These questions are quite good, important, and something hundreds of us library folks here in "Libraryland" ponder every day. Really, we do! I get to present at dozens of library staff days and conferences about just this sort of thing, where I try to motivate, inspire and staff to boldly adapt and evolve.
I'm not sure trying to partially morph into something like a Blockbuster (we wouldn't want to follow the way they may be headed, right?) is the way to go. I'm sure their intent wasn't to leave you with that feeling, but your (the library patrons) observations and perception (and realization) of value are what drive us by and large. Well, that and local politics, but I digress...
So... What do libraries really stand for today? Who do they serve? How should they evolve? What are your thoughts? This is just me, but: "What do libraries really stand for today?" I always use an equation to define libraries in my presentations. Libraries=Content+Community. That is a simplification you can riff on in the context of todays info/online/social environment for hours of course, but at its root I believe it describes the sweet spot for the library of today and tomorrow. Libraries also stand for open, free access to information. These access services become more critical when issues around the digital divide are considered. In this sense, libraries are one, if not the, purest and most successful democratic institution in the modern world. Well, assuming you have enough of Mazlow's needs met that you can think straight and learn to read anyway. :)
"Who do they serve?" Everyone. If they work as they should that is. Certainly that is the case for Public Libraries. Academics often open and share their resources as well (as they usually should, at least imo). There are legal, business and other "special" libraries that offer a focus on specialized services, though these offer specific types of business and intellectual rewards that are less broad reaching (though one could argue that points admittedly).
"How should they evolve?" Oh! Now's my time to shine! lol! I read, research and think about this every single day. I'm actually getting ready to launch a major library community/resource collection/instruction/video project next week that address this EXACT question, and has the library staff answer back! It is a total labor of love thing, but the timing of your asking this is serendipitous. You can see the beta now, though the full "Library 101 Project" launches next Wednesday at http://www.libraryman.com/library101. It is really for library staff, but if you really are interested in our answers to these questions, you will enjoy checking it out for sure.
Not sure if this provided any insight, but it was fun to think on. Always looking to connect with folks that are thoughtful and interested in libraries and library futures; so thanks!
Isabelle Fetherston
· 2 months ago
"Libraries = Content+Community" Libraries should offer "content and community" both in the physical world as a community center and online. Both aspects are important. For example, you can't reach people online, if they don't have a computer or don't know how to use a computer. My library system provides free beginner computer classes and public computers. We have many programs for children and teens - from gaming to art competitions at our branches, which give teens a place to go and builds community. But we also have very extensive online information and activities for teens - including a "Battle of the Bands" online competition with teens voting for their favorite bands on our Myspace page. As far as social networking,, we have an online catalog where people can tag books and give their own reviews of books. W e also have 19 blogs (including 2 in Spanish) - covering topics from Senior Services to Reader's Advisory. "How should they evolve?" Libraries are constantly evolving and new services are being created. As many government offices are closing, most government services are migrating online - this is called "e-gov". This has created an unfunded mandate for libraries to provide computers and help for people to file unemployment claims, social security, food stamps, Medicare, etc. Our library system is creating partnerships with government agencies and nonprofit organizations so that we can provide more extensive help to people who need to access and utilize e-gov websites.
webgoddess
· 2 months ago
As yet another person who speaks to library conferences and writes library-focused articles and books on the future of libraries and technology, I'd like to comment on the marketing of libraries. Chris mentioned in a comment up-thread that nobody knows or cares what his library does and this is probably true. Libraries don't have the kind of money necessary to hire people who are "marketers". Much of what I write and present about has to do with using Web 2.0 tools to do a lot of the library's marketing for free, but that is because there is no money or staff available to do traditional marketing. This is where you all (Chris, his readers, anybody...) come in - people who love their libraries and make use of them can be a library's best marketing weapon. If you all sent a letter to the editor of your local paper, or told just a few people about how great your library is, you would be doing an AMAZING thing for your local libraries - and helping to keep them open and available for you! IF you are *really* into your local library, check the library's Friends group or Foundation - they are ways you can directly contribute to the health of your library. There are a million other ways you can help - some are free (word of mouth marketing, for example), some with your checkbook. Thanks for posting this, Chris, and getting the conversation started - I have to say that reading through the comments of all these people who love their libraries has been heartening!!
Michael Porter
· 2 months ago
A nice point Ro...I mean, webgodess. ;) As do a few other folks, I try to work marketing into my presentations and articles as much as possible. I do think that it is a core competency that almost all librarians should posses. And most of us just don't. It is a difficult shift for many of us in "Libraryland" to think like that, but very necessary imo.
When I talk or write about marketing to library audiences I always say things like: "What we do provides SO MUCH economic and social benefit to our communities (I prove that with stats and numbers before I get to the punch lines), so why are we generally AWFUL at telling people how wonderful we are?? Sure, we are a generally a very modest profession, but we are doing everyone a disservice, and ultimately getting less funding and support for the amazing things we do everyday if we DON'T do a better job of marketing."
I realize it is a complete area of study, but some basic marketing skills and practices go a long way, both from the staff and the community in support of libraries.
And for anyone who thinks "marketing" smacks of something unpleasant, sometimes dishonest or distasteful, I would remind them that if you are marketing such a powerful and positive force for good in your local community that you are frankly obligated to strike your bias against marketing from your perceptions. Libraries have a duty to do a better job of marketing.
