chrisbrogan.com - Latest Comments in What I Want PR and Marketing Professionals To Know

Re: What I Want PR and Marketing Professionals To Know

Sarosh Waiz — Tue, 09 Aug 2011 09:37:28 -0000

Chris, this post is awesome and spot on! Being a blogger as well as a marketer myself, I can perfectly relate to what you listed down. A lot of marketers I know, are still trying to do the same and sometimes it gets frustrating.

Lols @ Youtube = Videoblogging

Re: What I Want PR and Marketing Professionals To Know

youtube downloader — Tue, 07 Dec 2010 10:38:21 -0000

# You have SO MUCH to gain from figuring out some of these tools and the way we’re using them. And one difference from typical businesses: most of us social media types are very willing to share what we know. Just ask.
# I love every one of you who makes an effort to get to know me before you have to market something to me or pitch me. It works out so much better when you and I have talked in some non-pitch way beforehand. And it only takes a few minutes every now and again to say hi.

Re: What I Want PR and Marketing Professionals To Know

Meg — Mon, 19 Jul 2010 10:39:36 -0000

great blog post. I'm actually in PR and I believe you are bang on with this post. :)

Meg

Re: What I Want PR and Marketing Professionals To Know

mlgreen8753 — Wed, 19 Aug 2009 01:20:41 -0000

Thanks for the information. As an online marketing, I love to accumulate marketing and advertising nuggets to increase my marketing IQ. That's how I am able to discover new advertising options like Adwido.

Re: What I Want PR and Marketing Professionals To Know

joe — Sun, 05 Jul 2009 13:33:04 -0000

Marketing / PR people are truly the scum of the earth.

I think at this point *everyone* (and I do mean everyone, from your
dumbest redneck, to your most materialistic soccer mom) has developed
a "marketing bullshit detector" that screens out their retarded
noises, and yet they continue to make said noises at us, seemingly
oblivious to the fact that they're insulting the very people that
they're trying to win over to their viewpoint. Everyone is aware of
it but them, or so it seems. Why don't they get it? What the f*** is
wrong with them?

Re: What I Want PR and Marketing Professionals To Know

danieloseiboateng — Tue, 26 May 2009 13:24:37 -0000

continue with the good work

Re: What I Want PR and Marketing Professionals To Know

John P. Kreiss — Mon, 11 Aug 2008 10:55:53 -0000

This article offers great advice. Social media networking is a great relationship building tool and worthwhile for those not afraid to embrace it. As a recruiter for Construction and Real Estate, we've been able to build relationships with a lot of talented people in these industries through this medium.

John P. Kreiss
President & CEO
MorganSullivan, Inc.
jpkreiss@morgansullivan.com
www.morgansullivan.com

Re: What I Want PR and Marketing Professionals To Know

Amelia — Fri, 08 Aug 2008 10:31:28 -0000

Great points! I agree with the comments that stress the importance of educating clients as well. Last summer, I had a marketing internship with a start-up company whose leadership asked me if we could "do something viral." I really felt like my role was two-fold: half creating positive change in their marketing efforts, and half educating the leadership on the "mystery" of marketing, especially new media marketing. It's not a mystery, it's a series of well-planned tactics that, over time, take on meaning in the minds of the consumers. Social media is a powerful tool toward that end.

Re: What I Want PR and Marketing Professionals To Know

Sean — Fri, 08 Aug 2008 00:29:43 -0000

Great post...and I completely agree with your points.

Having started at Zing PR as an online Pr account manager over a year ago I've seen a massive change in clients attitudes to social media.

My initial job was to show clients the potential of social media (and that is wasn't scary, only different) and after some cool successes,I think that part is done.

Now, I find more often I find myself having to hold the client back a little when it comes to social media strategies. What might have worked for one campaign and one client may not be suitable for theirs...and sometimes this becomes the harder sell.

Now that I think clients are coming round to the idea and embracing social media, I think it's more important then ever for agencies and marketing professionals to be discerning and considered about your SMO approach.

A simple cut and paste job will not cut it and can often result in lesser than expected returns for the client.

