chrisbrogan.com - Latest Comments in The Next Media Company

Re: The Next Media Company

Ted Thower — Wed, 01 Jun 2011 09:47:04 -0000

wait for the next step and next media

Re: The Next Media Company

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Re: The Next Media Company

flojoflojo — Mon, 15 Feb 2010 12:17:03 -0000

If you needed another reason why magazine advertising is dead, check out this month's edition of Harvard Business Review - it features a full page Tiger Woods ad from Accenture. Long lead times of magazines equals missed opportunities.

http://www.pacificnorthwest...

Re: The Next Media Company

Dra8er — Mon, 06 Jul 2009 15:57:54 -0000

[quote]If you were given a few million bucks from a venture capitalist to build a media company, what would that look like?[/quote]

Try me! Already ahead of this curve. Every couple of years my businesses shut down & re-align for the "projected" future. I realize most businesses cannot simply "shut down", but its kept me in the game and ahead of the curve! The "Business Model" has always changed over the years, it's just that with our current tech pace its changing every couple of years instead of every decade.

Re: The Next Media Company

Grant Lyons — Sat, 30 May 2009 17:12:45 -0000

boingboing is definitely one of the better models.
-grant lyons, http://GreenerMags.com

Re: The Next Media Company

Kate — Fri, 29 May 2009 12:42:26 -0000

I agree with you completely. The way we take in media has changed, and MANY media companies are attempting to catch up with this. Magazines should really think about capitalizing on blog articles, and newspapers should focus on real time feeds (which they are already doing, but could get better). My only concern is what will happen to the novel and the short story? yes they are published electronically, but what else will happen?

Re: The Next Media Company

John Hawbaker — Thu, 28 May 2009 17:36:34 -0000

"Everything must have collaborative opportunities. If I write about a restaurant, you should have wikified access to add to the article directly."

Collaboration is great, and readers often have valuable insights or perspectives to add to a discussion. However, one reason readers trust a publication is because of its curators and editors. You mentioned this yourself, and I think blending curation with that level of collaboration presents some challenges. Perhaps what you suggest (wikified access) is simply an evolution of "commenting" that will sort itself out over time, but I'm not convinced of that just yet.

Re: The Next Media Company

L Groves — Thu, 28 May 2009 13:33:10 -0000

It should also be run as non-profit.

Re: The Next Media Company

Pat Lazure — Thu, 28 May 2009 01:49:27 -0000

Patrick,

They said the same about the encyclopedia, but look at Wikipedia. The same is now happening everyday at WikiCity, which provides a city wiki for over 22,000 towns across the U.S.

Granted, the model has its flaws, but it might just work twice.

Re: The Next Media Company

Pat Lazure — Thu, 28 May 2009 01:45:39 -0000

Many of your themes are put into practice at WikiCity.com, which provides a city wiki for every city. Collaborative headlines, restaurant reviews, etc. Check'r out, Chris!

Pat

Re: The Next Media Company

John Arrowsmith — Wed, 27 May 2009 20:08:25 -0000

I think you have a lot of terrific ideas here.

I disagree with allowing the general public to add to an article Wiki style without previous review by the staff using established best practice guidelines. Commenting on an article would be fine.

Do it yourself publishing is fine as long as your readers find your information to be consistently credible. It would only take one major editorial mistake to lose your audience.

I do not understand why you think inline content marketing is not advertising.

My assumption is that you do not envision This new company to be merely another aggregation venue for content produced by other outlets. As well as collaborating with other content producers, would you be planning on producing original content? Would your reporters be trusted freelancers?

Re: The Next Media Company

Chris Brogan — Wed, 27 May 2009 11:26:10 -0000

See, you NEED a perspective like mine (I say not so humbly) because you need to know what the STRETCH goal is. Does that make sense? This is like concept cars in the American automobile system. It's not a dream, but it points people towards ideas you can move with.

Make sense?

Re: The Next Media Company

Chris Brogan — Wed, 27 May 2009 11:23:35 -0000

I think what comes next is a two-step news process. There will be fast news and accurate news, and we'll accept that one comes before the other. I think this works much better in the online world, and not nearly as good in paper.

Re: The Next Media Company

Chris Brogan — Wed, 27 May 2009 11:21:13 -0000

Wow, Simon. I'm so damned happy to read this. I haven't been able to comment much yet, but I started at the most recent, so thanks.

I doubt any project addresses a whole market, but I'd say that we're getting closer.

Re: The Next Media Company

ron_miller — Wed, 27 May 2009 11:03:26 -0000

Hey Chris:
Great to see you exploring this. Here's my take in this week's FierceContentManagement Editor's Corner:

Searching for new models to make content pay online:
http://www.fiercecontentman...

Re: The Next Media Company

Simon Stapleton — Wed, 27 May 2009 09:57:12 -0000

Hi Chris, this is the first coherent view of the future of media I have seen *and personally bought into*. I can visualize what media will become!

The one thing you didn't mention is *when*. And I think this is important. Despite the rise of the 'silver surfer' I think there is still a generation gap in consumer behavior which this manifesto potentially discriminates against, to put it bluntly: there is still a mass of our ageing populations which won't be ready or willing (even though able) to take part.