Again, this is just my take on the isue though. ;)
griffey
· 2 months ago
Chris, as a futurist librarian who writes and speaks on this stuff all the time, I can tell you that your ideas aren't new in libraryland. We want to get into augmented reality, virtual spaces, delivering information in-the-moment and more...but, as others have pointed out, funding for libraries usually falls somewhere below roads and above dog catcher in the US. We're trying, though!
If you want to see some of the amazing stuff that some libraries are up to, check out the NCSU and UNC-Chapel Hill mobile endeavors, as well as the DC Public Library (only library in the US to have its own iPhone app).
Gary Powell
· 2 months ago
Our libraries in Portland are a great source for new books (found Trust Agents there), old classics, as well as new music releases. They offer computers for those who can't afford to go online at home. Trust me, there are a lot of people who rely heavily on the public library's computer services. Portland's known for it's great parks and eco friendly mindset, but our libraries are truly great as well.
kellylivesay
· 2 months ago
Oh Chris. Your post couldn't be more timely. I am a library WHORE. And my Top Rated Cincinnati library is under attack. The downtown Cinci library loans more material than the NYC library! But it may go the way of the Philly library system (CLOSED-in Ben Franklin's city!) if a levy isn't passed. Ok..I digress.
Libraries are part of what make us a free and "equal" society. We are at least mostly equal in our access to information. My library system HAS continued to expand with hundreds of computers with free WiFi, coffee and gift shops, a massive selection of DVDs, an unbelievable archival section and virtually any CD I've ever wanted. (I have eclectic taste). Libraries suffer from poor marketing. Most don't realize what they offer.
If everyone's library system could pattern itself off of the Cinci system (20+ branches in the city-NO LOCAL FUNDING AT ALL) in terms of offerings, and would market itself well, libraries would be bulging with patrons.
End of soapbox. Thank you.
deborahhinton
· 2 months ago
Funny you should ask this. My husband is posting something tomorrow on this exact question. His blog is focused on ideas from Marshall McLuhan. If you're interested check out www.hintonandco.com/blog... Sorry for the nearly self promotion. It's an interesting question and he's got an interesting take on it.
Rob Babiak
· 2 months ago
I have 2 libraries within 10 minutes of my house and one of them was just built over the summer so it has all the latest and greatest technology. The libraries have a great selection of books which is awesome. I found Trust Agents there. They have WiFi, e book, video games everything you need or want. I love the library. It never gets old or goes out of style.
andreamemenas
· 2 months ago
I think there will be a time when we explain to grandchildren that 'there used to be these places called libraries where you would have to go to get information", or "before there was Google, we had libraries." I tried explaining a card catalog to my kids the other day and I got blank stares. Our local library is always pretty packed, mostly with people taking advantage of free internet access. The terminals are all full, while the remainder of the library (tables and 'stacks') is almost deserted. I feel like I spent so much of my young life in libraries. I don't want them to change. I love the silence and the way they smell. I love being around all of those words. But, I can already see my children will need the library less, or in a more limited way, than we did. I'd hate to think one day computers in a library may out number the books, but I could see it going in that direction.
Patrenia
· 2 months ago
I guess we are ancient here in Louisiana. I don't know of one library here that has WiFi. I have recently rediscovered the great resourcefulness of the library and love it. I just wish they would get the WiFi.
Brian Hamlett
· 2 months ago
Bam! You're hitting a new trend that's showing how BEHIND the rest of the commercial world is. I've recently learned of a medical university that has learned to use social media to give you the information you want, when you want it, where you want it, and HOW you want it! This sounds like the same concept and these are schools and libraries! GEEZ, what's taking the rest of us so long to figure it out or even to get started!
I hope they continue down this trend and start to think of it as "Info Points" (physical locations that can activate or allow you to activate multimedia information.) So like you said, I am taking a tour of Charlotte, North Carolina visiting all the historic locations and as I'm standing in front of the historic Dowd House an app on my GPS enabled phone identifies where I am and starts playing for me a video or audio, event pictures with text that explain what makes this simple house a historic landmark.
Learning becomes more than static, it becomes interactive, but not just through a PC or smartphone, but in real-life!
dickcarl
· 2 months ago
I moved to South Carolina from trendy Seattle, and expected the libraries here to have "two books, with one of them colored in already". Not so -- my county has a wonderful library system, with a pretty fair online system. I often use it to make requests, and they notify me via email. So a couple of times a week I just run in, grab the books/cd/dvds I asked for, and run out.
They also notify me online when something is due, and let me extend it electronically. If only I could pay fines online, it would be perfect.
My latest "win" was asking them to order "Trust Agents" for their public collection. They have an online form to make the request -- just author and title, not even the code -- and in a week I get a little email saying it's on the way.
I'm all for providing content in any form factor that people want to consume. I'm wondering when they'll have some Kindles that I can check out, pre-loaded.
Jeffrey Tang
· 2 months ago
I think the number one thing libraries should do is become better at recommending books. Book jackets and plot summaries only go so far, and I, for one, am always looking for trustworthy, personalized recommendations. If libraries could find a way to connect me with books I didn't even know I liked - consistently - using, I don't know, social media profiles, I'd stick around forever.
Marjorie F
· 2 months ago
That's actually a great idea. I'm just afraid librarians are so overworked already, it would be hard to implement. Then again, library volunteers could do the job . . .
Jeffrey Tang
· 2 months ago
I'll honestly say I don't have a whole lot of knowledge about what goes on behind the scenes at libraries (despite having a friend majoring in library science...) But I think librarians, like any other professionals, need to find ways to use all the social/personal information floating around online.
