chrisbrogan.com - Latest Comments in What An Executive Blog Editor Needs to Know

Re: What An Executive Blog Editor Needs to Know

OC Executive — Sun, 22 Jan 2012 16:09:49 -0000

Key for us is rotate content between several of us. It keeps content fresh and keeps us fresh too!

Re: What An Executive Blog Editor Needs to Know

Executive Coach — Tue, 19 Apr 2011 17:59:54 -0000

One of the major things a Blog Editor needs to take a look at is the time requirements. Blogging is highly misleading. Sure you can do it from home or on the go but it still takes a massive time schedule and dedication. It has been my experience most people fail online because they lack the ability to schedule their time effectively. This causes them to take for granted the computer will always be there and thus stuff never gets done.

You mentioned you work 80 hours a week. I have found this to be extremely common in the more successful online business ventures. People who work from home often spend more time working than those who have a regular 9 to 5 job.

Re: What An Executive Blog Editor Needs to Know

Miami Olivia Fashion — Wed, 08 Sep 2010 14:03:19 -0000

The best advice here is the bit on having a way to measure success. It probably is dollars, but maybe not. The key seems to be having a measurable goal to start out with. Sometimes we leave this integral part of our projects out.

Re: What An Executive Blog Editor Needs to Know

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Re: What An Executive Blog Editor Needs to Know

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Re: What An Executive Blog Editor Needs to Know

cb3r3al/editorchris — Sun, 24 May 2009 03:45:58 -0000

thumbz up

Re: What An Executive Blog Editor Needs to Know

Gordy — Sat, 04 Apr 2009 12:34:39 -0000

You just gave me a lead on how to get on my blog. Started one one recently and can't seem to keep up with it or know what to do next. you just became my blog mentor! Thanks.

Re: What An Executive Blog Editor Needs to Know

Elisa Peimer — Wed, 01 Apr 2009 15:32:04 -0000

Speaking of thought leadership, blogging is one of the things my partner and I have been doing to promote our new marketing and copywriting consulting business. Getting the word out via Facebook, Twitter, LinkedIn, and general email word of mouth has been great, but being able to voice our opinions and experience has been fun and interesting as well. It gives us the opportunity to talk about our business in a whole new way. Sometimes it's challenging to think of new topics that are interesting to both us and potentially to our audience, but it's worth the effort.

Re: What An Executive Blog Editor Needs to Know

Beth Avery — Tue, 31 Mar 2009 16:03:03 -0000

Chris - this is a great article, and very helpful.

I would love to see an expanded post on your site about your second point - Promote Liberally, but Tastefully.

I understand that this won't happen over night, but I'm looking for some ideas to help get me jump started.

Thank you!

Beth

Re: What An Executive Blog Editor Needs to Know

1918 — Tue, 31 Mar 2009 09:09:42 -0000

This sounds like a manifesto for digital newspapers as much as bloggers.

I'll be passing this link out to all of my friends in the digital newspaper world.

Re: What An Executive Blog Editor Needs to Know

Heather Lloyd-Martin — Mon, 30 Mar 2009 21:59:01 -0000

Hi, Chris-

Great post! You definitely outlined some main points any executive editor should consider.

I would also add: Prepare editorial calendars and decide on a blogging schedule. So many people start out blogging five times a week because they feel like they *have* to - when actually, one excellent blog post, once a week, may serve them better. Having an editorial calendar allows people to clearly see their upcoming obligations and decide what frequency best meets their goals.

I would also add that the executive editor should conduct keyphrase research, develop a keyword list and learn how to insert these keyphrases into their blog posts (plus teach their writers best practice SEO copywriting tactics, as well.)

Thanks so much!

Re: What An Executive Blog Editor Needs to Know

Shannnon Paul — Mon, 30 Mar 2009 15:29:38 -0000

Chris, thank you for writing such a thorough post. I've been thinking and reading a lot about the money issue you highlight here and hope to fetch all the random thoughts I have at the moment to assemble them into something worth reading... more to come.

