-
Website
http://www.chrisbrogan.com/ -
Original page
http://www.chrisbrogan.com/twitter-needs-two-channels/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
Ari Herzog
122 comments · 23 points
-
Don Lafferty
59 comments · 3 points
-
Danny Brown
80 comments · 32 points
-
Dale Cruse
65 comments · 6 points
-
gerardmclean
44 comments · 7 points
-
-
Popular Threads
-
The Old Value-Cost Conversation
1 day ago · 109 comments
-
F Rockstars- Let’s Make Construction Sexy
2 days ago · 89 comments
-
Never Give Up- No, Give Up
2 days ago · 67 comments
-
Beyond Blogging Now Available
2 days ago · 50 comments
-
Holiday Photo Project
6 days ago · 107 comments
-
The Old Value-Cost Conversation
Brilliant!
Example 1:
@Meryl333 - happy to help. (goes to commons.)
Example 2:
C Missing my cat while I'm away on vacation. (goes to commons).
Example 3:
P Please Retweet: Mumbai bombing. Share information by using #mumbaibombings as a hash tag. (goes to Platform)
------------
On the USING/VIEWING side, you can opt in to see everything, opt in to see only Commons, or opt in to see only Platform.
Make any more sense?
Basically, some people don't want to see every little tweet about eggs and butter and whatever.
Even having consider something similar to some of them,
your presentation is rather developed.
And you have far more in depth knowledge of IT systems
and UX than I do.
I know some features are on the workbench, (eg; groups, etc)
Hm off to ponder...
Will be interesting to see what evolves.
I've been thinking that Twitter is a kind of public utility: there is no single way to use a telephone service, and there is no single way to use Twitter. This added functionality will promote more diverse uses. Heck, it could even create a highly advantageous revenue stream!
I'd think about it like this ... if i really know you then i'd subscribe to all you tweets, but if i don't really know you i may be more likely to only subscribe to your 'platform' tweets because i'm not interested in your personal stuff.
If this happens, then i loose the opportunity to learn more about someone and once something is set people tend to leave it as is. we'd miss out on a lot of stuff this way.
Call it forced relationship building :) ... but there is a bit of 'fact' in there.
At the end of the day 'customers' always want more features and more flexability, but as we have all seen ... this is not always the best.
--
http://twitter.com/franswaa
I *kinda* like your idea of commons vs. platform, but isnt a lot of that based on behavior? "One man's platform is another's spam?". Its ALL asynchronous... so if @seanbohan posts something important (to him or others) or inconsequential (to him or others) and we miss it, is it such a big deal?
I usually make the joke that if someone really needs to get in touch with me, twitter or facebook isnt the way to do it. If I have a big more important idea (beyond 140 char) I would blog it or post to youtube, slideshare, break out the sandwich board, etc. :)
Its feels like you are looking for a way to proactively set filtering FOR your audience (which is real interesting), but this adds new challenges: newbies to twitter who dont know the code or havent learned it yet, people not tagging properly tagging or people ALWAYS tagging their posts as platform, cause you know, they are soooo important :)
A. I dont have as many followers as you do, so the kinds of features you mention above would probably be a HUGE improvement to yours (and other high-follower twitterers) tweet consumption.
B. Is this something that can be accomplished with a hack like hashtags - something that twitter doesnt need to implement, but the users can
C. Am I missing something because I am WAAAAY ovetired?
I want the "OMG they just bombed Mumbai" to go everywhere.
I think there is a great kernel of "how do we separate Twitter information to:
a. make it more useful
b. help make better conversations
c. help make it a better information resource."
However, how do we help different people get what they want out of this - it seems the choice should be in the hands of the senders and the listeners.
How can I get the Mumbai message both in the stream and via API to my phone, and you get them separated like you want? *
I don't have the answer yet, but trust the folks below will figure it out. Thanks for starting the discussion.
-Message only your friends.