Murray Newlands
· 2 months ago
I love book, they get me away from my screen and there is no mouse :) for someone that spends as much time as I do with my laptop that is great. On the other hand I like working in the library. Books, free wifi and girls that like books and free wifi =heaven!
Marjorie F
· 2 months ago
I'm troubled at the thought of our libraries turning into venues for Hollywood to sell more of its standard fare. And the argument that the library is simply giving the public what it wants doesn't cut it. Part of a library's mission is to expose its community to things they did not know existed--and thus could not have asked for. That is the beauty of books and knowledge. We are quickly becoming a society that eschews the complex, the original, and the extraordinary. I'm glad my own library has not gone down this path, and frankly this post reminds me to support my local branch so that they won't have to.
@stetsonclowes
· 2 months ago
I understand what you are saying but I would not worry. DVD's drive foot traffic -- a good thing as new patrons make the library a part of their routine and are exposed to the many other good things the library has to offer
Marjorie F
· 2 months ago
That's true only if they do more than pick up the latest release. Let's hope you are right. There is nothing more life-changing than to come upon a great book you didn't even know you needed to read. I hope we are not making it less possible for future generations to have that experience. The world gets very small very quickly when you always do what you've always done.
lisa league
· 2 months ago
I live within walking distance of one of the top libraries in Florida, Winter Park Public Library. We have DVDs too, but new release fiction and nonfiction still take center stage. They have computers, free wifi, a coffee shop and I can follow them on facebook. I'm glad that they keep up with the latest, and look forward to the day when I can borrow ebooks from them. Real estate and resources will only get more expensive, so libraries can benefit by keeping up with and making use of technology, just like any business.
But my favorite thing to do there is still kicking back in their vintage Eames chairs and reading magazines:) Hope that never goes away.
Lisa Blue
· 2 months ago
Hi Lisa, I'm a librarian at Winter Park Public Library. Thank you so much for your kind comments. Did you know that we have an e-library of over 40,000 e-books,including real estate materials, and are adding more all the time? Next time you're in the library, stop by the reference desk, and we'll set you up with a free netlibrary account.
Carlton Green
· 2 months ago
Great article about the evolution of libraries. When young people think of libabries they think of alot of old people and boring books, but if you make the atmosphere feel like a hang-out spot where you can learn (think Barnes and Nobles). I think more people would visit libraries.
Kathleen
· 2 months ago
We have a brand new library in West Palm Beach that opened last spring. The old one was wonderful which I used weekly as a teenager but the new one is spectacular. And next month The International Photography Center will be opening at same location. They now have the space to offer classes in computer programs, many different dances (salsa, tango,ballroom), speakers regarding various current news events and authors, children's events, book clubs, reading, pilates, yoga and more. The events are for all ages from preschool to seniors. They have two Twitter accounts @MyCityLibrary and @treetweets besides being featured on the other City of West Palm Beach sites. I have been a member and lover of many libraries since I was four years old always trying to win a reading competition before I entered the first grade. I mention the library to many people all the time and they are so surprised to hear what is being offered - and FREE! All of this in addition to their normal lending and learning capabilities. And the best customer service!
Joseph Rooks
· 2 months ago
I feel like whatever the future of libraries may be, there's a shadow of the future of universities somewhere in there too, since universities originally grew up around libraries as learning centers a thousand years ago. Neither libraries nor universities have really changed all that much since then. I wonder if they need to change, or if technology will just gradually replace the need for physical locations for everything, and they will fade out of public favor.
Not to say universities can ever be fully decentralized — I doubt that would ever happen for a number of very good reasons — but I wildly speculate that not everything that goes on in a brick and mortar university building today has a future there, as future generations grow up with this technology and see all the places it can be used to its fullest potential.
Eric Olsen
· 2 months ago
I recently canceled my Netflix subscription because of my library's (and their network's) ever-expanding DVD collection.
carolynfoote
· 2 months ago
Funny, I wrote a blog post about this a couple of days ago, trying to solicit some ideas about the school library of the 21st century! http://www.futura.edublogs.org. Love to hear any of your thoughts about that as well!
I think our library is evolving into more of a social/hangout/reading place, with lots of different services and outreach.
Jim Egly
· 2 months ago
Wow I use to love our libraries here but then they built a new one with an open floor plan and the noise and activity is over the top. The Hilisboro Oregon model is great. I'm old school they are a place to study and learn.
Rob Cairns
· 2 months ago
Libraries are in information gather point. As a result the traditional library of just books is much more than that in today's society. A library should adapt to society's changes and keep up with the times. This should include videos/dvds/the Internet and most of all books.
Ken Montville
· 2 months ago
You know, I haven't been in a library in ages but if they've evolved the way you're describing it might be time to check them out again.
Christina
· 2 months ago
Like Gary said, libraries in every city in which I've lived have offered information for everyone... but it was often the lower-incomed people who were there most. To me, that's exciting, because it means people still want to find ways to increase their wisdom and income, and are willing to put hard work into educating themselves to do so.
Yes, most modern libraries include new movies and wi-fi, but they're also centers for the community. They often offer workshops for adults, readings for children, classes for anyone interested, and facilities for meetings or groups. And we can't overlook the role of the librarian, who helps patrons understand how information is often categorized, how to find it, and how to use it -- whether that information is printed, burned onto a DVD, online, or community knowledge.
Libraries are beautiful institutions, and I hope they survive (good luck, Kelly!). We'd be losing a lot if we lost our public libraries.
