chrisbrogan.com - Latest Comments in What Content Marketing Can Look Like

Re: What Content Marketing Can Look Like

yah00 — Mon, 16 Aug 2010 04:42:45 -0000

Great! Thank you for sharing!

Re: What Content Marketing Can Look Like

usb flash drive — Tue, 15 Jun 2010 06:58:35 -0000

It is difficult, with the content of this particular project does not feel that way? I just have to add that requirement was out of my vlogging world, wanted to enter ... And it is the best route that I took in my life and career has been. Keep on sending in your great blog posts! Especially if it's next to see their "OMA's" recipes include Can not wait! With all that Sass fantastic family generations involved in food collection, a vast legacy that his own project. Hope you share it with us as it will come together.

Re: What Content Marketing Can Look Like

appareil photo etanche — Thu, 19 Nov 2009 08:21:16 -0000

Listen to your market before you create words and programs. I wonder why that isn’t a natural approach for most coaches and consultants? It makes so much sense. And it’s reason 1001 why targeting one distinctive market is easier and more lucrative than marketing to everyone.

Re: What Content Marketing Can Look Like

hometheatercontrol — Tue, 10 Nov 2009 22:52:28 -0000

Its sounds really excellent. I agree with the majority of it, it seems to make sense. Great! Thanks for sharing your ideas for a successful blogging.:)

Re: What Content Marketing Can Look Like

Timberland shoes — Sun, 18 Oct 2009 18:54:50 -0000

I can't agree more.

Re: What Content Marketing Can Look Like

Mary Ann Halford — Tue, 13 Oct 2009 14:20:48 -0000

Hi Chris, I am very much enjoying following the progress of the Sony DigiDads project and the great stuff that has been produced. But when are they going to do a Sony DigiMoms project?! I am a big on taking pictures and using video and would love to use technology to inspire other moms to be less fearful of technology and to unleash their own creativity using it!

Re: What Content Marketing Can Look Like

schoolinternetfilters — Tue, 13 Oct 2009 05:48:45 -0000

It's an interesting idea, for sure. I'd really like to see some statistics to back up your opinion. I agree with the majority of it, it seems to make sense. I like the way you present the post.Very clear and useful for a newbie like me. I would like to visit your blogs oftenly. Keep blogging.

Re: What Content Marketing Can Look Like

mmc — Tue, 13 Oct 2009 04:53:32 -0000

The DigiDad project has been really fun for us to watch too and I'm glad you're getting more out of it than just a chance to play with cool Sony gear. I really appreciate what you said, that the "necessity" of the project actually inspired and empowered. It's hard not to feel that way with the content of this particular project, is it? I just wanted to add that my entry to the vlogging world was out of necessity... and it's been one of the best paths that I've taken in my life and career. Keep on sending in your great blog posts! Can't wait to see what's next especially if it includes your "Oma's" recipes! With all the generations involved in that fabulous Sass Family food collection, that is a huge heritage project of its own. Hope you'll share it with us as it comes together.

Re: What Content Marketing Can Look Like

PapaBearNZ — Tue, 13 Oct 2009 00:16:19 -0000

*chuckle* My friend, self-taught is quite possibly the best way! I started back in the 80's as well. Didn't hit PC's until about 88 (XT and AT's - Windows 2! - who can remember those!)

I wasn't so popular at high-school but it seems that geek-cred means something in these circuits of the sun!

Re: What Content Marketing Can Look Like

hightechdad — Tue, 13 Oct 2009 00:08:47 -0000

Haha! Well I was a geek as well (taught myself basic back in 1980's)
and have never taken a computer course...all self taught (grin).

Re: What Content Marketing Can Look Like

PapaBearNZ — Tue, 13 Oct 2009 00:07:16 -0000

Careful - I resemble that remark :) I've been known to say that "I've been a geek since before it was cool!"

Re: What Content Marketing Can Look Like

hightechdad — Mon, 12 Oct 2009 23:48:26 -0000

Good thing that now being called a geek is a "positive" (compared to 15 years ago). I'm a geek and proud of it (grin) - http://www.hightechdad.com/...

Re: What Content Marketing Can Look Like

maxkalehoff — Mon, 12 Oct 2009 19:51:20 -0000

Sheehan was the biggest geek among us and I admire him for that!

Re: What Content Marketing Can Look Like

Chris Brogan — Mon, 12 Oct 2009 19:00:05 -0000

Very interesting. I like the lessons learned from this. : )

Re: What Content Marketing Can Look Like

Chris Brogan — Mon, 12 Oct 2009 18:59:45 -0000

That's awesome, Sass. I'm excited that you participated. I've loved your stories for years. I'm happy that Sony could empower you.