Keep things focused, relevant, targeted and meaningful as sometimes, a newly created Facebook group about your 'Awesome' new drain cleaner just isn't appropriate.

Re: What I Want PR and Marketing Professionals To Know

Rich L. — Thu, 07 Aug 2008 18:07:51 -0000

These are all good tips for people in PR and Marketing. Good Companies follow these guidelines for consistency in work and responses. I have read about only a few companies who did this well. One is 5W Public Relations that really understands the importance of Social Media. The President of 5WPR, Ronn Torossian even writes about this in his blog mentioning things like the political milestones of Barack Obama’s campaign launching a website devoted entirely to discrediting so-called smears.

Re: What I Want PR and Marketing Professionals To Know

Eliza Wyatt — Thu, 07 Aug 2008 16:00:44 -0000

Useful advice no matter what your background, if you have a project to promote and use any sort of internet networking.

Thanks for sharing!

Re: What I Want PR and Marketing Professionals To Know

doughaslam — Thu, 07 Aug 2008 09:34:53 -0000

Great post as usual Chris, and a ton of great comments while I was off not being a PR person for a day.

I could easily say that you are spouting a ton of common sense, but you say it in your own personal way, and any points we heard before bear repeating- repeatedly.

A quick thought from me?

1. The relationship/human thing= a new focus on things we should have been doing all along. R.I.P. mail meres for press releases (I hope).

2. Everything happens in public now-- this speaks to your "screwing up" and "apologizing" fast scenarios. The online world is becoming one gi-normous first draft which, aside from feeding some of my worst habits, is creating an interesting hybrid (hooray I didn't say "mashup") of collaboration and transparency (ok, points off for that word).

Carry on, Mr. Brogan.

Re: What I Want PR and Marketing Professionals To Know

Colleen Gatlin — Wed, 06 Aug 2008 19:02:07 -0000

Good read Chris. I've just recently started following you after attending (or listening in) to your Twebinar. I think you offer a realistic perspective and actionable advice. It's a new and exciting time to be in PR really, if you are willing to depart from the traditional ways of thinking and embrace the opportunities.

Re: What I Want PR and Marketing Professionals To Know

Jen Gunner — Wed, 06 Aug 2008 16:47:21 -0000

Hi Chris,
I was introduced to your work by some mutual friends - @gregcangialosi, @shashib, @technotheory, etc... Your posts that I have read have been useful and educational. I appreciate that you take the time to share your thoughts. For someone (me) who is trying to make Social Media an everyday part of life within their own organization -- all the help (which you dole out for free) we get is great.

Keep on keeping on.

Re: What I Want PR and Marketing Professionals To Know

Nathan Kam — Wed, 06 Aug 2008 15:58:57 -0000

Chris, simply brilliant! I enjoy following you and your wisdom on Twitter. Mahalo from the Aloha State.

Re: What I Want PR and Marketing Professionals To Know

Brandon Carlos — Wed, 06 Aug 2008 15:45:58 -0000

What's funny is the notion that because we are less connected personally and more connected fibre-optically, that we lose the need to be personable. As you've noted Chris, the "pitch" loses its stigma if you only take the time to develop a relationship, to make the transition from client to friend. I like Tony Chapman's quote that the next generation of marketers must "move the agenda and investment from shouting to conversation."

Re: What I Want PR and Marketing Professionals To Know

Shammara — Wed, 06 Aug 2008 15:00:24 -0000

@carson - i think anybody who has even moderate readership to their blog would say the same. even arrington talked about it at startup school.

Re: What I Want PR and Marketing Professionals To Know

Nancy Sutherland — Wed, 06 Aug 2008 14:54:40 -0000

I really enjoyed this post- very informative. Do you think that people are making the transition from the internet being this impersonal, quick way to do business without developing the relationship to using the web as a tool to make yourself visable, connect with others and then buy or sell?

Re: What I Want PR and Marketing Professionals To Know

mark_hayward — Wed, 06 Aug 2008 14:48:52 -0000

Hi Chris,

I don't really interact with PR people at all anymore and I am just a tiny cog, so I could be way off base.