Chris Brogan
· 2 months ago
Maybe my town is too tiny, but my library is forgotten. I grew up in libraries and when I visit this one, no one cares that it's there. THey don't spend money on it. They don't support it. They'll notice when it goes away. But right now, they treat it like crap.
Debbie Ferm
· 2 months ago
I think it's great that libraries are providing different modalities for people to access information. As a teacher of students with learning disabilities, I know how important it is for people to be able to access information in a way that is best for them. Nevertheless, I am a true book lover. I love the feel and smell of books and I hope the real book section continues to be the dominant place in the library.
Betsy
· 2 months ago
You know what I'd like to discuss? What Ben Franklin (founder of first public lending library in America, future thinker, and all-around bon vivant) would think of libraries today. How would he further evolve them, given the technology at hand, at in what directions?
I'd say he stretch his original idea of an accessible depository of knowledge in ways we couldn't fathom. And he'd do it with wild (hedonistic) abandon.
Genius Deferred
· 2 months ago
True to form of my "nerddom", I LOVE libraries! I save about $3000/year on books thanks to the library, and MOST of the books I stake out are for self-help, do-it-yourself, how-to guides, etc. In fact, I'll be heading over to my local library to check out "Truth Agents", because quite frankly, I can't afford to BUY books in this economy. My local library has DVDs and CDs as well, and most places I've lived have had a pretty good selection of them. Since I have a subscription to Blockbuster Online, I don't use their collections as much, but once I get rid of my $25/month DVD subscription, then the library will save me an additional $300/year. I'm thankful that the library's there, and I wish they hadn't cut their budget for purchasing books and shortened their hours throughout the city. If push comes to shove, I'll have to use them as my internet connection, so again I'll be glad that they're there. There are some people (like me) that find the library to be QUITE useful, as I make it a point to only relocate to locations with great public library systems. Since my junior year in college, FREE library cards have probably saved me $25,000 in book purchases in my lifetime, and that's for "leisure reading", as well as textbooks and business reference materials! Part of my current business model in my start-up is based off of a FREE service of the public library, so for me: Even in the 21st century, LIBRARIES ROCK!
Adam Teece
· 2 months ago
I love my library, not only do I get movies from there but I got Trust Agents and tons of audio books from there so it is my personal educational store.
Amy Porterfield
· 2 months ago
I must admit that I am not really a library-goin' girl these days--but I have the most amazing memories of my trips to the library when I was little. It was the best experience ever. Endless books and a nice old lady to read to us if we were quite and sat in a circle with our hands in our laps :-) So if I had it my way, libraries would stay the way they were when I was young...old buildings with character, books pouring off the shelves and nice old ladies to read to us :-) Perfect.
Ed Justen
· 2 months ago
We may not like the fact that it is a substitute for Blockbuster, but at least its not being shuttered and its resources are still available. Here in Haverhill, MA, the mayor is doing anything he can to keep our library open. They are down to barebone hours, minimal staff, and only the most basic of services. The special collections and historical documents rooms are closed till further notice, frustrating the history detective in me!
Emeri Gent [Em]
· 2 months ago
One of the best libraries I have seen is Lake Forest Library in the Chicago area, grant it that Lake Forest is an upscale neighbourhood but that is what libraries should be, grand meeting places that compliment online community relationship.
The community factor of libraries is just as important as their knowledge and arts repository. The key is using the web to create "city villages" and the library to serve as a systemic new type of "Athens".
[Em]
Tim
· 2 months ago
I think libraries are still incredibly relevant in the world today. For some, its shelter from hot or cold weather. For others, it is their only real access to great books. For me, it has been a place that I go for a little peace and time that I can write and gather thoughts. It is sad...in Chicago they are going to be shortening hours from neighborhood library branches because of budget cuts. I think libraries have done a great job staying relevant with technology, etc.
Jamie Favreau
· 2 months ago
I don't know if my library has wi-fi but that would be nice if they did. I have gone to use the library for Internet usage but I didn't have a laptop at the time. So that would rock if they did.
Tony
· 2 months ago
I'm a little late, as there have been some wonderful answers to this question. As a library employee (I am a full-time graphic designer for our local library, which has 3 branches, 2 bookmobiles, a Genealogy building, and a website that acts as a 24/7 branch), I am intrigued by the blog post, the questions posed, and the comments.
Community is the center of the library. There is no disputing that. If you don't believe that, go talk to the people that run your library. Find out what goes on behind the scenes. Any library who operates on their own agenda and snubs public needs & comments will not last. With that said, libraries have been dished a particularly interesting challenge. While they've always been somewhat of a community center, they have also always been primarily about printed books. Like everything else in this world, when personal computers started multiplying and internet access became a need and not a luxury, the game changed. Movies are online. An entire library of books can be carried on your hip, along with a CD collection that would put your local library to shame. Admittedly, Google can sometimes be a quicker reference than even asking your local librarians - so, really, where do libraries go from here?
"Forward thinking" is a good answer, but a phrase that is hollow if you don't explain it with examples. For a conservative midwest town, it's been so fun to witness the rise of Information Techonology and the adaptive/evolving mindsets of co-workers and leaders. Our library has an IT manager, a Network Administrator (with an assistant), a computer lab staff at every location, a marketing director, a web developer and a graphic designer (me). We are on Twitter, Facebook and advertise that in all forms. But, I'm digressing. What is forward thinking? Aside from books, the library has always been a place where community events take place. Educational and entertaining events. The important thing is to adapt these events to the needs of the patrons and the future of the library, the town/city it's in, and the individuals involved.