-Create a clique around a certain subject.
-More functionality in friending/unfriending. Can actually stay friends, but not get someone's updates.
-Friends and Fans.
-Sort your stream by All / Mine / Private / Responded.
-Post video & photos directly viewable in the stream.
Yet SM heavy hitters didn't adopt it, or did then jumped. Is it because Twitter was in the space so early? I'm honestly curious.
A. It's the other way around. I want to make my tweets more valuable to those who don't give a crap that I like Newman's Own Organic coffee from McDonalds. (I just keep laughing because I tweeted that the other day, and started a 200-reply thread).
B. Maybe, but that'd be messier and more characters.
C. Go to bed, handsome.
Just the other day I "overheard" a convo that mentioned my home town. Turned out, 2 people I follow are from there. I wouldn't have known that.
Sometimes I find interesting people to follow from the @s. Sometimes I see things that, if I were filtering, I would not have seen.
The beauty of Twitter is that everything is right there in 140 characters or less. And, as with many things, it's the curse too.
But I'm learning how to speed read and skim through the posts and it's not so bad.
I do, however, use Tweetdeck sometimes, so I don't miss posts from particular friends and direct replies.
I also think it's interesting to see that many people do follow RSS-driven tweets. If I did, I'd be interested in finding some way to put those in one place and human tweets in another. Of course, that exists outside Twitter in a reader, but I mean with a couple of tabs on the same screen.
Of course, the first step up the SNR slope is the private channel defined by who you follow. This doesn't satisfy you. I agree it needs ... something or other.
But I don't buy your particular split, for one simple reason: if I don't know you from the social "commons," why do I care a fig for what you earnestly transmit in the "platform"? Your platform would just be a new thing to ignore, like the commercials we TiVO away, the pop-ups we block, and the billboards we ignore. Understand, I don't mean the actual content in the "platform" would necessarily be uninteresting. Yours, for example, I trust actually would be interesting.
But I have that trust because I know you from the "commons."
But I hear two different things in your post.
1. Opt in/outs and tweet options with C or P in addition to @. It could work nicely. There are times I am in the "mood" for the chatter, others when I am looking for something, or the noise is distracting. Such a solution would be useful to match the current level of interest But in doing so, I might miss something important - be it information, a link, or some off the wall comment that would give me a much needed chuckle.
2. The team/group idea. That is really interesting from a collaborative perspective - the whole concept of taking the discussion to a quieter room, or "offline." But. If you want to do that, there are platforms that already support it. And, couldn't you stay in Twitter with the # option?
My feeling is that you can {sorta} do that by using different accounts and planning your follows or using other apps like TweetDeck. I am not at the two accounts point, but I use 3 frames in TweetDeck filter what's being broadcast my way based my interest and time to watch.
Right now, I am following people, and I am enjoying both the chatter and the info. I find value in getting to know people from both perspectives. If the action becomes too cluttered, I can re-evaluate my follows.
Considering the simplicity, there is a great deal of flexibility in how you can use Twitter.
~Lisa aka @timelesscrone
This makes a lot of sense to me. You have an amazing social networking mind Chris. Such a simple solution, yet it wasn't obvious to me until you suggested it.
When I first started Tweeting there was much more Marketing and Geek Tweets going on then there is today. The first day I entered "The Tweetdom" I felt so overwhelmed with all of the sales and marketing boasts and the like. I saw it as walking down a boulevard filled with blinking neon signs and busy billboards hawking their wares. It was boring!
If you have just have "Geekdome" and "Markteerland" I will wager to say your going to lose some of Twitter power. What one Marketer is going to purchase constantly through the others? .
It is my feeling that the Marketers earn their clients trust by using the "COMMON" tweets. it is the girl next door Tweets that keep all of your feet on the ground. If you make the change the evangelists will be reaching to the choir
I maybe wrong but this idea seems a bit cliquish..Even calling the general Tweet "Common". Twitter stands on a precipice. The decisions Ev, Biz and Jack make in the next few months will be surely critical.
