DISQUS

Chris Brogan: Three Books to Spend Your Holiday Gift Cards On

  • JCdeR · 12 months ago
    Blog Blazers, improve your blogging??

    I thought all you needed to accomplish "improvement" is to link, cut and paste, steal, beg or borrow.... you don't necessarily need to come up with something new now do you, just go with the flow, re-link anything for the 13th time and your set, or am I mistaken here?

    (@CB not personally meant, just referring to my new twitter experience)
  • Mark Shimko · 12 months ago
    As someone starting out in blogging, I will definitely check out Blog Blazers.
    Thanks
  • JCdeR · 12 months ago
    And don't forget to refer to yourself as "internet marketing consultant" .... "new media Guru" .... "personal profiling specialist" ...
  • Dan Thornton · 12 months ago
    This month I have mostly been reading 'Why We Buy' by Paco Underhill - great look at the science of shopping in bricks and mortar stores - I think it was released in 2000, so ignore the section regarding online, but still some really interesting insights and ideas I haven't seen implemented in real life years later...

    And then 'The World is Flat' by Thomas Friedman - really good examination of the convergence of reasons for a change in globalisation, collaboration etc, and the questions they raise.

    Next up: Malcolm Gladwell's Outliers, and Dave Cushman's The Power of the Network (available on Lulu for £4.98 http://www.lulu.com/content/4590198 - Disclosure: He's a friend and former colleague)
  • chrisbrogan · 12 months ago
    @JCdeR - make sure you shoot me if you see me call myself any of those titles.

    I think the interviews are good. You can make from them what you want. I think there were some great perspectives mixed in with some mercenary ones. Just the same, a good read.

    And before you go throwing stones at everything, why not share your perspective and what you've contributed. I find the people who bitch the most are those who've done the least in the space.
  • chrisbrogan · 12 months ago
    @Dan - Thomas Friedman's book changed my understanding of how business is executed and has repeatedly proven parts of itself out in front of me. I love it. The WHy We Buy is a classic. Maybe also check out Buyology, a newer book that circles some of the same turf.

    Thanks for the ideas.
  • Tracy · 12 months ago
    @Dan, I came in to comment that I just finished the Outliers and I really enjoyed it and would recommend it to others. As a writer/site owner I found that it doubled my motivation to keep plugging away.As a parent/member of society I found it a great reminder that none of us makes it on our own and that I should make it my priority to do what I can to make the playing field a little more level.

    Reading the book reminded me of all I have to be grateful for which is always a good way to start a new year.
  • WebTechMan · 12 months ago
    Hello Chris,
    Thanks for sharing, I just added these to my ever growing list! Looks like 2009 is going to be another big year for reading...LOL!

    I recommend an "Old School" book on creating great copy. The book is Tested Advertising Methods. The methods from this book have dramatically boosted my page views and improved my Search Engine placement. Please note that there are no "silver bullets" here, just tips on connecting with your audience.

    PEACE
    Daniel Hudson
  • Erwin Chua · 12 months ago
    Hi Chris,

    Awesome books. Will look it up myself and read.

    I've been reading and listening to David Allen's "Getting Things Done" and applying his tips and tricks in managing workflow.

    All the Best!

    Regards,

    Erwin Chua
    Winning To Win With Erwin Chua - Internet Marketing Advice
    http://winning2win.com
  • Jeffrey Vocell · 12 months ago
    Great list. I'm going to check-out at least two of these as I'm really striving to learn how social media will shape small to medium size marketing agencies in 2009. Partially because, I'm looking to start my own company and looking for insights.

    Anyway, Right now I'm re-reading Buzzmarketing by Mark Hughes , and The Art of the Start by Guy Kawasaki. Not brand new books, but good for re-enforcing concepts going into 2009.
  • WebTechMan · 12 months ago
    @Tracy, I just picked up Outliers. I am a huge fan of Malcolm Gladwell. Tipping Point & Blink are in my favorite books collection. I also like his presentation style, look him up at You Tube. You may also be interested in my post about Social Media the one handed head stand These videos cover things from Twitter to iPhone and Obama to Creme burlee. I really like the interview with Tim O’Riley and the other video with Guy Kawasaki made me think and laugh out loud.

    Hey hit me up on Twitter http://twitter.com/WebTechMan

    I appreciate your insights,
    Daniel Hudson
    The future of Social Media
  • Phil Charland · 12 months ago
    Thanks for the reviews, Chris. I just took at peek at an excerpt of Tactical Transparency and the Sony blog story hooked me. I'll have to snag it soon.
  • Avon Blake · 12 months ago
    All of the information in those books can be found easily online for free. I'm amazed that people keep buying this sort of junk.
  • Lucille Zimmerman · 12 months ago
    Thanks Chris - I re-tweeted and ordered these.
  • Alexis · 12 months ago
    Appreciate the suggestions - think I'll order the first one to start.
  • Craig · 12 months ago
    @Dan, @Tracy

    I just finished Outliers and am a fan of his as well. I enjoyed the earlier chapters of the book more than the end. It seemed to drag and get a little of course. Very good read and recommend to others, not sure if its his best.

    I just bought Paul Gillin's new book on social media. Has anyone read it?
  • Bob Blass · 12 months ago
    One book that I recently unarchived from my piles is Coach Wooden's Pyramid of Success. Corny title, but tremendous book.

    Basic tenants discussed such as Industriousness/Hard Work, Industriousness/Planning, Enthusiasm, Friendship, Cooperation, Loyalty, and so on. Introduction re: Defining Success is simple (so we can all remember it), yet profound. Based on 2 precepts from Wooden's dad: 1) Don't try to be better than someone else, and 2) Always try to be the best YOU can be (emphasis mine).

