chrisbrogan.com - Latest Comments in What I Learned at Oakley

Re: What I Learned at Oakley

Kara Condon — Tue, 03 Jun 2014 01:34:17 -0000

I worked for Sunglass Hut and I know that EVERY pair of Oakleys are Made in USA, Not China. They are not made in both. The only thing they make there is the bag/packaging it comes in. If your Oakleys say Made in China...then they're unfortunately not real. @juanito.

Re: What I Learned at Oakley

juanito — Fri, 20 Sep 2013 00:38:47 -0000

umm oakley outsources to china so... oakley is made in USA AND CHINA.

Re: What I Learned at Oakley

Cuttiie — Sun, 22 Apr 2012 15:17:14 -0000

I work here and seriously, all i can say is that the quality of their glasses was so good and manually checked by us if there is a damage or something...thats y its kinda expensive but worth he price

Re: What I Learned at Oakley

consumer units — Sun, 25 Mar 2012 19:23:54 -0000

I think this os good for an business leader to take and put in place elsewhere in their business.

Re: What I Learned at Oakley

Oakley Ski Goggles — Fri, 04 Sep 2009 12:09:41 -0000

i have 2 oakley flak jackets, its the best sunglasses have ever had

Re: What I Learned at Oakley

Tom Ford Sunglasses — Wed, 08 Jul 2009 20:55:39 -0000

oakley sunglasses are good and cool, and sunglasses gives protection to us and many use it.

Re: What I Learned at Oakley

Oakley Goggles — Wed, 27 May 2009 22:36:54 -0000

Oakley really deserves to be called great.. in everything they do they do it for their costumers sake who trusted them.

Re: What I Learned at Oakley

Piet — Wed, 29 Apr 2009 11:52:00 -0000

I just bought some Oakley Radar Paths, because they were made in the USA.

I was dissapointed that all the packaging material was made in China. From the soft bag to the hard case. For $190 they cost me, I'd pay 5$ extra dollars to try and keep some folks employed by making everything in the states.

Re: What I Learned at Oakley

channel sunglasses — Mon, 27 Apr 2009 23:20:13 -0000

awesome, I haven't knew that oakley is testing their products before selling.. I really love oakley sunglasses. I want to watch a video of it, I've seen a video and guess it was an oakley sunglasses look at this site http://www.youtube.com/watc...

Re: What I Learned at Oakley

Vanguy — Sun, 26 Apr 2009 03:03:37 -0000

That was very interesting. I'd never given much thought to the company culture behind the brand name - though I've been a customer off and on for two decades (mostly off since they don't break!).

Re: What I Learned at Oakley

Marlene — Sun, 05 Apr 2009 22:21:24 -0000

I just wanted to say how glad I was to hear all the details about Oakley. I was using Oakley back in the 80's when they first started, when I was on a cycling team. In fact, I've never stopped using Oakley since then, but about 10, 15 years ago, when they weren't doing quite so well, an older friend of mine with some money asked me who I would invest in, if I had extra cash - he wanted to perspective of a younger, "hipper" person. And I told him how much I liked Oakley and how good their products were. This was before they had any of the stuff they have now - no clothes, or the fancy glasses or anything.

He told me a few years later I had netted him some serious cash. I was glad for him, and for Oakley, but bummed I had been in grad school and hadn't done the same ;-)

Re: What I Learned at Oakley

Mary McDonald, the "Efficiency — Fri, 03 Apr 2009 10:40:35 -0000

Hi Chris,

My blog today http://adjix.com/a8e3 is a pointer to this article - as a quality professional, I was excited to see someone 'else' be impressed with testing to ensure that product = hype. Thanks for bringing us behind the scenes -- and if Oakley ever needs someone to come in and streamline their processes, or just drool over their kick-ass testing procedures, pass along my name, will ya? Thanks!

Re: What I Learned at Oakley

Rays Lite — Tue, 31 Mar 2009 05:18:43 -0000

Great post about Oakley bro, I run a blog about celebrities and what sunglasses they wear. I grew up on Oakley and they were actullay my first expensive pair ever, now about 70 pairs sunglasses later this article brings me back to where it all began. I've always thought they were the most innovative brand in the business but I hardley get to see them anymore cause all my focus is on what celebs are wearing and as you can imagine Paris and Lindsay dont wear many Oakleys, lol.

Re: What I Learned at Oakley

ashley — Tue, 31 Mar 2009 01:41:37 -0000

Oakleys are worth every penny. best damn sunglasses on earth - ive been wearing them since i was 13 when i started snowboarding (im 20 now) - i bought them because they looked cool, but then when i checked out the technical details i was amazed! i wont wear any eyewear besides, their stuff is the safest with perfect optics.

Re: What I Learned at Oakley

letalouise — Mon, 30 Mar 2009 17:59:50 -0000

Have you read Tribal Leadership by Logan, Kin, and Fischer-Wright yet? Oakley sounds like they could be functioning as a Stage 4+ org, from your brief description!

