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His book chronicles our youth culture’s ability to drive innovation through any means necessary – often times treading in illegal waters along the way. Although I think this is a streak that characterizes every generation, it is a big time challenge for companies and artists to develop new economies for developing, sharing and consuming information. There's more than one answer but piracy as a business model is pretty darn intriguing.
At the end of the day, I think sustainability - at least in terms of economics - comes from an ability to if not 'join 'em, at least take the best from them and create your own new space.
The mention of graffiti, I'll take this opportunity to mention artist, Banksy. In recent years, I have been living in the states and I was surprised to learn that Banksy is not very well known over here. I strongly urge anyone that is into graf art and hasn't heard of him check his stuff out: http://www.banksy.co.uk/