However, sometimes I think PR people (and others) try to "figure out" social media instead of just doing social media... Meaning they try to come at it from a corporate (benefits only) angle rather than a human (hey-how can I help you) angle.

If someone contacts me seeking only benefits I am most likely to hit delete or move on. Talk to me like a new acquaintance or friend (or at least know my name) and I will go to great lengths to assist.

Keep up the great work!

Re: What I Want PR and Marketing Professionals To Know

Staying Anonymous for this one — Wed, 06 Aug 2008 14:45:08 -0000

I am not a marketing or PR person but I read here out of interest (and an MBA major in marketing that I do not quite use in the classical sense).

What do I want to tell you?

Well as I said, I am a blogger but not a PR/ mktg person so perhaps you won't think this relevant but since you are so into social media, I am sure you have some insights I can use.

Tell me how to deal with trolls.

They are everywhere. They are abusive. They hide behind cloaks of anonymity. I believe women bloggers get more abuse than male bloggers (many of my western blog readers think I am a guy but most trolls I encounter are from my country of birth - India - where my name is a dead give-away that I am a girl).

Why is this worth asking someone?

I do not like censoring comments. But even if I do not publish a comment, I see it when it is in moderation. The language and the insinuations distress me - even if momentarily.

I am about to launch my professional blog. Trolls are definitely going to be there too.

If I wish to use my professional blog to promote myself, where do I draw the line?

Re: What I Want PR and Marketing Professionals To Know

Alan Weinkrantz — Wed, 06 Aug 2008 14:20:35 -0000

I have turned my blog into an asset for my business, because I blog about my clients. That way, they are tagged. They get found. They are not static. My clients often don't have time to blog, do social media or even think about it. Sure, I encourage to do it and some are starting to, but I am finding my real value add is having them become part of the fabric of my blog.

Re: What I Want PR and Marketing Professionals To Know

chrisbrogan — Wed, 06 Aug 2008 14:15:38 -0000

Carson - my drowning post was to say that I was feeling busy and overwhelmed. I can't see how that'd be high and mighty. That's saying, "hey... I'm busy, and I need a day to recover." Seems pretty much the OPPOSITE of high and mighty to me.

Condescending. I can see that. Sometimes, things I write come out that way, and that's never my intent.

Should I have to write a post like this? My inbox says yes. My last several conference speaking gigs say yes. The other dozens of comments say yes.

But I'll be wary. By the way, you let me know when you ever see me say I'm anything more than someone with an opinion. I don't even say expert. Just an opinion.

And with that, thanks for your opinion. Truly.

Re: What I Want PR and Marketing Professionals To Know

marguerite manteau-rao — Wed, 06 Aug 2008 13:33:42 -0000

Thanks Chris. I follow you on Twitter, and can't help but notice your frequent tweets. I wonder how you do it. Do you ever sleep?

Thanks for bringing up the humanity piece. I know I can only relate to people, not machines that spill out information. Again, this is particularly obvious on Twitter. Anyone who just wants to push stuff, I turn off. This is why word of mouth is so powerful:

http://lamarguerite.wordpre...

You and I must be on the same wavelength. Or maybe it is just something bubbling up in the collective consciousness. Humanity lost as we plunder cyberspace with too many commercial messages.

Re: What I Want PR and Marketing Professionals To Know

Carson — Wed, 06 Aug 2008 12:57:07 -0000

Here's what I'd like to tell you. Between this, "Drowning", and some other similar posts, you seem to be getting awfully high and mighty in your self-appointed post as a social media guru blogger. Please be aware that your posts can come across as condescending, which will immediately alienate exactly the people you're preaching to.

Re: What I Want PR and Marketing Professionals To Know

Pam Hawk — Wed, 06 Aug 2008 12:56:56 -0000

Yes to all of the above.

And I don't understand why #3 needs to be said, but it does. In face to face sales, the salesperson always chit chats with their prospect, getting to know them on a personal level before pitching to them. I've never understood why people have treated their sales pitches differently online.

Yes, companies should adapt to and use social media, but they should remember that behind each online persona we're still humans who want a human connection.