Re: What Content Marketing Can Look Like

Chris Brogan — Mon, 12 Oct 2009 18:58:27 -0000

I do know that. I'll be meeting up at BWE with her.

Re: What Content Marketing Can Look Like

Chris Brogan — Mon, 12 Oct 2009 18:58:16 -0000

I loved how you approached it. It was fun to see how different people tried different angles on using the tools and talking about them. Yours was obviously quite a technical view, while still being human. Was swell, from my perspective. : )

Re: What Content Marketing Can Look Like

hightechdad — Mon, 12 Oct 2009 17:48:40 -0000

I personally love working on the Sony DigiDad Project. Not only do I get to play around with some really great Sony gear, the specific project themes give me a chance to write on a variety of subject (not just product reviews). Especially with the Heritage project, I have gone beyond just thinking about the tech and much more into what the tech does for my family.

I will miss each of the Sony devices that I have had the luxury of using, but am coming away with a positive experience, even without the tech. I love participating in a coordinated project experience and have met some really smart and insightful people in the process. It is also opened my eyes to different (more creative) ways of approaching marketing, writing and even my family "facetime".

Re: What Content Marketing Can Look Like

JoeCascio — Mon, 12 Oct 2009 17:02:13 -0000

You do know that video goddess @sukhjit is now working for Sony, right?

Re: What Content Marketing Can Look Like

betterwords — Mon, 12 Oct 2009 16:50:02 -0000

A cross-generational oral history project I created for a Boys & Girls club suggests a new project that would build on your success. Get the whole family involved next! Name youngsters Family Historians, and (after a brief and fun interactive course in basic interviewing) let them interview family members, starting with Dad, grandparents etc. Mom and/or Sis can work their multi-media interviews into family albums or Scrapbooks. Kids, as authors, get motivated to write creatively, converse with elders, research their family etc. Local non-profits can edit and publish the best interviews, selling the resulting little books as self-sustaining fundraisers . . . Anyone interested in this virtually turnkey project can contact me for more info (easy to find, I'm the world's only Carey Giudici) Keep up the great work!

Re: What Content Marketing Can Look Like

Alexander von Studnitz — Mon, 12 Oct 2009 16:13:50 -0000

That was my first thought, too. :D

I also should consider a higher coffein dose than yet.

But 100 faces of fail may be a cool idea for a similar project like this. Maybe for a humourous site or anything like that. :)

Re: What Content Marketing Can Look Like

sass — Mon, 12 Oct 2009 12:46:37 -0000

Thanks for pointing to the posts Chris. Needless to say, as Sony has loaned us Dads some of the tools to "create," (i.e. digital cameras) the "DigiDad Project" has been particularly rich for a content marketing approach. Speaking for myself, the challenge has been to use the Sony Gear as inspiration for stuff I would want to do and write about anyway. In that regard I think it has been a great success as I have been able to involve my kids in the process, and get their input and feedback on the gear, and use the gear as an excuse for us to do some fun things together. By far the most rewarding thing to come from my participation is the "Heritage Video" project, and the resulting video of my parents. The "interview" with my folks, and the discovery of some old favorite family recipes, as well as capturing in gorgeous High Definition the unique and memorable interaction of my parents together (and their stories), is something that has already made a mark in my life and will be cherished long after the Sony DigiDad Project is done and forgotten. For that, I am extremely grateful to have had the chance to participate and be a "SonyDad."

Re: What Content Marketing Can Look Like

juliensmith — Mon, 12 Oct 2009 12:12:32 -0000

The first thing I thought was "100 Faces of Fail? Wtf?"

Maybe I need more coffee? :)

Re: What Content Marketing Can Look Like

maxkalehoff — Mon, 12 Oct 2009 09:24:49 -0000

Thanks for the shout-out. My experience with this project has been great. So far, there is what the project has done for me:

- Introduced me to some other cool dads, and created a shared experience -- the most rewarding part.
- Made me more familiar with Sony, the company and its products.
- Made me more familiar with some, but not enough of the people behind the corporation and the products.
- Underscored that Sony makes quality products, though most are not for me because of complexity and design shortcomings.
- Re-casted me as a Sony fan, not one that endorses its products, but one that sees potential and wants the organization to improve and succeed (though this would increase if Sony would surface more of the story and people behind what they're doing).
- Made me more familiar with the dynamics of blogger and community marketing.