chrisbrogan.com - Latest Comments in What I Want a Social Media Expert to Know

Re: What I Want a Social Media Expert to Know

Warren Whitlock — Wed, 03 Jul 2013 01:53:51 -0000

Good stuff.

Other than technical details, I'd want to ask an expert a couple of questions about his understanding of me and my business. If he groks my goals, everything else is a whole lot easier.

Re: What I Want a Social Media Expert to Know

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Re: What I Want a Social Media Expert to Know

RL COMM l Social Media Expert — Sun, 13 Mar 2011 19:17:50 -0000

Expert having, involving, or displaying special skill or knowledge

derived from training or experience. Such being influencial could

be of great help too!!.. Thanks for your blog!!

Re: What I Want a Social Media Expert to Know

Jun_baja — Tue, 15 Feb 2011 01:58:30 -0000

1. Can you please tell me how you would go about getting more followers to my company's twitter and Facebook page and how you would go about updating the page?

2. Do you need specific instructions on what to post, or can you come up with a plan?

3. How else can you benefit our company for making more buzz on social media?
4. Do you know how to search for niche-specific forums, create profiles and involve yourself in conversations to bring buyers to the website? Also, do you know how to scan the forums for people looking for specific products and get them to the website to buy?
5. If you have ever managed a Facebook company page or Twitter account: had you made all the posts and been responsible for bringing the followers? How many of these are real profiles and how many are "fakes"? If it was you responsible for acquiring followers, please explain how you gained these followers and how long it took you to do so.
Also, are you familiar with content spinning, forum posting, directory submission, and RSS directory submission?
Are you familiar with the following applications: The Best Spinner, Scrapebox?

Re: What I Want a Social Media Expert to Know

youtube downloader — Tue, 07 Dec 2010 05:44:11 -0000

How to install a blog (pick your software) on a hosted server.
How to edit the sidebar to include a widget, or an embed, or anything.
How to create, edit, and post at least one other type of media besides text.
At least five social network accounts active, including but not limited to: LinkedIn, Yahoo! Groups, Facebook, Twitter, and YouTube.
?!

Re: What I Want a Social Media Expert to Know

Liza — Tue, 05 Oct 2010 16:29:34 -0000

Hi Chris, great post! Absolutely agree with you! In my opinion think they are an expert when they know something, but as a matter of fact, an expert to me, is someone who is comfortable with continuous learning. Just my opinion.

I believe in that regards, I am an expert. I understand my ever evolving role, and that it is not boxed in, and I don't have a higher thinking of myself, than of my communities. Afterall, you've got to have as much respect for your community as you do your brand.

Re: What I Want a Social Media Expert to Know

Varinder Parihar — Sun, 11 Jul 2010 07:52:46 -0000

I completely agree with you Chris. What about social media analyst? I think it sounds good.

Re: What I Want a Social Media Expert to Know

Andrew Palmer — Thu, 08 Jul 2010 13:25:44 -0000

Well, currently, my post on Social Media Expert is number two under Google General pages but listed under news, so I am pretty pleased with that as I only produced it today. However, as I only spent 30 minutes researching the subject as I was pretty darn fed up with yet another social media expert asking me for business, I really wished I had seen this first as I would not have needed to write my own article...Nicely pout Chris, keep it up. Joomla is my blogging software of choice although I do like WP.

Re: What I Want a Social Media Expert to Know

Guest — Sat, 01 May 2010 16:40:23 -0000

Commenting on such an old post seems odd, but it's number 1 on a Google search for Social Media Expert.

Although I partially agree with this post, I'd say it was far too lenient, specifically on the tactical side. Wikiepdia's version of an expert "a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study". Just being able to subscribe to a podcast really doesn't cut it. Understanding how to structure, record / host and distribute a podcast as well as subscribe to it is closer to the mark.

Another area - installing a blog on a hosted serve? You can figure that out with a quick Google search, that certainly doesn't make anyone an expert. What about understanding how to edit (not write) PHP to customize a theme to your needs? What about understanding how to post items across multiple sites via rss and how to write a feed by hand, when required.

I also feel that knowing 100 people in 'the space' often makes me more concerned than less. Many 'experts' link from post to post back slapping. How about in-depth knowledge of an industry other than 'social media' and how to reach that audience. Isn't that more important?

Re: What I Want a Social Media Expert to Know

Annie — Fri, 30 Apr 2010 14:09:12 -0000

http://imasocialmediaexpert... - A parody site about social media experts

Re: What I Want a Social Media Expert to Know

Calum Brannan — Sun, 10 Jan 2010 21:03:09 -0000

Great post!

Re: What I Want a Social Media Expert to Know

douche — Fri, 11 Dec 2009 10:54:33 -0000

Sure this is an old post, but it still seems timely. For every expert, you should have one of these bags, complete with social media expert pencils. http://dbagsforsale.com

Re: What I Want a Social Media Expert to Know

Gary George — Mon, 07 Dec 2009 09:08:52 -0000

Hey Chris, we were just talking about the people who sell themselves as social media experts and how actually the changing scope and the enormous scope of social media would mean that very few people, if any, could actually be an expert without defining a market vertical they operate in. So it was refreshing to read your entry here :)

Re: What I Want a Social Media Expert to Know

Dawn Arteaga — Tue, 03 Nov 2009 09:45:52 -0000

what kind of Web site are you hoping to develop? I'd be happy to give you some ideas. you can find me on twitter.com/dawnarteaga or online at www.dawnarteaga.com

Re: What I Want a Social Media Expert to Know

Name — Fri, 25 Sep 2009 03:34:04 -0000

Darn to useless

Re: What I Want a Social Media Expert to Know

hadleythom — Thu, 20 Aug 2009 13:50:34 -0000

I know I am a bit late in commenting as the post was written in 2008, but I am inspired to do so because of the posts continued relevance.

