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The Old Value-Cost Conversation
Right now, social media tools are in an adrenalized (sp?) evolution. And other kinds of technological innovations are rising up the curve as well (think semantic web) to enhance and propel the medium of media.
It would of course be nice to have all of the streams meaningfully aggregated into a single tool (after all Google, so far, has become the primary search engine, so why not a similar case for social media?)
FriendFeed (which should be called ADDFiend) seems to be the kind of unifying "thread" that I think you are getting at (please correct me otherwise). I don't think FF is it right now, but the idea of a conversational thread coupled with the flow of dynamic information in all its forms (text, video, etc.) is probably where the trend is leading.
My close buddies aren't on FF yet (and I think I'd enjoy it more if they were (laggards!)). But for me, as an outsider, I've been able to follow & learn from the brightest in social media & tech, absorbing information at a rate I never thought possible. So FF is an example of how to keep the thread weaving. It just needs to evolve.
You mention being pinged as you walk into a conference. I've wondered how RFID-web (would this be Web 4.0?--3.0 being mobile) coupled with semantic technologies is where the hot stuff is going to happen. I say hot because it offers the possibility of releasing us from the chains of desktop and mobile devices and could get us back to face-to-face social interaction enhanced (and not limited) by hardware.
Sorry, roundabout answer, but I think where all this should reside is in a customizable platform that:
-helps us extract meaning out of information-overlaod (solves the problem of abundance of data versus scarcity of meaning);
-spontaneously links us with the people who either share our interests or who could benefit from establishing a trusting relationship based on their profile;
-provides thread-able conversation that can ping you if that's a conversation you aught to participate in;
Right now, well-crafted blogs can go a long way for most companies to establish the kind of interface that improves customer interaction. Twitter & Facebook are great to use for the (still few) folks using these tools...but I wouldn't rely on Twitter to grow a base (enhance it, yes). That might change if Twitter's adoption hits critical mass.
The trick here is the play around with the current tools, establish good profiles on them, network through them...but: be very aware that all this is in serious flux. A new boy toy is always around the corner, so your strategy has to keep the awareness bulb burning.
Let me know if this helps. These are questions we need to keep working on. Thanks for the thread, Chris.
How do you manage to have a "relationship" or "conversation" with so many people. You are following 8678 people on twitter. What percentage of those people are lurkers? How many contacts would you say you never interact with and what is the value of those contacts?
-M
My two cents on "Where should it go?"
I like using Lijit to gather my "many faces" because it offers value for me and for the reader/user. They get the excellent search / re-search feature and I get statistical analysis of who/what/where for my efforts. They are always evolving their technology and I think they are young and bold, so should be able to create some really cool new apps. By the way, I think they are close to incorporation of an ad component (which makes me a little nervous).
Other than that, I also think that a separate "about" page on the typical blog would help. Call it "Contacts and Contexts" and make it a definition page of all the different ways we interact across the web and the cloud, listing the means of contact and a brief description of how the content creator uses this particular avenue.
And then I skip over to chrisbrogan.com and your post is about completely opening up your social networks. Incredible timing. Thanks for sharing.
It is unlikely that the majority of people will do all of this but it will clearly have a huge impact going forward. Even today, many recent college grads who are getting into the workforce today don't consider email to be the best way to communicate with colleagues and friends whereas I would be completely lost without email. Of course, doing a bad job with your social networking can have lasting effects in ways that many in the younger generation are choosing to ignore.
Everything you type on the Internet can come back to haunt you...so you need to find a way to be yourself while at the same time realizing that drunken nights twittering away can be bad for your job prospects. ;)
Currently we allow you to add notes next to a friend (needs a lot more work though) and you can find other networks people are on by just knowing one of theirs (if they are already on FriendBinder)
Richard.
How do you manage to have a “relationship” or “conversation” with so many people. You are following 8678 people on twitter. What percentage of those people are lurkers? How many contacts would you say you never interact with and what is the value of those contacts?
The answer is that not all those are relationships as much as they are information exchanges. I don't read all 8,000+ peoples output in a given day. Instead, it's a stream where I dip in, pay attention, have conversations, and communicate where I can.
FROM those almost 9000 contacts, I have meaningful conversations on other platforms, like phone, email, blog comments, etc.
When people question how I can follow that many people, it's because they presume I intend to read every tweet. I follow back the people who choose to follow me, because it's respectful, because it means that person can direct message me, because it's yet another way to catch an interesting conversation in my stream.
Am I best friends forever with all 9000? Nope. Will I ever be? No. But then, I never said that Twitter was a way to build lasting and deep relationships. It's a tool.
Chris Brogan your blog kicks ass!!!!
Keep it up!
Yours with boundless enthusiasm,
Richard :)
Chief Deal Weaver
www.BlackWidowNetwork.com
Additionally, our government is already using "smart agent" technologies that cuts through all the different codes and protocols enabling the collection and organization of information, people, content, activity, from anywhere and everythere. In essence the "ultimate social portal power" is already working but yet to be released for commercial or personal use.
While the major social networking and social media portals will have a role the individual portals will become more of the utility of choice and that utility will cut across mobile, television broadcasting and on line activities. It will be a new and very productive world with dynamics that create brand new markets centric to relationships.
That is my take and we're likely to see it unravel within the next 48 months if we the people get our way.
What say you?
How do you rank? here http://www.relationship-economy.com/?p=1106
And Do Numbers Create Relationships? here http://linktosocialutions.com/?p=89
Feedback and commentary very much welcome, I love learning from "we the people"
Wasn't sure if you were aware of them Jay, but the girls from www.Mego.com (Ariel and Julia) have been hunkering down to develop a 'portable social network profile' - you fill out your profile once and it fits in all social networks, is the idea. Hopefully they'll become the household name in this arena; we're working with them to integrate it into our network as soon as they have it polished up....
Thanks for your insights,
Richard :)
Chief Deal Weaver
www.BlackWidowNetwork.com
Penelope Trunk recently blogged about the many social media sites and how it's silly to connect with the same people about the same topics on all of them.
It’s clear to me that blogging is best for expressing big ideas. If you can’t convey new ideas on your blog, then you probably won’t get a lot of traffic. And most blogs that do well have a single theme and the audience can depend on the theme dictating the content of the blog. But Twitter is not good for fleshed-out ideas. I see people using Twitter for a lot of stuff, but not for fleshed-out ideas. And Flickr is good for expressing passion. Way better than, say, Twitter.
It’s acceptable to have different places in your life for different aspects of your personality. So don’t flatten yourself by presenting only perfect consistency across Twitter and LinkedIn and blogs and Facebook.
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