Will this new world order in media be addressing the needs of the whole of market?

Re: The Next Media Company

click_optimize — Wed, 27 May 2009 09:30:51 -0000

I really enjoyed this entry Chris. Based on the comments below it was really thought-provoking for many people.

I think many of the traits you outline above are correctly executed by the team over at www.boingboing.net. I think a lot of companies could learn from their community-centric approach, killer content and excellent array of curators.

Re: The Next Media Company

Rick Banas — Tue, 26 May 2009 22:37:22 -0000

I agree that partnerships and collaboration will play a vital role. The challenge will be for the New Media to generate revenue. Whether it is advertising or charging for in-line content, those of us in marketing who do not have the budgets to saturate the market will continue to look for ways to target our messages to select audiences and to reach those in select geographical areas. We will be looking to the New Media to help us justify how we can wisely spend limited dollars. We also will be looking at the New Media to help us justify why we should spend money on New Media versus the more grassroots approach of using no cost Social Media to reach our target audiences.

The New Media also may have a challenge of being able to distingish fact from commentary, opinion and fiction. Does the photo reflect reality or is a PhotoShop creation? Who will be responsible for verifying accuracy of information and will the desire for immediacy far outweigh any commitment to accuracy?

Re: The Next Media Company

MLDina — Tue, 26 May 2009 17:46:52 -0000

I read an article about a barcamp panel in Orlando not long ago about how traditional media could revive subscriber rates, and step up to the next level. A lot of the suggestions looked at print media as a completely separate entity. I think print media could leverage social media sites like Twitter and Facebook, though specifically how I'm not sure.

Re: The Next Media Company

My Deal — Tue, 26 May 2009 17:44:12 -0000

I think you are looking through rose colored glasses. I would imagine that this is all likely, but not in the near future. There are some kinks to work out at best. If advertising is not the main source of revenue ... what will be? I can't wrap my mind around any realistic ideas. I seen your suggestion about selling services (the hotel tickets) but what is the actuality of people changing how they conduct personal affairs - I don't think I would change how I handle my personal affairs. So who knows, maybe you are a Polyanna or maybe I am just an old Skeptic?

Re: The Next Media Company

Mark — Tue, 26 May 2009 17:19:29 -0000

@jonknight I think this is a very good point - endless adverts that are irrelevant to the content I am searching for, or looking at, is annoying. But turn this into a recommendation of a product based on the content I am looking at, and this is something else. I'm much more likely to click through and look at the product in more detail than I am with a bunch of random adverts.

@chrisbrogan - you've got some great posts here, keep up the good work!

Re: The Next Media Company

Majiwater — Tue, 26 May 2009 16:13:37 -0000

Social media integration and stream updates/streamcasting are equally important.

Re: The Next Media Company

Sean Goldfaden — Tue, 26 May 2009 16:03:43 -0000

yoo chris- great post. Unfortunately I'm going to have to disagree with @jonknight below me. I think that advertising is going to need to be drastically changed (at least until the economy starts to turn and advertisers are comfortable spending more money). I'm really interested to see if companies like ABC or NBC start offering in-house social media experts as added value to network ad-purchases. Maybe the smaller 'local' organizations who are prudent about buying ad-space would be better enticed if they were given a social-media campaign to build brand awareness. As far as the current model needing some changes, I definitely agree. I read an interesting article from AdAge about how comparison advertising or "attack" advertising is becoming more common these days. ( http://bit.ly/eqSnz ) Cheers to a new "Super-Agency"

-Sean

Re: The Next Media Company

kitchenhacker — Tue, 26 May 2009 15:43:12 -0000

"Advertising cannot be the primary method of revenue. "

I think you're on to something here, but what are the realistic alternatives? I don't think that consumers are going to pay for content, unless it is something they really can't acquire elsewhere which, given the Internet, is unlikely. Delivery services (paper, various technologies to push information onto mobile devices, audio versions of content, etc) might be able to be sold for a premium, but that won't be a primary revenue source.

I can see advertising changing. For instance, people would probably pay to guest post on your blog - even if you maintained some sort of editorial control. You benefit due to content and money. They benefit due to exposure. This is, arguably, advertising... even though it is potentially useful, quality content.

Re: The Next Media Company

Ken Kadet — Tue, 26 May 2009 12:14:19 -0000

To me, there is only one thing that matters: Content that engages people enough that they're willing to pay to get it.

In my new media company, all else flows from this. If people want the content, people will pay something for it. Advertising should be secondary, to some extent -- in my new media company, we'll prove the model by whether readers/participants are willing to pay for what we do.

Comments and feedback are a must -- and a robust community of people who comment enhances the content. But will people pay to participate at the outset? Probably not. Save it for later.

Your list is a great one, but it's tactics before strategy. The Atlantic has a fine website, but readers don't create -- they get an opportunity to read and interact with the fantastic writers...and if you love it, doesn't take much to convince you to pay for the magazine.

Newspapers -- a whole different animal...