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If I Were a Realtor
I can't believe that twitter won't respond by offering http://yourcompanyname.twitter.com and associated services ,nor can I believe that from all of the startups at TC50, this secondhand daylight should shine through as the best web startup the Valley has to offer.
Internal IM? Having to follow your boss but being unable to follow customers or the outside world? WTF?
From the point of an organization, what would you want to do?
Install Apache/Laconi.ca/Jabber and maintain all those systems required?
or signup for Yammer.
While I appreciate the goals behind laconi.ca and (personally) would much prefer an independent solution for behind-the-firewall conversations (trade secrets, intellectual property, etc), I don't feel that laconi.ca is quite at that point yet where it can reliably support the needs of an enterprise without a lot of love and care on the admin side.
I know more than a few companies that are still blocking IM, not because they dont believe in it, but because they cant organize around that kind of workflow (and sarbanes oxley and others)
Micromessaging will have a bigger and bigger place, but the inertia aint coming from the big boys (unless a division or small teams are using it - asynchronous baby!)
I always thought loic grabbed Twirhl because there was going to be a video component to it (microvideomessaging)... I dont think the second act has started yet
That is what will drive users to Yammer, but no revenue (until they of course end up throwing ads into the ones where the company hasn't taken over).
One of the functions of Twitter that makes it popular is people can SMS messages from BlackBerry and other applications.
Yammer is hosted behind a firewall and doesn't use SMS, so what's the difference between Yammer and any generic instant messaging program? Even Microsoft has a built-in talk program at the DOS level.
But corporations can do without the SMS for a while. They like the little one-to-many knowledge base feeling. The SMS is a nice-to-have. That is, until they try it and love it.
Even a mobile web app add-on could make them forget about it for a while.
I'm willing to bet that near 50% of the 150 or so CIOs of large corporations I talked to on Wednesday in Dallas would cringe at the thought of letting employees use Yammer because they have no control within their firewall over the service. I suggested Laconi.ca, which is a true solution large corporations can actually consider. I still can't believe Yammer won TC50 - I'm in shock.
Yammer's business model _is_ actually providing administrators control over the service. They can manage users of the network as well as restrict access by IP address. If Yammer wants to be considered by any reasonably-sized enterprise, however, they will likely need to put some sort of SLA in place as well as assurances regarding data privacy and security. Whether they have the potential to do so, that's unknown. I suspect they have some sort of sharding behind the scenes based on email address and if Big Org X wanted the service on their own subset of servers, it would likely be possible. Hosted services are not uncommon in an organization - just look at the success of outsourced IT services.
In the end, yes, Yammer is a hosted service and when it comes to a company concerned about privacy and security, would need to go with laconi.ca if they wanted "micro-blogging". That being said, there are several other enterprise solutions available for instant-messaging in the enterprise, but none with the public stream/micro-blogging concept.
However, as long as Twitter is around, and the option is between a hosted service and something like Laconi.ca, were I to choose a hosted service, I don't see why not just let the employees use the network they're already using and building connections on. For any other communication, there's always e-mail or IM - I don't get why a corporation would need microblogging for internal communication between employees. At least not a reason for a hosted solution that could only resolve a very small number of problems in the enterprise.
Group IM is one to many, but doesn't leave the archive live and visual. (At least in most instances).
Yammer's big feature is administration. Last thing I'd want is to be the poor schmoo who's tasked with being the Yammer administrator. I get that it's good to be able to nab "Well, you're a poopyhead!" posts off the archive, but oy.
Laconi.ca may well be the best solution for some companies, while a hosted solution like Present.ly or Yammer may work for others. For one thing, it will certainly be less expensive to use a hosted solution than to dedicate a server or multiple servers to an internally hosted service. It's all about matching the feature set, security concerns, and general feel of the solution to the problem.
This is where your twhirl option becomes very interesting. Naturally, any enterprise systems admin will have to analyse this for due diligence issues surround IP ownership, not to mention enterprise IT compliance issues...
That being said, I find your post great for revealing this most interesting enterprise twitter option.
Rob
In a nutshell that is why IMHO, I think Yammer does stand a chance - it does one thing, but it does it very well.
Sure we're talking about micro-blogging, inter company communication, and the Web 2.0 world, but finding a knowledge management system that is easy to install/use, maintain, and understand is a breakthrough.
Companies will decide based on their company needs and resources. If they have the developer power then they may choose to go with the custom Identi.ca but if they are resource short, then Yammer makes more sense.
Either way, companies now have a couple of exciting, intuitive, and very low cost ways to implement a knowledge management system.
Twhirl's integration with Laconi.ca makes it a more attractive combination, since Twhirl itself is one of the leading third-party clients for Twitter.
It's a business solution, like many new services in the cloud.
http://www.carlknibbs.net/blog/2008/11/21/micro...