chrisbrogan.com - Latest Comments in The Vital Importance of Links

Re: The Vital Importance of Links

Ray Templates — Tue, 17 Jan 2012 18:02:14 -0000

Very well explained. Links are the most important think in seo.

Re: The Vital Importance of Links

decorrent — Fri, 11 Mar 2011 13:03:09 -0000

Linking - is vital - so true.
these are the rules of the present web life.
plus...linking - gives you so much more than just presence - it gives you lots of knowlidge of what and how is happening in your industry. it is sort of scielent networking.
great article. thanks for posting it.

Re: The Vital Importance of Links

Schecter Hellraiser — Thu, 04 Nov 2010 17:22:48 -0000

This is so true but some SEO experts lately are saying NOT to mix up the keywords and focus on a single keyphrase. I guess this is if you are in a very competitive market. I've tried both ways and they both seem to work fine. BTW, I like when Chris said "Be conscious of how you link to other sites in posts".

Re: The Vital Importance of Links

Yossi Barazani — Mon, 01 Nov 2010 11:04:41 -0000

If you are a blogger trying to monetize your content with ads, you don’t want your readers to leave your website so you stop link outside at all. That's in order to increase chances that your readers will click on an ad (or watch more ads). By doing so you hurt your readers and actually break the model of the internet. I wrote a post about it http://blog.publishedin.com...

Re: The Vital Importance of Links

ThomWestley — Thu, 13 May 2010 05:38:08 -0000

It's proving to be too expensive to run a search engine ads campaign in an economy where people tend to spend a lot less than they used to. Getting viral traffic to your site is essential and the best way to do it is through quality links. Creating links on contextual relevant, high PR pages is the best way to get organic traffic to your site on the long term. Another good idea is to find a good affiliate program network. This will generate targeted traffic meaning more possible clients. Good luck!

Re: The Vital Importance of Links

Jami Broom — Wed, 07 Apr 2010 01:22:23 -0000

Yes, that's a pretty straight forward approach to how links work. Something else to consider -- you may want to switch up the keywords, or anchor text, a bit. So instead of using the anchor text "writing copy that sells" every time you refer to the web page that talks about writing copy that sells, try using other keywords like "writing content that sells", "written copy that kicks butt" and so on. This way you'll increase your chances of ranking for other keyword phrases as well. Jeremy raises a good point about search engines being able to infer synonyms, but they don't catch all of them.

Re: The Vital Importance of Links

IlbertWardell — Sun, 27 Dec 2009 13:03:42 -0000

Linking is one of the most important parts of SEO. Linking with text links to relevant pages can rapidly get your page in the top ten results on Google. Other internet marketing solutions that worked for my site were through network affiliates programs. It really managed to boost up my site's traffic and ranking, give it a try.

Re: The Vital Importance of Links

Ari Herzog — Sat, 19 Dec 2009 23:07:30 -0000

As valuable today as it was when you wrote it.

Re: The Vital Importance of Links

Matt — Mon, 14 Dec 2009 09:37:45 -0000

Thanks for throwing light on the subject of Importance of Linking. When considering internal linking, i also recommend using “inline” linking, in other words, using text links within relevant text, this carries much more value than a footer link
Cheers

Re: The Vital Importance of Links

DianeForster — Wed, 22 Jul 2009 10:52:42 -0000

Your hints for what's the links to use to for our website. then you given example for think marketer is easy to understood the beginners.
Thanks

Re: The Vital Importance of Links

Marlon Baxter — Wed, 12 Nov 2008 16:54:36 -0000

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Re: The Vital Importance of Links

Jeremy @ BuzzStream — Fri, 07 Nov 2008 10:50:16 -0000

@Anders - yes, you should definitely specify the alt tag. But a better option would be to design a banner with divs and CSS so that any text is native text, which is where you'd put the link.

Also, consider generating a wide variety of links and randomize the order they're displayed in (i.e. if you have a page where people copy and paste from) so that you'll attract a diversity of links. Having a diversity of anchor text is more typical of how you'd get links if users were creating them themselves.

Re: The Vital Importance of Links

Anders — Thu, 06 Nov 2008 00:31:29 -0000

Great post, and lots of good comments too!

With all the SEO experts gathered here I'll take the liberty to post a question I've been thinking of the last few days. I'm working on setting up a page with "Link-to-us images" for a web based company. We have thousands of happy users, and many of them are interested in putting a little banner on their own sites or blogs to link to us.