Cool.

ea/

Re: What I Learned at Oakley

Lyn Graft — Mon, 30 Mar 2009 16:14:07 -0000

Great story Chris & way to use pictures and human stories to really bring it home from the soldiers perspective to the athletes pursuit of winning. I am HUGE fan of J. Jannard and love how they are taking that experience attitude to the new RED camera they are developing. It is truly amazing that when you walk into an Oakley store or use one of their products that you 'feel' the brand in much the same way that Nike & Starbucks get you to soak it all in.

Keep it going...LG

Re: What I Learned at Oakley

Guy Martin — Mon, 30 Mar 2009 14:54:52 -0000

Great article Chris!

Other's have already pointed out their stories - I'll add mine. I have always worn Oakleys when riding my road bicycle - mainly because of the great optics and protection from the wind. One day, I was bombing down a steep decent on pavement that had loose gravel thrown onto it. A passing car kicked up a large piece of that gravel which struck my glasses on the left side (Oakley Pro-M frames - Hybrid S lenses) while I was doing 40mph.

Needless to say, those glasses saved my sight, and most likely my life, as I probably would have taken a huge nose dive off of the bike from the impact of that gravel into my eye. It's great to hear about the inner workings of the company, and what they do for their athletes (remember, they gave Lance Armstrong benefits when he was first going through cancer treatment and no one else would cover him).

People say the glasses are expensive, and they are right, but this really is a case of 'you get what you pay for'. I never swing a leg over the top tube of my bike without donning a pair of Oakleys. Life is just to short to screw around with inferior eye protection.

Re: What I Learned at Oakley

bryan elliott — Mon, 30 Mar 2009 14:42:46 -0000

Great post Chris and thanks again for visiting SoCal Action Sports network and our group of youth brands. I was also really impressed by our tour and agree with everything that's been said. The one thing I'd like to say is how impressed I was with VP Sports Marketing Patrick Mcilvain. Here's a guy who basically runs marketing at a $billion dollar company, is best buds with pro board riders Shaun White, Danny Cass and others (BTW, Danny and his posse were at Oakley talking to Pat while we were there).

I've met a lot of CMO's and people with big titles who make you feel that THEY are a big deal. Pat was just the opposite. Super humble guy and someone you would like to invite to your house for a BBQ. As I understand it, Pat's been with Oakley for over 14 years. Before that he was a professional skier and mountain biker. He also owns a media company called 1242 Productions and helps run an organization for Autism called TACA (Talk About Curring Autism). He's the kind of person I can see taking over the helm at Oakley some day. And if and when that happens, the Oakley brand will continue to be in good hands.

Re: What I Learned at Oakley

Jan Verhoeff — Mon, 30 Mar 2009 13:54:41 -0000

Not often do I get a chance to reminisce about the joys of whole process business on one site, or in the USA. We have gotten so used to outsourcing materials, projects, or other parts of the process of doing business that we forget, AMERICANS have all the resources to do and complete a job HERE.

Thanks for the reminder of a company who does complete the project here in the USA!

Jan Verhoeff

Re: What I Learned at Oakley

SteveAverill — Mon, 30 Mar 2009 13:03:00 -0000

Until going there to hear you speak, thanks to Brian Elliott, I was not aware of their intense passion for design and product integrity. Definitely a bigger fan now than I was before. Thanks for coming and this post.

Re: What I Learned at Oakley

Henie — Mon, 30 Mar 2009 12:46:10 -0000

Being monocular and having to always wear glasses to protect my one good eye, I never gave Oakley a chance due to their "wrap-around" design. I did not know until now how it makes so much sense for me to go "Oakley" for that safety and protection! Plus, it was really cool to see and be in their facility! :~)

Re: What I Learned at Oakley

KJ Rodgers — Mon, 30 Mar 2009 12:41:25 -0000

I wore Oakleys while I was in Iraq serving. Most of the Marines did. Worth the price for the protection.

Re: What I Learned at Oakley

April Tara — Mon, 30 Mar 2009 12:35:54 -0000

Yet another perfect example of how it isn't always about just having a good product, its about having a good business.

And I am totally geeking out over the Cyclops glasses! I just watched X-Men 3 a couple of weeks ago. I think they even talk about the Oakleys in the Special Features on the DVD. I love comic book superheroes. Maybe Oakley can make it into the new Wonder Woman movie?!

Re: What I Learned at Oakley

Eric — Mon, 30 Mar 2009 10:37:52 -0000

Wow...I never knew so much went in to making sunglasses! First off, I love the fact that they didn't put price over quality by outsourcing their production. It tells me a lot about the product and a lot about the people that run Oakley. During these tough economic time, it takes a lot for companies not to go the cheaper route . Not only that, but their ability to find a spot in so many niches exemplifies great marketing and great branding!

I also love seeing that Oakley really takes care of their employees, and in turn their employees love being there and contributing to great products and a great brand. I can now add them to my list of great companies that "get it".

Thanks for sharing Chris, I'll let you know once I get my first pair!

Re: What I Learned at Oakley

Becky Blanton — Mon, 30 Mar 2009 10:13:11 -0000

Until I read this Oakley was just, in my eyes, another hip eyeglass company. I trust you and trust your take on the place and the emphasis on safety. The story about the soldiers is the real peg for me. I know half a dozen guys who swear by these glasses and now I know why. Great post. Converted me just in time for summer! And the building is sweet! You're right - very batman-esqe.