DISQUS

Chris Brogan: Three Tools Marketers Overlook

  • Julius · 1 year ago
    Wow Chris,

    we just posted on the same topic how cool.

    I truly believe in Meetups are a great way to get to opinion leaders and target your audience.

    Last night i attended the London Bloggers Meetup and Smirnoff was there cerating a personal and engaging expereince

    Julius
  • Shannon Paul · 1 year ago
    It's funny how so many people still don't understand how to "Use the Internet to Get Off the Internet".

    I really think once people figure out how to use the social web for local marketing, that's when everything will really go mainstream. Too many marketing/PR pros approach the Internet as an either or proposition -- they either reach an audience online OR offline. Very few see the potential power that blurring the line will bring.
  • Aronado · 1 year ago
    hola!! Chris

    Yes, yes I have overlooked these. Dammit, I've been slcackin, will get on it TODAY.

    I hope everything is kickin' ass for you sir

    @Aronado
  • intuitiv · 1 year ago
    Hi,

    I would like to open an account for meetup - be aware there is no contract for free nor a limited version - ugh!

    Stefan
  • Juan David Londono · 1 year ago
    Chris,

    Thanks for the the information on some very cool tools. Marketers and companies could utilize in a very creative way to reach their targeted demographic.


    Juan David
    @juandlondono
  • Greg Rollett · 1 year ago
    Hey Chris,

    Thanks for this. We are working on a local restaurant project and totally left Yelp off our project grid. Thanks for adding to our to do list.
  • Craig · 1 year ago
    I've signed up and attended a meetup and I think they are great. Find one that fits your niche and go. They are usually very casual and revolve around a topic and happy hour resulting in small talk between people. It's a way to slowly introduce your product to others as well as network in your industry. I will be attending more and recommend it to anyone.

    Craig
    www.budgetpulse.com
  • Shonika Proctor, Teen Biz Coac · 1 year ago
    We have a big Yelp! community in Washington, DC. They are viral, they are communal, they are artsy, literary, funny, no nonsense not to mention they throw some great happy hours here!
  • Brad P. from NJ · 1 year ago
    Nice. I just did a quick check on my day job in Yelp, and found a nice piece of feedback... Yet another great tool, Chris.
  • @ccmaine · 1 year ago
    Hi Chris,

    Funny you should point this out, I was at the Portland Maine Tweetup last night and found myself speaking to a restauranteur about social media. My first piece of advice was to use Yelp. 1. Listen to his customers and 2. Encourage his customers to write a review and then gave him specific examples of promoting such ideas.

    I am a huge fan of Yelp as we have it built in on our WHERE iPhone app.
  • Michele Weeks · 1 year ago
    Thanks for the suggestions.
    I always wondered how I could mix my online clients with the offline ones. Your suggestions should help to bring the two worlds together.

    Thanks,
    Michele Weeks
    @AskMichele
    www.askmicheleweeks.com
  • Dan Sorensen · 1 year ago
    I think online opportunities are overlooked in general. It's so easy to get caught up in the traditional marketing methods, causing us to forget that it's a changing world.
  • Tim Jahn · 1 year ago
    Yelp is definitely a great resource (especially with the Yelp iPhone app now - so useful)!
  • sharon natanblut · 1 year ago
    Chris,

    This video is awesome. I have just begun blogging and using social media and my friends and family keep looking at me and asking me if I'm ever going to step outside again. I've ignored them for the most part, but this put it all into perspective. Thank you.

    BTW, I love your articles and your blog. That's why I just put up a poll on my blog asking people who their favorite social media guru is and obviously I listed you as one of the choices. I'm sure lots of people will vote for you.
    Thanks again. I'm learning lots.
    Sharon
    http://footinblog.wordpress.com
  • kathy · 1 year ago
    Great advice Chris. I just stumbled on Upcoming a couple of weeks ago and have already started using it to post events and classes we're offering at the store. I'm interested to see if it can drive any traffic. Good point about being proactive with Yelp - need to do a better job of asking customers to post their experience with us both in-store and on-line. Maybe some sort of an incentive?

    OFf to figure out Meetup and how it might fit in for us.

    Thanks as always for sharing useful info!
  • chrisbrogan · 1 year ago
    What a lot of swell folks you are. Thanks for sharing your thoughts. It's neat to see that you had a similar experience to me.
  • Apolinaras "Apollo" Sinkeviciu · 1 year ago
    Meetup is not too hot. There is an exodus of event organizers from meetup.com (including ourselves). Platform is too rigid and people are moving away to smaller sites or rolling their own.

    Just my 2cents.

    Apolinaras "Apollo" Sinkevicius
    Revolve, Inc.
    Flexpertise(TM) - Business Law - Capital
    www.revolvethis.com
  • Nicholas Chase · 1 year ago
    Chris,

    I have joined two Meetups.

    One has resulted in meeting Leon for your project just handed over to Jim K.

    The other has resulted in free pizza and water once per month in San Francisco, with the 'millionaire-genuises' of PPC.

    I have been on Twitter, which led to my attending BlogWorld Expo 2008 for free, as a result of my offering videography services.

    BlogWorld is where I met you after your panel and the Market Leverage Dinner.

    The 'power of the web' and Social Networking is the key to my early success in meeting 'thought-leaders' like you who can advise a newbie in the application of tools and techniques for growing an on-line business.

    Thank you for your clarity and professional acumen. It is a clear voice amongst the din and clatter of e-book marketers and 'stricly-SEO' purveyors in the Wild-West-Of-The-Internet marketing experience.

    Respectfully,

    Nicholas Chase - 'the video guy' at BlogWorld Expo 2008
  • Ricardo Bueno · 1 year ago
    I've used Twitter & Upcoming a lot to organize Tweetups and Social Media Luncheons out here in Los Angeles.

    I made it out to a few events on Meetup but started using it less and less as time went by because I ran into a lot of what seemed to be gimmicky "get-togethers." People blasting the network to sell this or sell that. It became evident to me that I wasn't going to find the benefit that I was looking for.

    With the tweetups and luncheons, everyone always benefited from the collaborative discussion around social media. There's always something new to talk about, a new idea to share...the conversation moves forward. Ya know?
  • Helen Hunt · 1 year ago
    Hi Chris

    Yes, are absolutely right most people have overlooked these. We've been using it since last summer and have seen its benefits.

    Nice you mentioned it here again
  • Matt · 1 year ago
    I love Meetup.com. I’ve met some good business contacts by taking my dog, a Puggle, to a Puggle Owners’ Meetup group. I’m afraid to attend any business-type of meetups though because I don’t want to be sold a timeshare (which I’ve heard of happening to a business associate)! I’ve never used Yelp before and didn’t even know it existed and it looks good from what I’ve briefly checked out. Thanks for the tip!
  • Al Sargent · 1 year ago
    Good article, but it's interesting that you mention Upcoming.org. For San Francisco, I find it to be pretty sparse compared to Craigslist events (http://sfbay.craigslist.org/cal/). I'm pretty sure that Craigslist also has much higher traffic than Upcoming.

    I'd recommend that marketers look at both Upcoming and Craigslist, and post to whichever makes the most sense for the market/community they're trying to reach.