Mason, I just wrote about that very thing. I use the metaphor of a recipe. Just because you give away your recipe doesn't mean anyone can duplicate your cake -- we as individuals are more important to the deliverables we produce than we often realize. Give away the recipe -- people will still want *your* cake. Ideas are plentiful -- it's all about execution. Good execution is rare.

Re: What An Executive Blog Editor Needs to Know

Mapo — Mon, 30 Mar 2009 13:48:41 -0000

As a business blogger meaning I'm trying to build a discussion around the typical pain points of my clients and the types of services we provide, I don't want to give away our strategy too much. I like my salepeople to have some "exclusives" when they go into a meeting. Am I stone-aged here?

Re: What An Executive Blog Editor Needs to Know

Rachel — Mon, 30 Mar 2009 09:39:38 -0000

Hi Chris,

Wouldn't these responsibilities fall more under "blog publisher" than "executive blog editor"? Since most of the work is on the advertising/revenue building side? Not bashing your ideas at all--in fact, I think this is a great set of rules for any blogger to follow as well as a possible job description that we may one day see people hired to do. But if this job does become commonplace, I hope we'd call it what it is: a publisher.

Re: What An Executive Blog Editor Needs to Know

star — Mon, 30 Mar 2009 07:35:18 -0000

Hi Chris, I am glad that I’d visited your blog, This is an informative subject which I need to learn as a novice blogger. It helped me to be aware of the matters which occur around this community, simply to my visitors who had left their comments in every topic that I wrote. When I write my first post in my blog, it surely did not satisfy me, but in the long run, when I entered and visited different blogs and read their entries, it was awesome!!. I learned a lot from them. Every author has different ways to express their thoughts, to attract their readers. Anyway, these are truly helpful tips; it’ll assist me in writing good topics to attract my readers and I might be able to monetize it as other bloggers do. I hope you wouldn’t mind if I add you in my friend list for easy visit. Thanks and more power. BTW..I followed you in Twitter.

Re: What An Executive Blog Editor Needs to Know

ross — Mon, 30 Mar 2009 00:18:18 -0000

Picking up on Julia (@mundusvivendi)'s comment above (and John McElhenney) about how to get readers to comment more (or to engage better)... does time-of-day influence blog readers' inclination to leave comments?

Has anyone seen research numbers on that? It's easy to imagine that a reader's mindset has an influence on her inclination to "engage" in the conversation. Mindsets are different when you're jacked up on espresso early in a work day versus when you're kicking back on a rainy Sunday night with the family.

What about adding a "liking" tool to the comments (like the Facebook's thumbs up or down) to add a crowdsourcing ranking to comments? Has this been done already and failed for some reason? One would hope that the most "engaging" comments would rise to the top of the list. Comment trending?

Just riffing... (@rossteasley)

Re: What An Executive Blog Editor Needs to Know

jmacofearth — Sun, 29 Mar 2009 20:48:59 -0000

Executive Commenting. Don't forget to say something if you're going to comment. Merely saying, "Wow, Chris you are soooooo smart." Might not be the best use of your time either. [OH, Chris, you ARE so smart, BTW!]

But do more, add something to the conversation. And why is it that the blogs with 100 or so visitors a day can't get a single comment in a week? Is it because we're only commenting where we see the value in commenting? WIIFM? I hope not.

Be real out there, it's a universe of Twitts.

@jmacofearth

Re: What An Executive Blog Editor Needs to Know

Amie Gillingham — Sun, 29 Mar 2009 19:27:37 -0000

This was a great lens through which to view our business blog. We have four regular contributors, myself included, and although we have a few regular features, I have to admit there's not much more to our plan other than blogging our fancy that day provided it's topical or timely. Looking critically, we really could be doing better. This gives us a great roadmap to make sure we're making the best use of our time and going with what works rather than occassional good content and a whole lot of filler.