Be Blessed,
Sasha
Can you clarify which is which?
And I also LOVE Howard's idea to for E
and crashing :)
Many people on twitter don't even realize you can opt out of seeing some of the @replies, so for them, it must be mostly noise, especially if they aren't using TweetDeck or something similar.
with this toying I bult an app that I could give instructions to, so frequently you'll see me tweet something like
[listen] fat boy slim: any suggestions for the best album?
while this goes out to the others, it is also parsed by my app as a listen command with "fatboy slim" as the subject and "any suggestions for the best album" as the notes for the entry. once in my app clicking on any of the subjects under the listen category will open an itunes search for the subject.
I have more here:
http://betapoint.tv/index.php?option=com_conten...
feel free to edit - not trying to self promote. Just wanted you to know that many of us are considering the thought of twitter as a protocol, not just a shoutbox.
as for emergencies, watch for false alarms... perhaps the alarm is only sounded for the commons. enough alarms in the commons matching in terms of keywords would push the alarm to the platform and bubble up from there.
-Nathan
Honestly? I think most people have been addressing this issue through the use of multiple accounts or hashtags.
I'm still of the opinion that the reason Twitter has stayed so appealing is the simplicity...
Commons - what I ate for dinner.
Platform - things of importance or value (insofar as a top 10 list rates, it'd be here).
Platform like a stage. Commons like the place where the masses gather.
Twitter doesn't really seem to be broken. So why fix it? Work WITH it.
I feel like the beauty of twitter is the simplicity and the constrained environment. As one other commenter above remarked too, there is a certain serendipity involved with the randomness of commentary that goes on...it is all a part of the fabric of one's identity. To break things into channels seems to me to force a lot of judgment to happen. You know, from community management, when you start telling people what they should and should not be doing--they rebel. Then people fight. Then people move on to somewhere where people are not bitching and complaining about what's appropriate or not. Some people make themselves into moderators. But without rules, the moderators are seen as arbitrary and capricious.
I don't follow as many people as you do, so I'm not as overwhelmed by the junk. I've never even tried to follow the live public feed. I have very low expectations. I feel like trying to channel discussions into the "right" place will interfere with the free flow of ideas and chill discussion and expression.
Now people can filter all they want...and they can create groups...and sophisticated client tools. All that activity happens as a way of more effectively listening to the collective conversation. But it seems that channeling is the first step towards attempting to control the conversation--which flies against everything you and other social media thought leaders talk about. Make ways to listen more effectively. Don't try to control the way people talk.
Like all things beautiful in Twitter, it's opt-in.
Issue 2: Even if the above premise were valid, it's still to difficult separate "commons" from "platform", on a philosophical *or* a practical level. And it makes me think more than I would have to otherwise.
Issue 3: Categorization tends to be a bad investment of time, in general. I find the Friendfeed corollary to your suggestion to be a timetrap, as are "labels" in Gmail.
That said, keep trying to convince me otherwise. My mind is always subject to change.
Thanks for the great discussion, Chris.
I like this idea.
Presuming all @ messages are Commons, not Platforms, then here's a question:
I tweet you a message as a Platform.
You only follow my Platform tweets.
Jill replies to my Platform tweet, thereby becoming a Commons tweet.
I reply to her as a Commons tweet.
Frank chimes in his opinion as the Commons.
Jill then blogs about it, adding it to the Commons.
Where's the trail between the two, and where's my value to YOU, Chris, if you don't follow my Commons?
I'd rather see a separate channel for all the retweets.
That said, you're not wrong.
Commons V Platform seems almost ENTIRELY beside the point to me.
Life is always a mix of work and play - business and personal, commons and platform if you like. It always has been and always will be. We work together, sell each other things and socialize. To separate it seems a very dehumanizing idea.