We offer classes on eBay and Craigs List. We teach Microsoft Office classes every single Saturday. We have Wii racing events between our locations. We have off-site pet shows that work with local vets, pet stores, humane societies and rescues. We still hold book discussions but take it a step further and just had the author of the book "attend" via Skype. Most importantly, all of this is FREE. It's tax dollars at work.
I feel like I'm either rambling or lost in a circle of self-promotion for our library, so I'll try to move on and end this with a concise summary.
Before I worked at the library, I had no idea how many meetings went into planning things for the public. I had no idea that patrons' concerns were actually listened to. In fact, at our last staff meeting, we went over a single patron's complaint to see if it was valid and, if so, how to fix it. I also had no idea how much research must go into evolving past the stigma of just being a building of books and becoming a TRUE community center. None of this can happen, though, if the employees aren't dedicated and open to the change. I know there's a divide at times between what the younger, techy employees think should happen and what the people who have been with the library for 30 years think. The fact that there is a difference of opinion isn't alarming unless there's no willingness to openly debate and find the necessary compromises.
Lastly, I think that libraries need to move into the business of advertising like a business. What I mean by that is that a library can't just hand pamphlets out to its patrons and expect to see an increase in new patrons. Library events/services need to be out there in the newspaper, on the radio, on the website, on Twitter/Facebook, etc. And partnering with local businesses and individuals is a must. We have 6 outside art exhibits a year hosted in our hallways. We have display cases for local businesses/clubs to display their products, creative items, informational items, etc. We hand out coupons from local restaurants and vendors as part of our sign up prize for Summer Reading Club.
Essentially, libraries should strive to not just be a community center, but the center of the community.
Steve Evans
· 2 months ago
Chris,
Good for you for dropping your book into a library! I wish more authors would do that. Libraries today don't seem to carry much in the way of thought leadership (at least not in the UK). Would be great if more authors thought so openly about their books distribution. Nice work!
Suzanne Vara
· 2 months ago
Chris
While it is encouraging to see that DVD are being check out for the family to watch we hope together, it is sad to think that they have become more popular with books. Some of the greatest times I have is reading with my son (4) and watching his reactions to the books. Maybe it is the way I read the story all animated and bring out the characters in the book but library day for us is something he looks forward to. We have many books here at home but the books we get from the library and read every night for a week is what we look forward to.
I am fortunate as the library down the street still has large sections dedicated to books. I applaud them on creating areas for internet access for those who do not have and meeting rooms. Vegas is big so that would warrant a bigger library and many libraries as opposed to where I grew up in NJ or where you are.
Reading is the building block for a large vocabulary. TV or DVD are great esp as a single parent to plop son in front of it while I do things around the house but nothing beats the quiet time of the tv off and the books in hand. Again maybe my reading style is what makes it fun.
Suzanne
fabulousphotogifts
· 2 months ago
Hi Chris
That all sounds fine - can't wait.
In the meantime, Our local council library have been trying to encourage youngsters to read more by running various schemes throughout the recent school summer holidays.
They had a 'challenge' whereby a child had to read so many books - they got a stamp each time they went back for a new one and if they made the target, they got a pack including a certificate, bookmark, pen and medal etc.
My two kids did it (through their Mum enrolling them) and really enjoyed it. I was surprised to learn that at the end, the library had run out of award packs and had to order some more, so there was plenty of interest.
They've also teamed up with the local secondary school with certain history and geography projects. Students have to go in, request a pack and can sit and write their coursework / investigate topics from the material.
This saves the school having to buy all the resources and teaches the kids to use their own investigative skills to complete their coursework.
What does this kind of 'thinking outside the box' teach us about how we should be approaching our own businesses with regards using activities, not normally associated with us, to draw in regular users / customers?
Jonathan.
Jackie Perez
· 2 months ago
Not all librarys are "blockbusters" Although mine does have a nice collection of videos haha I trully enjoy visiting my local library. I supposse it depends in the area we all live in, but my local library is full of life, diversity and movement on any given day of the week. You can find 2 year olds to 80 year olds enjoying a book, magazine or taking part of an activity. I feel like my library really does a good job in incorporating the community that it serves. There is something for everyone! Teens can take part of the reader's rockband competition or get tutoring, adults can take different workshops, and children can play and learn in the awesome children's section of the library. I personally, LOVE their magazine collection. They carry all the magazines I love (WIRED, FastCompany, PC Mag etc) but they also have dozens of really niche obscure magazines that are fun to pick up once in a while and learn something new.
Ofcourse it would be cool to have bird guides fly onto our iPhones, but I would prefer taking a visit to my local library to feel part of my community and get recomendations from real people. Like I said, I guess it just depends where you live.
Nathan R
· 2 months ago
My favorite library is newer (10 yrs old?) but not overrun by technology.
Whenever I get the chance, I wander the library looking for something that piques my interest. Some of the best books have been found when looking for a specific title, then wandering an isle or 2 either way.
The library is my favorite place, there's nothing better than finding a book you're excited to read. I hope the books continue to hold a place of prominence (but I dig the Wi-Fi too). I spend my days in front of a computer as an internet app developer, I suspect that's why I prefer reading a 'real' book.