    Merits a read.
  • Enduring Wanderlust · 12 months ago
    Thanks for the tips, Chris.

    I'd recommend: Author 101 Bestselling Book Publicity: The Insider's Guide to Promoting Your Book--and Yourself

    It's mostly about promoting books, but the concepts fit blogs or anything else.
  • MizFit · 12 months ago
    I havent yet read blog blazers and now I shall pry open my wallet :) and check it out.

    im old school.
    I still love the Tipping Point.
  • Teena in Toronto · 12 months ago
    Thanks for the recommendations!
  • Tracy · 12 months ago
    @Webtechman - thanks for the links! I think The Tipping Point was my favorite but having just finished The Outliers it was fresh in my mind. Something about the things Malcolm Gladwell writes about lends itself to sparking new ideas.

    Hmmm, I guess that explains why I have started reading all of these social media blogs even though it's not exactly what I do and I'm not really sure what anyone is talking about, it's good for sparking ideas.
  • Matt | Small Biz Bee · 12 months ago
    Chris-

    Let's say I only have money for one of the three...which one should I get?

    Matt
  • Trisha Lyn Fawver · 12 months ago
    Those look good; I'll add them to my ever-growing list of books I should be reading instead of my beloved ghost stories and haunting books lol.

    BUT, I'm actually being responsible and reading a good business book right now that one of out client's asked us to all read called The Ultimate Question: Driving Good Profits and True Growth. I'm not too far into it right now but so far it's a good read. Basically for me it's a reiteration of why customer support and treating your customers well helps growth better in the long run than jacking up stupid fees or anything like that does.
  • A Maui Blog · 12 months ago
    I am reading Organize Now! by Jennifer For Berry. A great little book to start the New Year right :)

    Here's the link to her site : http://www.organizethislife.com/organizenow.htm

    Liza
  • Fit Mommy · 12 months ago
    Will check out Blog Blazers sounds interesting!

    Looking forward to reading the Lore of Running and Running Well.

    Loved Marathon Woman and anything by Coach Wooden.
  • Joshua Varney - Dialer · 12 months ago
    Great article, I liked the information. Although with so many things changing in today's business work I wish I could learn things through osmosis, books, articles etc. It would be nice anyways...
  • Teresa Wu · 12 months ago
    I've just picked up David Allen's followup book to GTD — "Making it All Work" about the intersection of work and life, as well as Friedman's "Hot, Flat, and Crowded." My latest great purchase was Malcolm Gladwell's "Outliers," which plenty of your readers have already noted. Not as good as the Tipping Point, but still plenty of ideas worth examining.

    "Blog Blazers" sounds exactly like my type of read. Thanks for the recs!
  • Jennifer Larson · 12 months ago
    Thank you for the recommendations. I was thinking about getting Ariana Huffington's book on blogging; has anybody read it, and is it worth it? I will definitly look at the books you have mentioned as well. The best way to avoid mistakes, is to follow the advice of those who know more than you do.
  • LisaNewton · 12 months ago
    Introducing another totally new genue to this list, for my middle school tutoring, I'm currently reading "Pretties" by Scott Westerfeld. It's the second book in a trilogy, and if you have kids age 10-14 (depending on reading level, these numbers could change), it's well worth checking out.
  • Mark · 12 months ago
    Another excellent book I am reading right now is called Personality Not Included by Rohit Bhargava. It is about why companies lose their authenticity and how great brands can get it back.

    Another book I read recently that was very good was called The One Life Solution by Dr. Henry Cloud. I dog earred the heck out of this book!
  • Doug Firebaugh · 12 months ago
    Great post Chris- LOVE the youtube book- great read and LOTS of good stuff for marketing within it-look forward to the other 2. I agree that as Social Media matures- it's time to move past the words and start engaging the message in the marketplace--Happy New Year!
  • d. A. Shaver · 12 months ago
    I read Blog Blazers it is great! Author Stephane Grenier asks a set of questions to 40 top bloggers who have made it. This gets to core issues quickly for each of the bloggers with questions such as "What is your biggest tip on writing a successful blog post" and "What are your main methods of marketing your blog" this is book is a must read for anyone interested in blogging.
  • Shinil Payamal · 12 months ago
    Hi Chris,

    Thanks for the awesome book recommendations...especially the second one, "YouTube: An Insider’s Guide to Climbing the Charts". No doubt, video is going to be BIG in 2009 and this book sure seems to be right on time. Thanks again.

    Best Wishes,
    Shinil.
    @shinils on Twitter - http://twitter.com/shinils
  • James Kerr · 11 months ago
    Chris
    I was delighted to pick up your recommendation for Tactical Transparency, by Shel Holtz and John C Havens and ordered it from Amazon. When I started to read my copy I was surprised to read in my edition that you had contributed to the foreword also that you are mentioned in the book index and that the reference to you in the book is glowing. I suppose none of this matters but I don't think your phrase "Disclosure: I’m friends with both the authors" is adequate in describing your relationship with the book. In some respects you have a reputational self interest in recommending the book which reduces the value of the recommendation. That said I enjoy reading the book.
  • Bruce · 11 months ago
    Blog Blazers is a definite must read. Also might like click here to order, Joel Comm
  • wii raquettes · 1 week ago
    I love "An Insider's Guide to Climbing the Charts".. I am a fan of truth. I like it when I read it, and it is easy to digest. This book has some really good stuff in it for people caught up trying to find out what is meaningful to do on the internet personally, socially and for business.