'Social' marketers (I am one) realise the immense value of common interaction. The daily 'blather' is actually full of information & connection and is also an infinitely more powerful research tool / source of mood / feeling than a product focus group. This is not cynical or fake either, but the growing of authentic relationships that are beneficial to all involved.
Additionally, if one is selling something, it is vital to be transparent with customers these days. Getting to know folks at a personal level on the (commons) side is all part of the process of selling ... provided it is AUTHENTIC.
In the past CYNICAL Insurance salesmen would fake a relationship. I don't mean that, I simply mean getting together for a whole life mix of business and commerce.
PROOF of this can be seen in Gary Vaynerchuk's extraordinary performance on Donny Deutsch's 'THE BIG IDEA' TV show. Gary V demonstrates how he senses out the market mood, and how he stays way ahead of the play by being involved in a social / playful way with his customers who become friends.
Here's the clip: THE BIG IDEA TV show. @Garyvee epsiode (6 minutes)
http://tv.winelibrary.com/gary-vaynerchuk-on-th...
Further proof is clearly revealed when you see Gary on his actual show ranting about football while recommending wines! Football trash talk is pure commons. His wine reccos pure information. Cheek by jowl and inseparable.
http://www.WineLibrary.TV
By contrast, if all we think it is all about cost accounting, numbers and remote de-humanized 'customers' as cyphers hwo need 'information' then we lose.
The commons and the platform really are one and the same to me.
My best as always
Jonathan Gunson
____
Though I do think that the way people use Twitter is starting to fragment, I also think that doing a system-wide change like this would be too hard to implement and remember. Like others, I often have trouble even remembering how to DM someone correctly w/o a button that does it for me, so remembering to categorize each tweet according to how important I think it's going to be would be far too advanced for most users in my opinion.
Instead, I think the community will eventually just find a way, weather it's multiple accounts, hashtags, or some other form of tagging, to do it on an as needed basis. Choose your own tagging (though make an effort to make the tags known Twitter-wide in some way or another) also takes care of the issue that what's important to someone might be spam/garbage to someone else. P and C could work as a way of tagging posts according to importance, but just make it a hashtag, such as "#P @ChrisBrogan has created the Twitter Platform" or "#C @ChrisBrogan is eating a burger at the Twitter cafe" and let users self-sort.
Then, users could search by these tags to pull out Platform and Common messages from those users that decide to segregate their posts, and programs could even start to build that functionality in, but it wouldn't be a mandatory system.
- http://twitter.com/CoryOBrien
Quick thought: what if there were a way for the receiver of a tweet to tag it (add some meta data) in a seamless way that changes how that user's tweets were handled for period of time. We already tag when we favorite something; other tag options could do other things.
C Check out my latest blog post about Mumbai ...
P Check out my latest blog post about Mumbai ...
And because it's about Mumbai ...
E Check out my latest blog post about Mumbai ...
Open Source Developers and users, Break the chains of web 2.0 share cropping. Understand that Twitter is a closed source application.
Twitter the friendly little bird wants to become a closed source monopoly. Twitter wants to lock you and your content into their closed silo and they want to generate millions in revenue off of your content, and for this they will give nothing back to you or your community .
With an Open Source solution you at least have a copy of the application that you have given value. With Open Source you have a choice. If you want to do things differently you are “Free” to take the software and do so. This kind of Freedom also keeps any ideas of vendor/data/content lock in out of the picture.
At adelph.us we believe in members freedom to control their accounts, and their content. We also believe that any revenue model should always put the members in the equation first. We believe in the Open Source community and ideals. We know we are not the smartest guys in the room and trust the our community of members and developers.
Break the chains of the old web 2.0 model. Do not give your content or your software development work to closed source old world companies they only seek to profit from you
I am currently using D a lot to make sure I keep my Tweeting more focused. Plus I am using Tweetdeck with groups and that helps. But you wind up missing out on valuable conversations that way. Your way would be simple and elegant!
