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While the Iron is Hot
Your timing is great, because I am actually right in the middle of a post about twitter/tumblr/etc.
While I have a 20th of the followers and am following a 30th of the people you do, I use twitter A LOT, and find even at those small numbers, its difficult to keep up with all the other crap (some call it life) I do.
I tried for the past week capping the number of people I follow at 100. but, it gets really hard when you want to follow a ton (and a bit embarrassing at times).
The two basic questions for me:
1) When you are dealing with twitter "at velocity" does it lose its value?
2) Also, at what point does Twitter become YAEP (Yet Another Ego Play)? (Given your 10K+ updates you certainly are as much a consumer as being consumed).
I look forward to reading your thoughts tomorrow!
I don't follow even a small percentage of the #'s that many do, but one thing I've begun learned is possible is to filter the stream real-time, by turning SMS notifications on - to my cell-phone - for a small number of those whose comments I do not want to miss. So whether it's a tweat from @chrisbrogan, @susanreynolds, @newmediajim, or my high school friend @jeffwilson, I get it, while leaving the rest of the stream for future perusal.
But as you so rightly state - the uses for this tool are wide & varied, and in fact, serve as a virtually different application for most regular users.
Again, looking forward to your insight tomorrow.
Aloha,
NEENZ.
2.) It's not an ego game to me, insofar as I don't count that number as a good one or a bad one. It just is. (I am egotistical about my blog, but that's another point altogether). And yes, with well over 10K tweets, I love the hell out of the app. I use it LOTS. And I think there's lots to offer there back and forth. But I'm not there to marvel at someone liking me or not.
I'm there to hopefully have information flow in two directions. If you check my stats, you'll see that I @ about 30 or so percent of the time. I promote my stuff when I have stuff to promote, but I also promote other people and blogs all the time. I try hard to make it a relationship of information, not just a bullhorn.
When I was at 150 I could pay attention to it all & page back. Now at 300 (a small % of yours) my methodology is different.
- I've been quieter
- I don't open it when I'm working
- if I want to see what a certain person has said all day - I click on their @name
If twitter was designed for use of those who are followed by >2000 than it would be broken for those who follow
... who follow under 100, and as the twitter demographics change, I see more
Also outline a bit WHY you think so many people follow you (meaning whats the value people get from your tweets - for example, I know that the primary value of my tweets is pure fluff and humor with the occassional interesting piece of information).
Plus, given our quick back and forth around the value of comments/response posts, does twitter extend the conversation that begins on a blog, and if so, does it do it effectively?
My feeling is that twitter is actually a replacement for comments, and that if there was a way to capture the twitter datastream about posts, it would be highly interesting. (For example, in my world, there have been 4-5 tweets about your post, almost the same number of comments here.)
I would hate for Twitter to replace comments, because they're so ephemeral. I want blogs to own comments, because that's where the conversation can stay recorded.
But interesting to note. Hope it's not that way.
How much time per week do you spend today with your real friends? I daresay it'll be more than an average of 5 minutes per week!
So how does this change in the digital world? Humans are still humans. We want (need?) to feel special. The only way I can make you feel special is by treating you personally, recognizing and acknowledging you, interacting one-on-one with you - and that takes time. Energy. Effort.
It simply is NOT realistic to devote that much to just sustain friendships - and neither is it realistic to expect real friends to settle for less from you... at least unless you have invested a GREAT deal more into your relationship in an earlier phase.
Coming at it from an email marketing perspective (which is something I've done for a decade now), I have 2 groups. One is a 'one to many' communication group, where I send an email blast to a crowd of interested prospects. The other is a 'one to one' communication group which I count as friends.
On Twitter, I pruned down from following over 200 people to just around 75 now. Of the 75, almost 60 never (very rarely) tweet - leaving me just 15 frequent Tweeters to keep up with and network with. More personal. More meaningful. More enriching.
When someone new joins my tweet-stream, I follow them for a while to see if I can keep up with them. If I can't, I stop following them - because that fits my idea of how a relationship develops... TWO-way interest, contact and communication.
It's also why my email lists are measured in hundreds or low-thousands while others in my niche boast of mailing out to over 50,000 leads. The difference however shows up in RESULTS and RESPONSIVENESS. The owners of 'big' lists often envy my response rates in excess of 25% - while I wonder why the OTHER 75% didn't respond, and whether I need to invest more into our relationship!
Like most decisions in business and in life, the bigger question in managing a crowd of Twitter followers is NOT to ask how to do it more effectively - it's to ask whether you should do it AT ALL!
All success
Dr.Mani
P.S. - It's for the 'one to many' style Twitter user that I planned TwitZine - http://www.TwitZine.com - and will share some thoughts on that Twitter stream in 2008.
So the value of tweets must be in their immediate information?
Plus, I would ask why people follow you on twitter (an anonymous blog poll? - how retro!) it would be really interesting. I might do the same. I imagine its a mix of: "because you are following me"; "you are funny"; "because you are my real life friend"; etc.
Since you are too modest and humble to answer the question why people follow your tweets, I will do the honor.
I assume most people follow you because you provide mostly interesting and/or useful information. Point blank. It isn't just "brushing my teeth with my other hand as I type this" schlock! I just started following you last month and I look forward to a daily digital nugget from Chris every day.
Not blowing smoke or kissing tuccus...just being honest.
Pai
I don't this it's right to criticize anyone's approach to using a social media tool. I think when we do that - and I have - we're projecting our own insecurity/fear/shadow/etc. onto that person.
I strongly believe that we need to let one another play on the new media playground in a manner we each choose to. What works for one won't work for another.