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The Old Value-Cost Conversation
Do you own multiple of the same shirt or are you wearing that same one for everything? Not bagging on you, I have shirts I wear on a weekly basis but only person who knows that is my wife (and everyone who just read that comment).
But because I'm on video often, it now requires me to buy more shirts.
j/k John. Nice work.
thanks,
e. tobin eckian
Sincerely,
Ben Lang
Your message is right on target. Unfortunately, while most people in sales and marketing can see the light, they report to senior managements who are uncomfortable with change, particularly when it involves something they don't understand ... social media. To them, the bottom line is what's important, and quotas are the only way to reach their goals.
The result? For those of us who do "get it," we can exploit the ever-widening cracks in the very foundation of their businesses and move their customers to our own. Brand loyalty is great to rely upon when your competitors offer basically the same old thing that you do. But, in today's world, where the business - customer relationship has become increasingly sterile, those of us who truly care about people (who also just happen to be our prospective customers) will be able to move mountains.
Contrary to the "old-line-thinkers," humanizing business is not an unmeasurable waste of time.
In "humanizing" business or "putting a face" on business where
people want relationships there must be a less deadly metaphor than "carpet bombing" to smart bombs... that is not the kind of relationship i seek from businesses
Also, don't worry about Buck Daddy's comments. I like the shirt. LOL.
...
yeah
enough said
I've read his book twice. I am gonna read it again, just to take it all in.
I would say it is highly recommended.Thanks for sharing such a great post here...
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