When the kids are with, we use the computers (games) and look at available dvd's, as well as check out books. There's something for everyone..
chanceblack
· 2 months ago
I find that our libraries seldom have the books I want. Current books often have a several month waiting list. For older books interlibrary loan woks well I can usually get books in 2 to 3 weeks. One branch has a drive trough. This is fantastic. It is a quick and efficient, a lifesaver for the disabled. Now if only for the cost of shipping the library could be like NetFlicks. Set your reading list online. Your book arrives. You read it and send it back and your next book arrives.
chanceblack
· 2 months ago
I find that our libraries seldom have the books I want. Current books often have a several month waiting list. For older books interlibrary loan woks well I can usually get books in 2 to 3 weeks. One branch has a drive trough. This is fantastic. It is a quick and efficient, a lifesaver for the disabled. Now if only for the cost of shipping the library could be like NetFlicks. Set your reading list online. Your book arrives. You read it and send it back and your next book arrives.
Nathan Hangen
· 2 months ago
I honestly couldn't name the last time I was in a library...I remember being there on a weekly basis as a child. Shame that the books get pushed out of the way.
Greg Pincus
· 2 months ago
The changes to libraries creep down to the school level, too - librarian jobs have disappeared from that sector mighty fast, and new schools can open without even having a library. Up your way, Chris, there's a prep school that has changed their library so that it doesn't even have books: http://www.boston.com/news/local/massachusetts/...
I hope that libraries continue to be (or return to being) community centers. Certainly, if they can offer free online access, they can help with the digital divide issues - enough reason for us all to work to make sure they get funding.
Michael Porter
· 2 months ago
What I want to see, and having been trying to learn about, uncover and nurture, are relationships between libraries and savvy organizations...particularly those that are primarily online orgs that deal with electronic content, marketing and community.
If anybody reading this falls into that category , or has insights they want to share about any of this discussions here related to libraries, I would absolutely love to talk with you!
lisa league
· 2 months ago
Most tiny towns have an even smaller tax base, so without additional fund raising activities, it may be hard to decently support even a small sized library.
Perhaps you could found a group that uses your social marketing skills to drive a fund raiser, or help them develop some alternative revenue streams.
Geoff D.
· 1 month ago
I'm a big fan of the library. Vancouver Public Library has a great online system. I search for my book, request it, then get an email notification that it's ready for pick up. I use the library now more than ever before.
Plus, there are some movies that are difficult to find a certain movie rental places. (not mine, Happy Bats Cinema has EVERYTHING).
A good example was recently looking for the movie Barbarians at the Gate. I think it was one of HBO's first original movies and it's a classic. It stars James Garner as F Ross Johnson, CEO of RJR Nabisco who kicks off a battle for the company that would become (at the time) the largest LBO in history.
True Story: I went to Happy Bats to rent the movie, but it was out. I went to a couple other places and they didn't carry it. I went home, searched it at the library and bob's your uncle; problem solved.
Thanks
dedicatedserver87
· 1 month ago
Waiting for another phenomenal post… It’d be nice to see some content worth reading (your blog is awesome!) since most of them are getting crappy these days.
All Comments
I'm not sure trying to partially morph into something like a Blockbuster (we wouldn't want to follow the way they may be headed, right?) is the way to go. I'm sure their intent wasn't to leave you with that feeling, but your (the library patrons) observations and perception (and realization) of value are what drive us by and large. Well, that and local politics, but I digress...
So...
What do libraries really stand for today? Who do they serve? How should they evolve? What are your thoughts?
This is just me, but:
"What do libraries really stand for today?"
I always use an equation to define libraries in my presentations. Libraries=Content+Community. That is a simplification you can riff on in the context of todays info/online/social environment for hours of course, but at its root I believe it describes the sweet spot for the library of today and tomorrow.
Libraries also stand for open, free access to information. These access services become more critical when issues around the digital divide are considered. In this sense, libraries are one, if not the, purest and most successful democratic institution in the modern world. Well, assuming you have enough of Mazlow's needs met that you can think straight and learn to read anyway. :)
"Who do they serve?"
Everyone. If they work as they should that is. Certainly that is the case for Public Libraries. Academics often open and share their resources as well (as they usually should, at least imo). There are legal, business and other "special" libraries that offer a focus on specialized services, though these offer specific types of business and intellectual rewards that are less broad reaching (though one could argue that points admittedly).
"How should they evolve?"
Oh! Now's my time to shine! lol! I read, research and think about this every single day. I'm actually getting ready to launch a major library community/resource collection/instruction/video project next week that address this EXACT question, and has the library staff answer back! It is a total labor of love thing, but the timing of your asking this is serendipitous. You can see the beta now, though the full "Library 101 Project" launches next Wednesday at http://www.libraryman.com/library101. It is really for library staff, but if you really are interested in our answers to these questions, you will enjoy checking it out for sure.
Not sure if this provided any insight, but it was fun to think on. Always looking to connect with folks that are thoughtful and interested in libraries and library futures; so thanks!
Libraries should offer "content and community" both in the physical world as a community center and online. Both aspects are important. For example, you can't reach people online, if they don't have a computer or don't know how to use a computer. My library system provides free beginner computer classes and public computers. We have many programs for children and teens - from gaming to art competitions at our branches, which give teens a place to go and builds community. But we also have very extensive online information and activities for teens - including a "Battle of the Bands" online competition with teens voting for their favorite bands on our Myspace page. As far as social networking,, we have an online catalog where people can tag books and give their own reviews of books. W e also have 19 blogs (including 2 in Spanish) - covering topics from Senior Services to Reader's Advisory.
"How should they evolve?"
