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The Old Value-Cost Conversation
Most important thing in our social media nerd world: Learn how to listen. We all have our egocentric side but when we left it fall... that is when the magic happens. :)
Listening is - without a doubt - an amazing place to start and a great best practice.
http://www.seanbohan.com/2008/08/28/social-medi...
I couldn't agree with you more! BUT, I have to argue that listening is only half the equation :-P
Brands, exceptional brands, take the time to "respond." They take the conversation to a higher level... They engage with their customer and deliver a brand experience beyond the basic product offering...
Thoughts?