It's all good!
I've never been fully on board with all who love Twitter so much but I do see its utility. I just have a question regarding your "CPE" nomenclature, and, for that matter, the other tags that already are in use.
The question is, how do tags translate for their Japanese user base (which I understand is also quite large)? Does the Japanese writing system provide single letter characters, or is that an issue?
It seems that with all of this layering of new conventions over what was originally a very simple system (Answer this question: What are you doing?), we will impose difficulties in scaling and in localizing this to other people around the world. I'm not against being "America First", you know, but it prolly isn't the best model for an internet company when their market is the world.
Craig
www.budgetpulse.com
They built it with their own money and hours.
They even let hyperbolic critics play for free.
As someone who's still trying to figure this all out, I'm working hard on developing valuable content - having to then categorize is just one more step. Your example is clear and I get what you're trying to accomplish. I just don't think in all instances it's all so black & white.
Many moons ago when blogging was young and new bloggers saw that there were different types of blog. Should they be separated defined or should they remain in the collective? What you have done is recognised two uses of twitter now can a clever person create a personal Bayesian filter (exactly what we use to teach spam filters) to separate them on your twitter platform of choice?
That's what really needs to happen.
You could filter as you desire and I could filter for interesting / not interesting.
Whoever writes this twitter app' is going to get attention.
I suggest looking at the clients which should allow you to filter out replies from messages on a per user basis (not on a universal basis as at the moment). You can follow those replies from only those you want to follow, but still see what you call 'platform' tweets from everyone.
[this does imply @messages are of lower value than broadcast ones, but in general that is true]
If you see a message that is interesting, you tag it in your client and it starts showing that users replies, and those sent to them (for a period of time).
This would not involve any changes to twitter itself, only the way you read it.
Does that make sense and address your issue?
Very much agreed. It would be nice if the commons were divided someway so that trolls would have less of an impact and conversations could be more focused. Some degree of commonality helps breed discussion and trust. (I guess this is like the friendfeed rooms, but more used because people live on twitter these days.
Cheers,
Nathan
There are going to be bumps because everyone uses tools differently. Even the common hammer is held differently by many people - except maybe the pro carpenters. So until everyone on Twitter is a pro (and that ain't happening anytime soon) it will still lack some functionality.
It takes a little bit of understanding of the api, but it's real simple to do with a little programming knowledge and is even a little fun.
@KenE3C
Too many api's spoils the bunch -- in that respect, I agree with you. Twitter is a phenomenon unto itself. Piling on different applications and spins just complicates the essence of what is great about the original product. Sequels and remakes, like Die Hard 2, are never as good as the real thing. Twitter is twitter. Tomorrow, it will be something like twitter, but better. But that's for you social media geniuses to figure out. I'll just be along for the ride. :)
We have access to real time national and international conversations, benefit from crowd sourcing and connect deeper to experts like you by reading tweets about people's kids, joys, frustrations and at times irrelevant musings. Every time we read a tweet that makes us smile or laugh we're further endeared to our Twitter friends and deriving more value from the medium.
Besides, having two channels would add yet another channel to monitor in our information overwhelm / time deprived lives. It would be one more thing we'd be wishing could be aggregated.
@sopan
The human brain is an amazing tool in that we can take in an inordinate amount of information at a brief glance and determine what is pertinent to our lives and what is not. We already have two, four, six channels -- as many as a relatively intelligent person can manage -- simply by thinking, then choosing. I don't want an application making those decisions for me. I might be missing something that later proves to be a diamond, a gem, in a stream of muck.
As others have mentioned, there's the additional problem of defining what is a "common" and what is a "platform" tweet. I can't imagine it would be all that useful a breakdown in the end, especially with thousands of streams coming in.
The only change I'd make to Twitter is the ability to thread tweets. I am forever searching backward to find out what inspired an interesting response!