chrisbrogan.com - Latest Comments in What Social Media Does Best

Re: What Social Media Does Best

youtube downloader — Tue, 07 Dec 2010 10:05:22 -0000

Social networks make for great ways to understand the mindset of the online consumer, should that be of value to you.
Online versions of your materials and media, especially in formats that let you share, mean that you’re equipping others to run with your message, should that be important (like if you’re a marketer).
Online versions of your materials and media are searchable, and help Google help you find new visitors / customers / employees.

Re: What Social Media Does Best

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Re: What Social Media Does Best

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Re: What Social Media Does Best

Authority Networker — Wed, 22 Apr 2009 15:38:53 -0000

Today, internet users want personal interactions with those they do business with before they make a buying decision. Social media marketing, which taps into a familiar concept called attraction marketing, lets you build that relationship and attract prospects who are interested in your offer. Social media sites such as FaceBook, MySpace, Twitter and Digg are helpful in getting qualified fresh MLM leads and paid signups MLM for your network marketing online business, thus exploding your downline growth.

Re: What Social Media Does Best

zambi — Fri, 11 Jul 2008 10:37:43 -0000

Thats one of the advantages of web 2, every thing should be social on this world. look a t guple.com, thats a good example how they interpreted what social is.

Re: What Social Media Does Best

Chhongba — Fri, 11 Jul 2008 06:25:35 -0000

Really great tips for social media.
http://1000mountainpictures...

Re: What Social Media Does Best

jenny Orr — Thu, 10 Jul 2008 05:03:46 -0000

A very good post with a fairly exhausted lost of the value of social media though don't entirely agree with your last point about making people feel heard.

This is because there are so many blogs and profiles out there that get lost in the clutter and are never read. Though this probably forces people to raise their game with better quality writing and marketing.
Check out http://facevaluebook.blogsp... for more posts on social networks and blogs

Re: What Social Media Does Best

Chetz Yusof — Wed, 09 Jul 2008 08:24:30 -0000

Chris,

Thank you so much for sharing! I'm so glad I found your website. Your site is so informative and easy to understand.

Thanks!

Chetz Yusof
http://www.ChetzTV.com
- Win The Battle -

Re: What Social Media Does Best

Pragya Narang — Wed, 09 Jul 2008 05:55:33 -0000

RocSearch, the UK-based research & analytics firm has recently released a research study on ‘Leveraging Social Media for Brands’. The study showcases the social media eco-system, its drivers & imperatives while detailing cases of brand successes and failures attempting to harness the power of this medium. For a complementary copy of the study, visit http://www.rocsearch.com/so....

Re: What Social Media Does Best

How -To Squidoo - Best Lens fo — Wed, 09 Jul 2008 02:53:00 -0000

WOW, another great post!! Lots of insightful and accurate information...Blogging Rules!!!!

Re: What Social Media Does Best

Justin — Tue, 08 Jul 2008 21:04:16 -0000

Your post is very informative. I'm very glad to see people actively engaging in Web 2.0. Web 2.0 offers some very intuitive and powerful tools/sites, that keep us all connected. This connection is not only limited to personal but can be used in a business/organization as well.

Justin
- Check Us Out ...
http://koinoniasolutions.com

Re: What Social Media Does Best

Jenna Woodul — Tue, 08 Jul 2008 17:21:10 -0000

Social media invites/supports the personification of your brand. Conveys a sense of place and presence; brings the brand culture to life.

Re: What Social Media Does Best

Rich Reader — Tue, 08 Jul 2008 16:43:40 -0000

Let's sift out the how from the what, know the difference between goals and exercises, and focus on the highest value purposes.

Practiced properly, social media:

* relieves pain
* solves problems
* improves images and brands
* converts negative/non-existent perceptions into positives
* fosters permanent, mutually beneficially relationships in ways that product advertising can never pretend to approach.

=Rich Reader
=Social Media Consultant

Re: What Social Media Does Best

Gina — Tue, 08 Jul 2008 14:03:19 -0000

Wonderful list, Chris!

I agree with you on all of them but this one definitely stuck out to me: :"Social networks are full of prospecting and lead generation information for sales and marketing." I had no idea that social networks were a powerful tool for marketing until I started to utilize them for business at Salesconx.

