chrisbrogan.com - Latest Comments in What Storytellers Can Do In Real Time

Re: What Storytellers Can Do In Real Time

digital billboard — Wed, 18 Aug 2010 05:51:52 -0000

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Re: What Storytellers Can Do In Real Time

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Re: What Storytellers Can Do In Real Time

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Re: What Storytellers Can Do In Real Time

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Re: What Storytellers Can Do In Real Time

NRI — Thu, 08 Oct 2009 11:25:30 -0000

I love stories in copy, and I don’t do nearly enough of it. Conversation I’ve got covered, but I don’t have enough real stories.

Something I need to put more focus on–thanks for the reminder!

Re: What Storytellers Can Do In Real Time

Katharine Hansen — Sat, 17 Jan 2009 19:17:34 -0000

It was so interesting to read this post and these comments after the Hudson River plane-crash photo that Janis Krums took on an iPhone and posted to Twitter.

Re: What Storytellers Can Do In Real Time

Kirk Phillips — Mon, 12 Jan 2009 20:35:00 -0000

Lisa Newton asked in her comment, “Do you get so involved in reporting the event that you miss out on the event?”

I have wondered the same thing. Sharing the experience live is a hallmark of Twitter. But does reporting an event via Twitter interfere with participating in the event?

The answer probably depends on whether you are a journalist or not. Chris says he "hid out way in the back with all the big cameras." He covered the event like a reporter and in the process scooped traditional media. No question, microblogging holds great promise as a journalistic tool.

Occasionally reporters have to choose between covering a story and participating in the story. Can one both interview the victim and console the victim? Report the fire and help put out the fire?

Event attendees have a similar although less consequential decision: Can they tweet the event while effectively participating in the event?

Do you find tweeting enhances or distracts from your event experience? There were some thoughtful comments about this at my blog on the topic: http://brandstoke.cpvinc.co...

Re: What Storytellers Can Do In Real Time

Search-Optimization — Mon, 12 Jan 2009 11:57:52 -0000

I have created a new web site called Horse2Heart www.Horse2Heart.com that contains hundreds of horse stories. We are in the process of adding an equestrian related news segment that will focus on the Best of the Best. As part of this we have taken a booth at the Equine Affaire www.equineaffaire.com and will be interviewing the top people in the horse community. The dates are Jan 29 – Feb 1 in Pomona.

The plan is to have a set in the booth and also shoot some live action in the arenas. We will need people to interview for this event. Here is a link to some of the people we will try and interview. http://www.equineaffaire.co...
Do you know anyone else we might talk to? Do you have any horse stories you would like to share.

I am about to buy a hrad drive Hig Definition video camera to shoot this.
Would Panasonic like to share that new video camera?

Re: What Storytellers Can Do In Real Time

PJebsen — Sun, 11 Jan 2009 08:21:45 -0000

As Alain Sherter said: >> It’s not a case of whether one approach–live reportage versus the fusty day- (or hours-)old variety–is superior. <<

I'm a journalist myself. If there's anything worth tweeting during an event, I'll send tweets and/or dents. I'll still write about the event afterwards, in a more extensive and coherent way.

Re: What Storytellers Can Do In Real Time

Martin Meyer-Gossner — Fri, 09 Jan 2009 17:50:20 -0000

Some time ago, I posted on good manners in business networks. Our editorial team followed my idea more than 2 weeks later... I did not even have to use micro-blogging tools but my good old blog. Social media has faster options. The question is: Why are companies still not booking these tools like 'old' media platforms?

The press kit idea is ace... !

Re: What Storytellers Can Do In Real Time

Jess K. — Fri, 09 Jan 2009 15:14:36 -0000

Huh. You'd think that they'd NEED the real time situation the most! They'll continue to get scooped unless they adopt this. Since I'm not up on the press, I've assumed for some time now they'd be the ones who'd be the early adopters - uploading video and sound bites with a frenzy. Great food for thought.

Re: What Storytellers Can Do In Real Time

Monica Surfaro Spigelman — Fri, 09 Jan 2009 14:06:11 -0000

"Getting the conversation started" is key point in this post. But the communication needs to continue with quality content in comprehensive follow up. Wow, the media kit certainly is exploding....

Re: What Storytellers Can Do In Real Time

Alexis — Fri, 09 Jan 2009 13:41:38 -0000

Love the flower paper/press kit idea. We have used plantable paper for media mailers and the response has always been very positive. Always enjoy learning about new ways to think about the "traditional" press kit

Re: What Storytellers Can Do In Real Time

Nathan Kam — Fri, 09 Jan 2009 12:18:20 -0000

Chris, great post and I'm glad to say we've incorporated social media into our "traditional" PR events (like press conferences, etc.) and found good success. Opening up the message to people beyond who's just in the room and beginning a dialogue or conversation in real time is a wise thing to do. This is exactly why I find value in Twitter and following great thought leaders like you. Mahalo!

Re: What Storytellers Can Do In Real Time

Nicholas Chase — Fri, 09 Jan 2009 12:01:07 -0000

Chris,

Great fun to scoop the journalists! I enjoyed reading just the essential high points of the announcements from Panasonic. More in-depth reviews can be digested later.

