief email (if required) to confirm discussion / action points.
It's always fascinated me that no-one is ever taught how to use email - its just something that's evolved over years and, as individuals we use it pretty much as we see fit. Many people now have email systems as their central database of contact information, conversations and even objects (proofs, documents) which has resulted in email systems becoming vast databases instead of a simple means of text communication..
Since having problems with our email system last year, I archived ALL my email and started again - I've only been back into that archive 4 or 5 times since, and now try my utmost not to save anything - once its dealt with, I bin it, or file it as a document or take the relevant information and put it into a CRM - its my effort towards preventing Data Landfill issues in the future!
Simplicity of value. It should be built right into Gmail. (Google algorithms could do that, couldn't they?)
1) Make numbered lists
2) Be clear who I expect to handle each follow on steps if there is more than one person on the email
e.g. 3) Chris - did you hear this week's Amateur Traveler
;-)
While one decision per message may work with people you know very well, I feel that approach may make me a nuisance to people I'm just starting to work with. Which would they rather get from me: five short messages, each with a question or one medium-length message with five short questions? Not everyone uses e-mail the same way; I like to limit e-mail communication with new contacts until I get a feel for how they work with e-mail.
I'm also a strong believer in changing subject lines and deleting previous message quotes within a message. The correct subject line makes it clear what the message is about. The removal of all but the last one or two quote levels keeps the message short and clean.
Oh, how I wish people who forwarded mail would cut out the unnecessary garbage!
They are all projects I want to promote, and only one is mine... so maybe I should rotate?
Good food for thought, Chris, as always.
Dawn
Thanks for a great post. Our project management team has been reading through the book "SEND: The Essential Guide to Email for Office and Home," which has actually been very helpful in stimulating discussion about how to improve email efficiency, readability, effectiveness, etc. While a good amount of it seems like common sense, some of their points were really refreshing. I reviewed 5 particular ones here: http://www.newfangled.com/5_simple_tips_for_bet....
- Chris
My strategy, with something like 100 emails a day, is just sit on the ones I don't want to answer. If they were that important, someone will call or resend. I spend time banging on about how we are post-email now (i.e. like post-modern not post/mail) and that all my priority contact comes from friends in my personal email, usually as messages from facebook or twitter. So I know that my work email is likely to be low priority - sorry, boss...
I never send an email if I can avoid it, based on the annoyance level I have in replying to my own inbox. And who are these people who think they can send a 20 MB attachment? Per-lease!
If one MUST include a few paragraphs to supply context around the question, don't put the question at the very end. Lead with the question up front and then supply context. The recipient may know more about the situation than you realize and not need to read through paragraphs before finally getting to what it is you need to ask. It's another way to get a quicker response.
Mike Davidson came up with a good M lo-fi solution; treat e-mail responses like text message and limit them to five sentences.
I see mentions of being respectful and not rude etc with email. I'm sure many folks tend to use email to send a thank you note, but I still firmly believe that a hand-written, well crafted thank you on a card that has a personal image on the front (with perhaps some smiley faces or shiny gold starts sprinkled inside), will BLOW SOMEONE"S SOCKS OFF in comparison to an email. It's worth the effort.
Great post, Chris - see you at PODCAMP 3...
Yours with boundless enthusiasm,
Richard :)
Chief Deal Weaver
www.BlackWidowNetwork.com
I'd also love to add, Don't Forward Junk! I have a couple of people on my list I've considered blocking because despite a polite reminder from time to time they still keep sending me those viral soppy mails. Now days I've taken to foldering EVERYTHING by those people and get around to it, usually deleting without even reading a bunch of their stuff, when I'm ready.
@Erika: You mentioned deleting parts of a threaded conversation with Gmail? How do you do that? I'd love to clean up some of the ramble amongst my gmail messages but I haven't figured out how to break messages up so I can remove one of the thread and not the entire thing.
If someone wants to write a 2 page email asking me for something, that's fine, as long as they realize that my response isn't going to be as long. I want to exchange the information NEEDED and then get on with my day.
Great advice for email writers. I can see a couple of changes I can make myself to make things easier on people that I respond to or email. Thanks!
e
I love the site I found through lifehacker:
five sentences.
Maybe we should bear that in mind, too.
I never add a link to my blog, as links in emails sometimes cause emails to into that client's spam filter.
As everyone else has pointed out, this was a great article and very useful. I have occasionally had to write longer e-mails for business purposes, mainly to recap a meeting, but generally keep them short. And as someone who used to get hundreds of e-mails a day, many of which I was just cc'd on, relevant subjects are vital.
To answer your other question, as to how improve the state of your in-box, I have two suggestions:
1. Get to the bottom of your in-box daily,
2. and file, file, file.
I love folders and use them often, both for "follow-up" purposes and for record-keeping.
As for my signature line, I like to use the following:
Name
Title
My Specialties
Email / Phone
Connect with me online [custom url]
That url displays a list of links to my profiles on Linkedin, Facebook, Twitter, blogs, etc. and keeps my signature short and simple.
What do you think about the inclusion of RSS feeds when appropriate?