You are right, 'Social Media Expert,' is a loaded term. It was refreshing to see someone differentiate between strategic and tactical. Seems to me, that many just go straight for the tactics, instead of developing a program conducive to individual needs.

Thanks again for this post.

Re: What I Want a Social Media Expert to Know

jhiggins — Fri, 17 Jul 2009 09:19:40 -0000

Great article. I wrote my own piece about my thoughts on social media. A little less eloquent than yours, perhaps, but from a slightly different perspective. I'd love to know what you think.
http://jarrodhiggins.com/?p=75

Re: What I Want a Social Media Expert to Know

debbie_h2o — Thu, 16 Jul 2009 13:50:34 -0000

I agree with everything on the list & thank you for posting it - it tells me exactly what you expect my competencies to be & that is very valuable information for my business.

I don't think there are a lot of social media experts out there. But I do know that every industry has businesses that feel they're falling behind in social media knowledge and understanding (some haven't even started). The best people to help the industry grow and transition are the ones what are already experts in that industry, and can help their entire field and supply chain improve business/marketing with strategic integrated social media.

Every industry is different. Every business is unique. Everyone is new to social media (to varying degrees). The only thing I'm an expert at is Media Planning, Buying and Negotiating (traditional media). Since I've spent nearly a year completely immersed in social media (full-time as I was job hunting), I've returned to my industry as one of the leaders in integrating social media into traditional media campaigns. I feel like an expert, but it doesn't mean I'm an expert for everyone in every field.

Re: What I Want a Social Media Expert to Know

How To Weld — Tue, 14 Jul 2009 13:02:55 -0000

1. Blogging is NOT only thing in social media, social media goes beyond blogging

2. Measuring social media, the different approaches to it.

3. Marketing via social media, you have the first mover advantage and then you have content to keep it live. If you dont have content, dont bother.

4. PR as an industry and it people should look into to this as an opportunity arena, unlike SEM where you will need specialists and the ad agencies are stuck with selling banner space on websites.

Re: What I Want a Social Media Expert to Know

How To Weld — Tue, 14 Jul 2009 13:00:07 -0000

I have a long ways to go before I can be called a Social Media Expert

Re: What I Want a Social Media Expert to Know

m4tthias — Thu, 02 Jul 2009 11:51:31 -0000

Hi Francine. I echo your thoughts. A Social Media Expert would be a project manager who is capable of integrating all forms of social tool to produce results for a client.

Re: What I Want a Social Media Expert to Know

Oliver T. Hellriegel — Fri, 01 May 2009 09:55:29 -0000

Excellent post, Chris. I never felt to call myself an expert. Being in the interactive industry right from the start, I’ll let other’s do the talk, at least as long as clients and prospects do believe I’m the right guy to talk to ;-)

Oliver.

Re: What I Want a Social Media Expert to Know

Alan Underkofler — Sat, 18 Apr 2009 13:22:32 -0000

This is a great start and I am really looking forward to seeing the follow up post! I would add:

How to identify where your clients customers are within Social Media and where to focus your Social Media efforts

Some knowledge of working congruently with traditional marketing, internet marketing, and social marketing to achieve one goal or many goals, all marketing efforts should support one another in some way...

@Leif I think you have a good point... This is something we all fall into but at the same time as I was reading the comments I was thinking the same thing somewhere in the back of my mind...

@David Evans Your response is a bit sad to me... I get we are all busy but at the same time this reminds me of a conversation with one of my clients yesterday... The client was complaining about the economy, disappointed in sales, and when provided a solution/tool to help create stronger relationships with his customers the response was "I don't have time", my response to him..."you can't afford this excuse" Meaning you can't afford not to take the time to engage your customers, clients, following, and tribe. This rings true for all of us!

@Pistachio I think you are right on... The value of hiring a Social Media expert/leader/educator/consultant or what ever name we want to place on it is not can they do everything and know everything... The value you is can they direct, move the project in a direction, and have a team to implement all the different parts! So I would add as an expert do you have a team of people or other consultants to specialize in different aspects of Social Media.

Re: What I Want a Social Media Expert to Know

craig johnson — Wed, 01 Apr 2009 04:33:09 -0000

I am in need of an 'expert' who can assist in the promotion of my website, can anyone help?

Re: What I Want a Social Media Expert to Know

Laura "Pistachio" Fitton — Wed, 25 Feb 2009 11:41:35 -0000

This is a solid writeup of what a blog-focused social media expert should know, but I think we're fast learning what I've argued for a long time. Roles in social media need to specialize, just as they always have in media generally. You'd never ask your art director to do the ad buy, etc. Even social media marketing (as opposed to social business, enterprise and other deeper uses of social media) expertise crosses many emergent discliplines: community management, monitoring and response, blogger relations, social network marketing, video and other multimedia, integration with other social platforms, widgets and streams, and more.

Also, if the position being hired for is an executive who will build a team, some of the nitty-gritty hands-on skills are overkill and less important than the ability to recruit the right people, inspire change, articulate the opportunities and to good old-fashioned just "lead."