I used to just use them as ways to keep in touch, but now that I use them to market Salesconx, I cannot imagine why other small companies don't. We have gained tons of traffic and users just by staying active on a handful of networks where our audience hangs out...It's amazing!

Marketing via social media/networks is definitely the way to go right now. Granted there is no one way to use it (making it difficult to explain and track), but it's definitely an effective way to reach the masses when it's done right!

-Gina
Marketing Manager
Salesconx
www.salesconx.com

Re: What Social Media Does Best

@Stephen Productivity in Cont — Tue, 08 Jul 2008 14:02:01 -0000

>>Phil Baumann - that is a great idea. Or, rather, two great ideas...

Re: What Social Media Does Best

Phil Baumann — Tue, 08 Jul 2008 13:23:50 -0000

Chris, excellent list.

In fact, this topic would be a great daily (or weekly) tip. Maybe a scheduled email with a single tip.

>>>

Maybe even set up a simple website with a running list of these tips that would be tagged & searchable (sort of like State of the Web). I'm sure there are remarkable designers who would love to set that up.

Also: sell the list as a huge poster for employees and other stakeholders to hang up. I know old-school, but then again, it takes a bridge...

Phil

Re: What Social Media Does Best

Jen Harris — Tue, 08 Jul 2008 12:33:54 -0000

Chris-
For the past two and a have years I have been telling clients/my boss' to think of New Media/Social Media as "Marketing like it was done before Mass Media". Where you learn from your peers that the best steak house is not the one on the corner, but the one off the beaten path.

Re: What Social Media Does Best

Barbara Nixon — Tue, 08 Jul 2008 12:28:03 -0000

Chris -- perfect timing! I am discussing social media with my public speaking class on Thursday, and I'll definitely include many of your analogies and examples.

Barbara

Re: What Social Media Does Best

Jill — Tue, 08 Jul 2008 11:01:43 -0000

Love it! While it seems like people feel computers and less face-to-face communication is creating barriers to personal relationships, social media brings back the 'human element' to conversation. Not only am I able to share 'business' perspectives and learnings, I'm also able to 'meet' the person and get some understanding of who they are socially. How cool!

Re: What Social Media Does Best

Webconomist — Tue, 08 Jul 2008 10:54:42 -0000

Brilliant list Chris!

I think it also helps make "marketing" truly Marketing; Peter Drucker said a business must do 2 things: Innovate and Market.

Social Media, the Web as a whole now means a company or organization can Market itself fully and very cost effectively.

Re: What Social Media Does Best

Joe | A New Band A Day — Tue, 08 Jul 2008 10:38:10 -0000

The interesting thing is that many of these methods of expression - blogs, wikis and podcasts etc - are relatively new, at least to the masses. It reminds you how sudden this explosion in communication has been, and what a great impact it's had.

Joe - www.anewbandaday.com

Re: What Social Media Does Best

Dawn — Tue, 08 Jul 2008 10:08:06 -0000

It's great to start off my morning with some good, thought-provoking reading. How'd you get so damn smart, Chris?

I was just discussing this topic with a friend yesterday. She was using social media for herself and her clients without realizing its full potential, and now she's taking it to the next step. I'm sending her here to read this.

Re: What Social Media Does Best

Kiran voleti — Tue, 08 Jul 2008 10:03:49 -0000

Good list...We needed to implement these when we are doing online marketing.

Thanks
http://www.toputop.com

Re: What Social Media Does Best

Todd — Tue, 08 Jul 2008 09:59:21 -0000

Chris, great thoughts. Additionally, I'd say that social media allows you to evaluate and track the effectiveness of your tactics quickly and easily and make real-time adjustments if necessary. The downside is developing new metrics for measurement as many of the old evaluation methods are irrelevant for social media engagement.

Along those lines, do you have any social media evaluation/measurement tips/metrics to share? That is consistently the number one question asked at any type of presentation I give on the topic.

Thanks!
Todd

Re: What Social Media Does Best

James Kimer — Tue, 08 Jul 2008 09:55:32 -0000

Thanks for this list. The one item I might add is that social media creates a space for someone to create the news they wish they were seeing in the newspaper - from a PR perspective, that is a real client pleaser.