chrisbrogan.com - Latest Comments in The Sound of Content Ripping Free From Its Page

Re: The Sound of Content Ripping Free From Its Page

BlomoLamcox — Tue, 21 Oct 2008 08:19:28 -0000

Привет, ты опять дома, уставший после работы, все что покрепче тобака уже давно кончилось, последняя банка пивасика в холодильнике уже давно испортилась. Какие же все вокруг суки, не покидает голову вечный вопрос, где бы взять лавандоса и кого бы вжарить.... Хочешь интересно провести время, заходи на наш сайт, такого отборного кала ты еще в жизни не видел, немного разврата, глупости, вот чего нехватает для расслабления того, что ты считаешь мозгами.

Re: The Sound of Content Ripping Free From Its Page

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Re: The Sound of Content Ripping Free From Its Page

grom2 — Thu, 10 Apr 2008 07:39:06 -0000

RKi0sV preved medved nax!

Re: The Sound of Content Ripping Free From Its Page

Ben Kunz — Mon, 17 Mar 2008 23:07:54 -0000

This goes a level deeper than disrupting site traffic and requiring us all to make our content, or brands, portable. It also seriously disrupts the third-party advertisers who buy inventory on most sites not because they care about the site's brand -- but because they count the site's traffic.

If single web sites begin to pale because users are pulling data from RSS-type Yahoo feeds instead of visiting them, then advertisers on those single sites are going to see diminishing returns, and demand for online ads will falter. Who will want the "long tail" of vast ad networks if traffic is dying?

Let me explain another way: Yahoo, by limiting click-throughs to other sites, raises its own prominence as a portal. The only way you can thus get a clicks from Yahoo is by paying, so the demand for Yahoo's ad inventory will rise.

Put it together and this may not be about providing more in-depth results for searchers at Yahoo. It may be Yahoo's way of making its ad slots more attractive than those lousy competitors it has to pass traffic along to. Why give customers, and the advertisers chasing them, away when you can try to keep them all to yourself?

The irony is deep: A search engine stops searchers from searching further, and thus increases its value to advertisers searching for searchers.

Re: The Sound of Content Ripping Free From Its Page

Aaron Strout — Mon, 17 Mar 2008 17:00:02 -0000

Chris - thanks for the mention! I guess it really is worth it to call you at 6:00 PM on a Friday when you advertise "call me now!" on Twitter.

Seriously though, I know this is a scary thought for many companies i.e. the dis-intermediation of content from corporate websites. As you point out in your post, however, if this is done right (and correctly branded) companies could benefit from much greater distribution IF they create good content.

Keep the good stuff coming!

Best,
Aaron (@astrout)

Re: The Sound of Content Ripping Free From Its Page

Becky McCray — Mon, 17 Mar 2008 16:33:50 -0000

Direct example, for my retail store, I'm happy if folks find my address, no matter how they do it. They don't have to visit my page to get it.

Re: The Sound of Content Ripping Free From Its Page

Laurie McGinley — Mon, 17 Mar 2008 12:11:28 -0000

Chris,

Thank you for your concise and moving pitch for integrating microformats. I am very interested to see how this changes searches.

Re: The Sound of Content Ripping Free From Its Page

paul merrill — Mon, 17 Mar 2008 11:31:36 -0000

Your new blog looks great!!

Keep up the good work, Chris.

Re: The Sound of Content Ripping Free From Its Page

chrisbrogan — Mon, 17 Mar 2008 11:20:56 -0000

So if Cathy's right, we need a new "Jerry's List."

Re: The Sound of Content Ripping Free From Its Page

Cathy Stucker — Mon, 17 Mar 2008 08:11:24 -0000

Many people forget that there was a web before there were search engines. The SEs developed to help users navigate the web and, as the web changes, the way users find things will change.

Personalized search, human-powered search and ideas not yet conceived will replace search as we know it today.

Nothing stands still, certainly not in cyberspace. Adapt or die.

Re: The Sound of Content Ripping Free From Its Page

Hadassah — Mon, 17 Mar 2008 08:10:54 -0000

Pretty much any time you are looking for a simple answer to a simple question you can get it on the first page of Google results. I use this as a way to get info all the time, and there must be a lot of other people out there doing the same thing.

Re: The Sound of Content Ripping Free From Its Page

Chris — Mon, 17 Mar 2008 07:18:44 -0000

This type of content delivery already seems to exist for some searches. For example, do a search on "when was beethoven born?" on Google and you'll find the answer without ever leaving the search results.