In a previous incarnation I was a senior systems design engineer for Sony Electronics Broadcast and Broadband Systems Design Division, and Panasonic was the arch rival when we selected components for a broadcast television studio or post-production suite design.

Thanks for starting the conversations, and the fact that Panasonic is listening is powerful.

Respectfully,

Nicholas Chase
www.twitter.com/nachase

Re: What Storytellers Can Do In Real Time

Doug Firebaugh — Fri, 09 Jan 2009 11:19:36 -0000

Twitter has turned the tables on traditional press and media- and has only begun. Storytelling is the key to today's communication- just look at Malcom Gladwell's new book, "The Outliers"--I watched your tweets during that time you write about and just smiled, thinking, "Things had changed so much!" Thanks for fabulous insight Chris- and flower seeds in the press kit? Now that's radical---in a good way!

Re: What Storytellers Can Do In Real Time

Kristina Hill — Fri, 09 Jan 2009 10:38:54 -0000

Great post, Chris (as always:).

Shows the power of Twitter. And, I love the press kit idea.

Re: What Storytellers Can Do In Real Time

Phil — Fri, 09 Jan 2009 10:08:13 -0000

I want a card that grows plants.

Re: What Storytellers Can Do In Real Time

James Stripes — Fri, 09 Jan 2009 10:05:56 -0000

Perhaps I'm still irremediably old-school, but I still find laughable the notion that a story or reasonably insightful conversation can take place in the tiny bits on Twitter. On the other hand, when the mainstream media is your comparison, you don't have much in the way of competition. Getting the scoop is one thing, but storytelling connotes longer narratives.

Re: What Storytellers Can Do In Real Time

Batman — Fri, 09 Jan 2009 08:03:36 -0000

As was suggested at the recent Digital Hollywood conference, I think it's way past time we drop the word 'social' from the term 'social media', and call it what it is: Media. Since bloggers were declared part of the MSM back on Oct. 21st, we shouldn't marginalize ourselves either, with phrases like, “Twitter Users and the Mainstream Media,” etc.

Therefore, since what Twitter is at its immediate level is a microblog, using Twitter to report the news is already mainstream. And recalling everything from my one 9th grade journalism course, taught by Mrs. Meiners, 3 sources are required to report a story accurately. How many of those sources are tweets, may be left up to the individual writer of the story....

Now, how to repost as, The Random Rant? :)

Re: What Storytellers Can Do In Real Time

Betsy Wuebker — Fri, 09 Jan 2009 05:59:18 -0000

In response to the commenters (journalism purists?) who question the relevancy of the scoop to a presser rather than breaking, harder news: This is a scoop of a different nature. The feedback immediacy is totally relevant and accelerates the reactive process to the launch, which in turn - down the road - will accelerate any modifications Panasonic might make in response to customer demand.

By now, companies should understand that business is relationship-based. Those that don't won't have a prayer of selling a product. It's great news that a large company like Panasonic is demonstrating not only an understanding, but is working within the paradigm.

Re: What Storytellers Can Do In Real Time

Barbara Uechi — Fri, 09 Jan 2009 01:09:27 -0000

Chris,
Do you think the world's ready for Panasonic to bring back their old tag line: "Just slightly ahead of our time"? To quote http://www.thetechzone.com/... : There was only one problem with this, as Panasonic found out, people feel uncomfortable using products ahead of their time.

Re: What Storytellers Can Do In Real Time

LisaNewton — Thu, 08 Jan 2009 22:07:05 -0000

Do you get so involved in reporting the event that you miss out on the event?

BTW, I love the idea of the press kit.

Re: What Storytellers Can Do In Real Time

JJ — Thu, 08 Jan 2009 21:47:05 -0000

I don't see how this is ground-breaking or important. Yes, the other people had note pads. Because they were aware that the announcement of a new video camera isn't news. It's just a press event. What good does it do me to know 20 minutes quicker that I'll be able to buy a new Lumix or something 3 months from now? If it were a bombing in Mumbai or an earthquake in San Fran, or something that was actually breaking news, it would be more impressive. But Twitter's already been used/proven to be useful in real emergencies. So this isn't a big deal.

Re: What Storytellers Can Do In Real Time

ron_miller — Thu, 08 Jan 2009 21:36:57 -0000

Chris,
Hey Chris:
Another great post.

You make a good point, but as I read your piece, I had the same thoughts as @Alain Sherter. While getting the word out there and the discussion started in real time is very cool indeed, and I think it's an essential part of news gathering as we know it moving forward, what you are doing essentially is blogging/Twittering the dog and pony show. Sure, you can add your comments, but there is little time to provide and really insightful analysis while trying to keep up with what's going on around you.

That's for the bloggers/journalists to do later. So while I think you did a great service putting out the word as it happened, what you did and what the paper notes guys were doing were not mutually exclusive and I hope never will be. There's plenty of room for everyone in the social media tent. :-)

Ron Miller
by Ron Miller Blog
http://byronmiller.typepad.com