Libraries are constantly evolving and new services are being created. As many government offices are closing, most government services are migrating online - this is called "e-gov". This has created an unfunded mandate for libraries to provide computers and help for people to file unemployment claims, social security, food stamps, Medicare, etc. Our library system is creating partnerships with government agencies and nonprofit organizations so that we can provide more extensive help to people who need to access and utilize e-gov websites.
Thanks for posting this, Chris, and getting the conversation started - I have to say that reading through the comments of all these people who love their libraries has been heartening!!
When I talk or write about marketing to library audiences I always say things like: "What we do provides SO MUCH economic and social benefit to our communities (I prove that with stats and numbers before I get to the punch lines), so why are we generally AWFUL at telling people how wonderful we are?? Sure, we are a generally a very modest profession, but we are doing everyone a disservice, and ultimately getting less funding and support for the amazing things we do everyday if we DON'T do a better job of marketing."
I realize it is a complete area of study, but some basic marketing skills and practices go a long way, both from the staff and the community in support of libraries.
And for anyone who thinks "marketing" smacks of something unpleasant, sometimes dishonest or distasteful, I would remind them that if you are marketing such a powerful and positive force for good in your local community that you are frankly obligated to strike your bias against marketing from your perceptions. Libraries have a duty to do a better job of marketing.
Again, this is just my take on the isue though. ;)
If you want to see some of the amazing stuff that some libraries are up to, check out the NCSU and UNC-Chapel Hill mobile endeavors, as well as the DC Public Library (only library in the US to have its own iPhone app).
Libraries are part of what make us a free and "equal" society. We are at least mostly equal in our access to information. My library system HAS continued to expand with hundreds of computers with free WiFi, coffee and gift shops, a massive selection of DVDs, an unbelievable archival section and virtually any CD I've ever wanted. (I have eclectic taste). Libraries suffer from poor marketing. Most don't realize what they offer.
If everyone's library system could pattern itself off of the Cinci system (20+ branches in the city-NO LOCAL FUNDING AT ALL) in terms of offerings, and would market itself well, libraries would be bulging with patrons.
End of soapbox. Thank you.
Our local library is always pretty packed, mostly with people taking advantage of free internet access. The terminals are all full, while the remainder of the library (tables and 'stacks') is almost deserted. I feel like I spent so much of my young life in libraries. I don't want them to change. I love the silence and the way they smell. I love being around all of those words. But, I can already see my children will need the library less, or in a more limited way, than we did. I'd hate to think one day computers in a library may out number the books, but I could see it going in that direction.
I hope they continue down this trend and start to think of it as "Info Points" (physical locations that can activate or allow you to activate multimedia information.) So like you said, I am taking a tour of Charlotte, North Carolina visiting all the historic locations and as I'm standing in front of the historic Dowd House an app on my GPS enabled phone identifies where I am and starts playing for me a video or audio, event pictures with text that explain what makes this simple house a historic landmark.
Learning becomes more than static, it becomes interactive, but not just through a PC or smartphone, but in real-life!
They also notify me online when something is due, and let me extend it electronically. If only I could pay fines online, it would be perfect.
My latest "win" was asking them to order "Trust Agents" for their public collection. They have an online form to make the request -- just author and title, not even the code -- and in a week I get a little email saying it's on the way.
I'm all for providing content in any form factor that people want to consume. I'm wondering when they'll have some Kindles that I can check out, pre-loaded.
But my favorite thing to do there is still kicking back in their vintage Eames chairs and reading magazines:) Hope that never goes away.
Not to say universities can ever be fully decentralized — I doubt that would ever happen for a number of very good reasons — but I wildly speculate that not everything that goes on in a brick and mortar university building today has a future there, as future generations grow up with this technology and see all the places it can be used to its fullest potential.
Love to hear any of your thoughts about that as well!
I think our library is evolving into more of a social/hangout/reading place, with lots of different services and outreach.
Yes, most modern libraries include new movies and wi-fi, but they're also centers for the community. They often offer workshops for adults, readings for children, classes for anyone interested, and facilities for meetings or groups. And we can't overlook the role of the librarian, who helps patrons understand how information is often categorized, how to find it, and how to use it -- whether that information is printed, burned onto a DVD, online, or community knowledge.
Libraries are beautiful institutions, and I hope they survive (good luck, Kelly!). We'd be losing a lot if we lost our public libraries.
I'd say he stretch his original idea of an accessible depository of knowledge in ways we couldn't fathom. And he'd do it with wild (hedonistic) abandon.
The community factor of libraries is just as important as their knowledge and arts repository. The key is using the web to create "city villages" and the library to serve as a systemic new type of "Athens".
[Em]
Community is the center of the library. There is no disputing that. If you don't believe that, go talk to the people that run your library. Find out what goes on behind the scenes. Any library who operates on their own agenda and snubs public needs & comments will not last. With that said, libraries have been dished a particularly interesting challenge. While they've always been somewhat of a community center, they have also always been primarily about printed books. Like everything else in this world, when personal computers started multiplying and internet access became a need and not a luxury, the game changed. Movies are online. An entire library of books can be carried on your hip, along with a CD collection that would put your local library to shame. Admittedly, Google can sometimes be a quicker reference than even asking your local librarians - so, really, where do libraries go from here?
"Forward thinking" is a good answer, but a phrase that is hollow if you don't explain it with examples. For a conservative midwest town, it's been so fun to witness the rise of Information Techonology and the adaptive/evolving mindsets of co-workers and leaders. Our library has an IT manager, a Network Administrator (with an assistant), a computer lab staff at every location, a marketing director, a web developer and a graphic designer (me). We are on Twitter, Facebook and advertise that in all forms. But, I'm digressing. What is forward thinking? Aside from books, the library has always been a place where community events take place. Educational and entertaining events. The important thing is to adapt these events to the needs of the patrons and the future of the library, the town/city it's in, and the individuals involved.
