chrisbrogan.com - Latest Comments in Twelve Ways to Sell Social Media to Your Boss

Re: Twelve Ways to Sell Social Media to Your Boss

web tasarım — Thu, 22 Sep 2011 11:25:37 -0000

great post thanks a lot.

Re: Twelve Ways to Sell Social Media to Your Boss

youtube downloader — Tue, 07 Dec 2010 10:31:39 -0000

Social media provides robust tools for listening, ranging in price from free to inexpensive, to reasonably expensive. Even the free tools help an organization find out who’s talking about them, so they can choose to respond.
First steps can be simple, like establishing a blogger relations process to go along with your press relations process. You might find bloggers who will want updates on your space, and even this is a good first step.

Re: Twelve Ways to Sell Social Media to Your Boss

Ezine Articles — Sun, 01 Aug 2010 12:41:09 -0000

Intersting article a nice read i might say.

Re: Twelve Ways to Sell Social Media to Your Boss

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Re: Twelve Ways to Sell Social Media to Your Boss

ukjobs — Tue, 08 Dec 2009 15:08:42 -0000

A few days back, Chris Brogan did it again and put together a very insightful and helpful blog post, specially for those folks who are not so sure about how to sell Social Computing to their managers and whoever else up in the management chain. And to that effect he put together "Twelve Ways to Sell Social Media to Your Boss", which, in case you may not have seen it, is a very good read, indeed, to get plenty of good ideas on how you can bring up the conversation with your manager.

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Re: Twelve Ways to Sell Social Media to Your Boss

Business Sales — Mon, 23 Nov 2009 10:02:50 -0000

Great information. It's very intelligent to stay up with technology and to find new ways to reach out to your customers.

Re: Twelve Ways to Sell Social Media to Your Boss

Business For Sale — Thu, 15 Oct 2009 03:21:17 -0000

Social media is gaining fast attention, and the results achieved by many will be the good selling point for those who don’t see social media in a nice way.

Re: Twelve Ways to Sell Social Media to Your Boss

Kelli Matthews — Sat, 23 Aug 2008 22:04:42 -0000

Not just helpful for boss-convincing but also for student-convincing. I get a lot of "deer in headlights" looks when I broach social media for the first time with students, I think this is a great list for hitting some of the key reasons why it should matter to them, too. Thanks!

Re: Twelve Ways to Sell Social Media to Your Boss

Mahesh — Wed, 13 Aug 2008 03:00:45 -0000

Nice post man....

Re: Twelve Ways to Sell Social Media to Your Boss

Maria Elena Duron — Sun, 10 Aug 2008 02:44:27 -0000

A thought provoking post especially for the uses of social media it brings us face to face with. It gives some crucial ideas to survive and succeed in online business. We get the point very clear that social media is indispensable for every business and we can not afford to miss out on this relatively important business tool, otherwise, we may be left out. To stay competitive and keep our customers hooked to our business like never before, the tools of social media like social networks, blogging and social bookmarking come handy due to their global impact. Blogging especially is a great platform for going online as it is an effective way to create awareness about your brand and differentiate your business. We get information about what our customers have to say about our business so as to improve on our weak points and also get them acquainted about how other companies are using social media. Social networking sites come with the added advantage of providing best product marketing to a wider audience. So, all you corporates looking for ways to enhance your success, here is the recipe from Chris Brogan, use social media and get your business see new heights! Anyone listening….

Re: Twelve Ways to Sell Social Media to Your Boss

Marti_L — Fri, 08 Aug 2008 18:20:20 -0000

Those are excellent suggestions - thanks for sharing!

Thank you so much for stopping by - I love hearing from my friends!

Hope you have a wonderful day!

Marti_L from Twitter

Re: Twelve Ways to Sell Social Media to Your Boss

Yves Marie Danie Baptiste — Tue, 05 Aug 2008 20:10:42 -0000

Social media is a great way to stay competitive. If you don't stay 10 steps ahead of your competition then you will surely DIE. They will swoop down hard on you and steal your customers if you still believe "twitter" is a delicacy in Mali.

Re: Twelve Ways to Sell Social Media to Your Boss

Romain — Tue, 05 Aug 2008 13:02:07 -0000

Thanks for your post. But you seem to say engaging with social media effort doesn't cost much. Which is eventually not accurate. It costs time (as says Mark Harrisson above). And needs the company to get accompanied (you job right?). Which also costs. Tech doesn't make it all, we all know that well. To go through your points:
1. Social media isn't more effective, but would target more accurately your consumers. And it depends of the level of the Internet knowledge people in charge have. Can turn to be a waste of time if you need to manage and monitor all their actions (remember you're giving those people the company credit and reputation when they're speaking for you outside the box)
3. Implementing a blog is cheap or free. Right. And experience curve to well blogging? how much does it cost? Time to evangelize within the company to show blogging has added value. How much does it cost? Software and hosting does do nothing. Human being in front of the computer (when not outside being a representative) costs.
9. Blogging helps a company differentiate and establish a thought leadership position: ok but only if the company's mindset already like that. Blogging is about exposure, not changing mindset
11. Building Social Network Group increase retention rate: to do so you need a community manager to maintain and stimulate the group, which takes time (you know the rhyme)

Engaging with social media efforts takes time and needs company to get ready to jump. But then, it's all about ROI ;)

Re: Twelve Ways to Sell Social Media to Your Boss

Andy Dunbar — Tue, 05 Aug 2008 11:20:20 -0000

Good list. I wanted to add that blogging also helps create awareness for your brand by posting comments on other blogs which are leaders in your industry.