Cheers!
-Amie
http://blog.ebsqart.com

Re: What An Executive Blog Editor Needs to Know

Russell Yardley — Sun, 29 Mar 2009 18:01:17 -0000

So simple and straightforward just the advice I was looking for as I'm just starting my own blog. Since selling my business in Dec 2007 I've been building up my business coaching and mentoring practice. A blog seems a productive way to collaborate with my clients and encourage inquiries from new ones. Chris your structured advice will make a great cheat sheet!

Re: What An Executive Blog Editor Needs to Know

David King — Sun, 29 Mar 2009 15:23:08 -0000

Great post! me of all people need this! lol...
One to bookmark for sure!
Have a great day Chris! :)

David

Re: What An Executive Blog Editor Needs to Know

avidadollars — Sun, 29 Mar 2009 13:05:20 -0000

Chris, this is great indeed, all the more so as I now work as Social Media manager for a company that has had a blog for a while. :-)

I think what surprises me in a way, is that very little is usually being said about analytics of the blog. You mentioned this in terms of visitor stats, but it could certainly be expanded further. Back in 2006 when they were planning a release of 'Quiet Flows the Don' on the Russian television and I'd practically just started blogging, I saw lots of people searching all over the web for information about the film. The posts I wrote were unique in that some information was translated from other languages. I wasn't blogging for money, so I didn't capitalise on the interest, but I exploited the traffic opportunity, and with the blog being very new then, it certainly helped.

What this means to me, is that many a blog writer or editor can be spared of headache of story hunting if they only study their analytics data diligently. I'm not discarding the importance of research and following the industry news (whatever industry it may be). I feel though that at times people forget to analyse their own content, or don't take the analysis seriously enough.

And yes, I also know what you mean when you deplore the lack of time. But with blogging platforms today, it's only in LiveJournal (to my knowledge) that a post can't be pre-written. WordPress, TypePad, Blogger each allows the writer to schedule posts, so at least from the technical point of view we are no longer tied down.

Finally, which may be strange or not, but I notice this happening in the UK a lot: whether it is a small business blog, or personal blog, or a blog by a big company, comments are often disproportionate to the interest in the post. You'll see a single article being viewed many times, but hardly anyone says anything. Fair enough, some people may not want to say anything because they think "thank you for a great post" is, like, childish. Or they think that they aren't obliged to comment, unless specifically asked. And even when they are asked, they still don't leave a comment. I feel the problem is not with the content on this occasion, but with the culture of web browsing and commenting. I heard some people felt almost ashamed or afraid of browsing a blog because they felt they were thus entering someone's personal space.

Writers/editors in such situation seem to be able to do very little to change the current. Do you have ideas of how to make readers break the ice?

Thanks!

Julia (@mundusvivendi)

Re: What An Executive Blog Editor Needs to Know

Kathy Myers — Sun, 29 Mar 2009 12:57:15 -0000

Loved your article on executive editing. Want to be one. Quoted you w/o naming you on a Tweet: "Decide whether the experience is fun, whether you want to keep doing it, what you’ll do to transition it or kill it, if it doesn’t worky."
Maybe you were just being quirky, or making a reference that I don't understand.
I have this campaign going that there's a need for copy editors to comb blogs and Internet pages for typos. Anyway, your site is way cleaner than average.

Re: What An Executive Blog Editor Needs to Know

Barbara Ficarra — Sun, 29 Mar 2009 10:45:24 -0000

Great post! Thanks for sharing your expertise and insight!

Re: What An Executive Blog Editor Needs to Know

Stephen - Rat Race Trap — Sun, 29 Mar 2009 10:34:05 -0000

Chris, still the best blogging advice that can be given:
"Be Merciless About Content

Write great work or don’t post it. Make decent videos or don’t post it. Create exceptional pieces that drive the business forward, or don’t bother. "

Re: What An Executive Blog Editor Needs to Know

Egitisim Kariyer Enstitusu — Sun, 29 Mar 2009 07:16:59 -0000

That is a perfect post. Thank you Chris.