I'm trying to find out if there's SEO value in using alt and/or title attributes inside the img tags in the embed code I provide to our users. If they are relevant, would you recommend alt, title or both?

Re: The Vital Importance of Links

Justin Levy — Wed, 05 Nov 2008 19:31:40 -0000

This was a great post and what made it even better were the excellent comments! Understanding the SEO power of proper linking is something that, in my opinion, is fundamental for bloggers to learn about and truly understand.

Re: The Vital Importance of Links

Taylor Graves — Wed, 05 Nov 2008 18:36:58 -0000

Good job breaking down the linkage advice with clarity. Extremely helpful for someone (like me) who is jump starting a blog and learning to provide linkage to other content.

"Take the time to link to other people’s stuff. Linking in to your own articles and materials is greedy."

Also, linking to the content of others helps to build relationships and grow your own network as well. So, in a way taking the time to give credit where credit is due is still going to come back to benefit your work! Great post!

Re: The Vital Importance of Links

John Easton — Wed, 05 Nov 2008 15:43:01 -0000

Chris and community,

Important post and even better comments from the SEO smart guys. I might add that this discussion underscores the need to use text links where you can in addition to image links as search engines are blind to image and Flash links.

John Easton
http://www.customerflypaper...

Re: The Vital Importance of Links

NeilOJWilliams — Wed, 05 Nov 2008 14:46:28 -0000

This is a very handy precis for bloggers, who may not need a full blown immersion in SEO. In fact, in the corporate blogging world this is just what you need: something short and sweet that won't scare anyone off.

Re thoughtfulness about who/how you link, I saw a blog post recently (can't for the life of me find it now) about the wisdom or otherwise of always defaulting to Wikipedia for definitions. It's become a blogger's staple, but the net result is such huge googlerank dominance by wikipedia that nothing can beat it. Made me stop and think. (But I STILL link to wikipedia...)

Re: The Vital Importance of Links

Ian — Wed, 05 Nov 2008 12:55:56 -0000

Chris,

Excellent and informative post. A lot of people should give a little more thought to the link text that they use. I know that I am guilty of poor linking practices, too. I am bookmarking this as a reminder to myself. This will prompt me to word well and select appropriately when choosing link text.

Thanks!

Re: The Vital Importance of Links

davefleet — Wed, 05 Nov 2008 12:09:46 -0000

Nice 101 post, Chris. The 'modern church' example is a nice effective way to explain the importance of appropriate anchor text (which makes it all the more amusing that no-where in your post did you use the words "Jon Swanson" as anchor text).

Re: The Vital Importance of Links

Craig — Wed, 05 Nov 2008 10:45:08 -0000

Link exchanging is a great way to establish relationships and build networks. Also it allows you more control over how your link can be titled, which will help you out more as a marketer. This way you can specifically say what title(keyword) you would like your link to say which will best suit users who visit your site. This will help the SEO out more.

Craig
www.budgetpulse.com

Re: The Vital Importance of Links

waterrose — Wed, 05 Nov 2008 10:19:27 -0000

It's as simple as Thank you. Trying to learn about everything that you "need" to do to be seen can be so overwhelming. It almost gets to the point that I want to shut my brain down. You explanation was clear and easy to understand. I like taking little bits of information away and ponder them, rather than being bombarded.

Re: The Vital Importance of Links

Julie Roads — Wed, 05 Nov 2008 09:26:56 -0000

Hi Chris...You're going to make me think this morning after getting no sleep? (In bed at 1:00, kids who don't understand daylight savings up at 5:00). This is a great post - and, honestly and embarrassingly, I had never thought about link text from the search term/keyword point of view...thank you!

Re: The Vital Importance of Links

Young Che — Wed, 05 Nov 2008 09:19:08 -0000

The links that you use also help you to tell your story more effectively. They represent the details, landscape and scenery that makes your site relevant. I'm sure you know a lot but doesn't it feel great to link to someone who has another perspective.

Re: The Vital Importance of Links

Hubert — Wed, 05 Nov 2008 08:16:32 -0000

Reading this, I believe I shall change the way I write on my site just a tad. I didn't realize how I could be helping the things I support by "textualizing" their relevance.

Thanks for the advice. You have a new subscriber!

Re: The Vital Importance of Links

jacobmorgan — Wed, 05 Nov 2008 01:24:03 -0000

problem is most people don't know how to calculate relevancy or value (need metrics and search engine data). the team i run doesn't rely on any of the free or public tools out there. that's why i work with the best damn technical seos on the planet :)