Re: Twelve Ways to Sell Social Media to Your Boss

Mark Harrison — Tue, 05 Aug 2008 06:57:13 -0000

> Cost of implementing a blog is free or cheap. No more than > $100 for a year of hosting. And most software is free.
> (There are some benefits from professional blogging
> software, but for most people, free is plenty fine).

Of course, in order to be effective, blogs need to be updated and comments responded to.

Or have I missed something here - is the US Job Market so bad that "community managers" work for nothing?

If I look at the time I spend blogging personally, and look at how much that "costs" in my charge-out rate, then my blog "costs" several TENS of THOUSANDS of pounds each year. The reason I blog, however, is that it's led to exposure and indeed income that otherwise I'd not have had.

Re: Twelve Ways to Sell Social Media to Your Boss

Jim @ jaxtr — Mon, 04 Aug 2008 18:43:40 -0000

I really like your point about how some companies are using tools like identi.ca to enhance productivity. I think companies have almost as much to gain in their interactions with customers on the Web as they do in being able to communicate more effectively internally through a number of these micro-blogging, wiki, and instant messenging tools.

Re: Twelve Ways to Sell Social Media to Your Boss

Michelle — Mon, 04 Aug 2008 09:35:02 -0000

Agreed that social media is something many companies should be considering, but another step in the process of getting management buy-in is the drafting of company-specific protocols for social media communications. What can be said, when, by whom, where, etc.

It will probably be easier to get approval by at least acknowledging that this step will be taken.

Re: Twelve Ways to Sell Social Media to Your Boss

justin hunt — Mon, 04 Aug 2008 04:48:29 -0000

Good advice and we need more in this area. I find a good way of letting organisations know they need to adopt social media is to show them examples of how their customers are talking about them online and also to show them examples of how other companies are using social media. I don't think it is worth emphasising it is cheap. I think it is more to do with focusing on the need to be part of social media. Media is social. It is by the people for the people and companies need to get involved otherwise they will be left to talk to themselves.

Re: Twelve Ways to Sell Social Media to Your Boss

GodMode — Mon, 04 Aug 2008 01:07:25 -0000

Great article. Blogging is definitely a great platform for going corporate online. It is also a cheap yet effect way to go global if used correctly.

Re: Twelve Ways to Sell Social Media to Your Boss

Joan Stewart, The Publicity Ho — Sun, 03 Aug 2008 23:33:34 -0000

Here's another way to sell it to the boss.

Social media is a great way to spy on the competition. You can read the writing on their Facebook walls, see what projects they're working on over at Twitter, and learn what questions they are answering at LinkedIn. Also find out how many times their answers have been flagged "best answer."

Re: Twelve Ways to Sell Social Media to Your Boss

Zane Safrit — Sun, 03 Aug 2008 18:08:32 -0000

As always, an excellent post.

One suggestion: quantify it. For each point, quantify its impact. Show that boss the cost savings or increase in revenues each way will produce.

Cash is king. Cash makes kings. Quantify how each of these ways will add cash and you'll be the king.

Re: Twelve Ways to Sell Social Media to Your Boss

Mike Volpe — Sun, 03 Aug 2008 17:46:27 -0000

Great Post! I wrote something similar a while back, and I even created a PowerPoint presentation that you could give to your boss to help convince him or her that social media and inbound marketing is a worthwhile investment.

http://blog.hubspot.com/blo...

Re: Twelve Ways to Sell Social Media to Your Boss

natalieatDELL — Sun, 03 Aug 2008 15:38:08 -0000

Great List! Very helpful for companies of all sizes thinking of heading the social media route. On number 2, I would recommend adding forums. Blogs are a great way to announce the fix to a popular issue, but forums can be a better place for users to help companies identify issues before they even hit the call centers (i.e. long before there is a fix to announce on a blog). In addition, customers will often resolve each others issues through communication back and forth in forum threads. This is a big support benefit you don't get from blogs.

Re: Twelve Ways to Sell Social Media to Your Boss

gregorylent — Sun, 03 Aug 2008 14:46:12 -0000

maybe that is what you have in mind, though. i shouldn't presume ... :-)

Re: Twelve Ways to Sell Social Media to Your Boss

gregorylent — Sun, 03 Aug 2008 14:44:52 -0000

social media will kill your company if your company is an idiot. the whole world will know it.

it is a tool of exposure, not of correction.