DISQUS

Chris Brogan: Who Are Your Fans

  • Kevin Kennedy-Spaien · 2 years ago
    OK, Chris... If your community is like Buckaroo Banzai, can I be the Jeff Goldblum character? I always wanted to wear chaps.

    See:
    http://www.worldwatchonline.com/meetnj.jpg
  • jon glassett · 2 years ago
    Why is that watermelon in a vice?
  • Dave LaMorte · 2 years ago
    I have a lot of problems getting my fans/friends/audience/colleagues involved. Maybe it's just because teachers are too busy to blog, podcast, and give feedback to other people at the same times, but I'm not sure. I have this lurking suspicion that my audience may not be that engaged with what I have to say.

    How do I rally my troops? Or how do I even figure out who my troops are?
  • Clintus · 2 years ago
    I don't think I have fans. I just think I've jumped into bed with a great group of people who are really nice. I just happen to be going with the flow at the moment.
  • Justin Kownacki · 2 years ago
    I think you need to make a key distinction: your (target) audience and your fans are not always the same thing.

    Your audience is the people you BELIEVE are hearing your message, the ones you CREATE the message for.

    Your fans are the people who RESPOND to your message, who TAKE ACTION based upon what you say or do.

    We may think we're creating something that appeals to a certain group of people when, in fact, it appeals to a completely different group for completely different reasons that we never considered.

    As the pipe company who owned the "utube" URL proved when they were slammed with misguided YouTube traffic, it's not who you THINK you're talking to that matters; it's who's HEARING you.
  • Nate Underwood · 2 years ago
    Finding fans is the easy part... Keeping them will be the challenge. They love to try you out but it is the multiple visits that are the trick. People are cyclical and "trendy" by nature and want to move on. How many things were once a big part of you that you moved away from?

    As you pointed out everyone in the pipeline under a certain age demographic is now producing content. There are only so many hours in the day to invest in content.

    If you do have a fan they must really relate to what you are saying.

    People with superpowers? We all have superpowers.