We offer classes on eBay and Craigs List. We teach Microsoft Office classes every single Saturday. We have Wii racing events between our locations. We have off-site pet shows that work with local vets, pet stores, humane societies and rescues. We still hold book discussions but take it a step further and just had the author of the book "attend" via Skype. Most importantly, all of this is FREE. It's tax dollars at work.
I feel like I'm either rambling or lost in a circle of self-promotion for our library, so I'll try to move on and end this with a concise summary.
Before I worked at the library, I had no idea how many meetings went into planning things for the public. I had no idea that patrons' concerns were actually listened to. In fact, at our last staff meeting, we went over a single patron's complaint to see if it was valid and, if so, how to fix it. I also had no idea how much research must go into evolving past the stigma of just being a building of books and becoming a TRUE community center. None of this can happen, though, if the employees aren't dedicated and open to the change. I know there's a divide at times between what the younger, techy employees think should happen and what the people who have been with the library for 30 years think. The fact that there is a difference of opinion isn't alarming unless there's no willingness to openly debate and find the necessary compromises.
Lastly, I think that libraries need to move into the business of advertising like a business. What I mean by that is that a library can't just hand pamphlets out to its patrons and expect to see an increase in new patrons. Library events/services need to be out there in the newspaper, on the radio, on the website, on Twitter/Facebook, etc. And partnering with local businesses and individuals is a must. We have 6 outside art exhibits a year hosted in our hallways. We have display cases for local businesses/clubs to display their products, creative items, informational items, etc. We hand out coupons from local restaurants and vendors as part of our sign up prize for Summer Reading Club.
Essentially, libraries should strive to not just be a community center, but the center of the community.
Good for you for dropping your book into a library! I wish more authors would do that. Libraries today don't seem to carry much in the way of thought leadership (at least not in the UK). Would be great if more authors thought so openly about their books distribution. Nice work!
While it is encouraging to see that DVD are being check out for the family to watch we hope together, it is sad to think that they have become more popular with books. Some of the greatest times I have is reading with my son (4) and watching his reactions to the books. Maybe it is the way I read the story all animated and bring out the characters in the book but library day for us is something he looks forward to. We have many books here at home but the books we get from the library and read every night for a week is what we look forward to.
I am fortunate as the library down the street still has large sections dedicated to books. I applaud them on creating areas for internet access for those who do not have and meeting rooms. Vegas is big so that would warrant a bigger library and many libraries as opposed to where I grew up in NJ or where you are.
Reading is the building block for a large vocabulary. TV or DVD are great esp as a single parent to plop son in front of it while I do things around the house but nothing beats the quiet time of the tv off and the books in hand. Again maybe my reading style is what makes it fun.
Suzanne
That all sounds fine - can't wait.
In the meantime, Our local council library have been trying to encourage youngsters to read more by running various schemes throughout the recent school summer holidays.
They had a 'challenge' whereby a child had to read so many books - they got a stamp each time they went back for a new one and if they made the target, they got a pack including a certificate, bookmark, pen and medal etc.
My two kids did it (through their Mum enrolling them) and really enjoyed it. I was surprised to learn that at the end, the library had run out of award packs and had to order some more, so there was plenty of interest.
They've also teamed up with the local secondary school with certain history and geography projects. Students have to go in, request a pack and can sit and write their coursework / investigate topics from the material.
This saves the school having to buy all the resources and teaches the kids to use their own investigative skills to complete their coursework.
What does this kind of 'thinking outside the box' teach us about how we should be approaching our own businesses with regards using activities, not normally associated with us, to draw in regular users / customers?
Jonathan.
Ofcourse it would be cool to have bird guides fly onto our iPhones, but I would prefer taking a visit to my local library to feel part of my community and get recomendations from real people. Like I said, I guess it just depends where you live.
Whenever I get the chance, I wander the library looking for something that piques my interest. Some of the best books have been found when looking for a specific title, then wandering an isle or 2 either way.
The library is my favorite place, there's nothing better than finding a book you're excited to read. I hope the books continue to hold a place of prominence (but I dig the Wi-Fi too). I spend my days in front of a computer as an internet app developer, I suspect that's why I prefer reading a 'real' book.
When the kids are with, we use the computers (games) and look at available dvd's, as well as check out books. There's something for everyone..
I hope that libraries continue to be (or return to being) community centers. Certainly, if they can offer free online access, they can help with the digital divide issues - enough reason for us all to work to make sure they get funding.
If anybody reading this falls into that category , or has insights they want to share about any of this discussions here related to libraries, I would absolutely love to talk with you!
Perhaps you could found a group that uses your social marketing skills to drive a fund raiser, or help them develop some alternative revenue streams.
Plus, there are some movies that are difficult to find a certain movie rental places. (not mine, Happy Bats Cinema has EVERYTHING).
A good example was recently looking for the movie Barbarians at the Gate. I think it was one of HBO's first original movies and it's a classic. It stars James Garner as F Ross Johnson, CEO of RJR Nabisco who kicks off a battle for the company that would become (at the time) the largest LBO in history.
True Story: I went to Happy Bats to rent the movie, but it was out. I went to a couple other places and they didn't carry it. I went home, searched it at the library and bob's your uncle; problem solved.
Thanks