chrisbrogan.com - Latest Comments in Stories You Can Tell

Re: Stories You Can Tell

Buy Custom Essay — Mon, 28 Feb 2011 11:10:59 -0000

Pretty good post, this is one of the best articles that I have ever seen! This is a great site and I have to congratulate you on the content...

Re: Stories You Can Tell

evden eve nakliyat — Tue, 25 May 2010 06:45:45 -0000

wwwosmanoğlunakliyat.com.tr

Re: Stories You Can Tell

evden eve nakliyat — Tue, 25 May 2010 06:44:35 -0000

wwwosmanoğlunakliyat.comtr

Re: Stories You Can Tell

Sikiş izle — Tue, 13 Apr 2010 20:43:37 -0000

thanks

Re: Stories You Can Tell

kaylasexy — Sat, 27 Feb 2010 17:48:15 -0000

hay my name is kayla her one and olny night mare her family was being meat to her thay hatr her to her brother be mean to her and every time i tell my mom she laughs at me and every time i tell my dad he says dont do it agaun but when i do something to him i beat so bad and he tells me not to do it and then when my brother be mean to me agaun my dad dont do nothing cuse lol hes skinny if someone is rich and you are readying this come to daytone beach fl and i live at sail point bay . thank you

Re: Stories You Can Tell

Sam — Wed, 28 Oct 2009 11:40:51 -0000

If you're struggling to effectively market your new brand or business then I must recommend GetMeMedia.com.

Getmemedia.com is the place to search for marketing communications ideas online. Designed to make access to great marketing ideas easy for brand teams and agencies, it is unique in providing visibility and access to hundreds of marketing opportunities from across the entire market place.

Use http://www.getmemedia.com/ to kickstart your new business ideas.

Re: Stories You Can Tell

NRI — Thu, 08 Oct 2009 11:22:51 -0000

this is a wonderful article on branding and your insight is spot-on.
thank you!

Re: Stories You Can Tell

Jim Berkowitz — Wed, 21 Jan 2009 15:49:58 -0000

Check out my post from today which expands on this subject - Sticky Stories Can Compel People to Act Now and Buy - http://is.gd/gIBh

Re: Stories You Can Tell

Mary McDonald, Process Improve — Wed, 21 Jan 2009 10:37:35 -0000

Hi Chris,

I read your stuff faithfully - one of my 'must reads'. I also read Glenda Watson Hyatt's blog faithfully - and her book was inspirational to me. She is my hero in more ways than one - to see her featured was a treat.

Since we are from the same part of the country (grew up in RI and went to school in MA) it's also nice to hear a bit about your everyday life - where you are eating, what you are buying, etc - storytelling that lets the reader feel as if they know YOU. Nicely done.

Regards,
Mary McD

Re: Stories You Can Tell

Guest — Thu, 15 Jan 2009 22:00:41 -0000

Talk about resonance. I popped out of the post to check out Glenda's blog — amazing inspiration. Thanks for sharing, Chris, and great stuff as usual.

Re: Stories You Can Tell

Rufus Dogg — Thu, 15 Jan 2009 08:07:02 -0000

Does anyone else write a narrative as they live an experience? A really cool cheap writing exercise I tell students all the time is to imagine yourself as a third-person narrator telling a story of your most banal experience..

Walking up the stairs, for example..

"The slightly balding, middle aged man pulled himself up the short staircase, breathing heavily as he went. The old bannister creaked under the strain. As he paused on the landing, bathed in the bright early morning sun streaming through the dirty skylight above him, he sighed as he remembered .... " etc...

Keep doing that and everything you do, everything that happens around you will be a stream of narrative that you easily write as a blog post, an essay, a speech or a book. Instead of a passive stream of iPod music, you will be writing your story...

Re: Stories You Can Tell

Sherelle — Thu, 15 Jan 2009 00:34:00 -0000

Thank you so much for this post! I always read about how important the story is and I love to hear a good story, but sometimes I have a hard time telling one. Your post makes it feel much easier to make the connection between the product/brand and why it matters. Chris, you make this look easy! I blogged about this awesome post and how it helped me too, so thanks again.

Re: Stories You Can Tell

Mary — Wed, 14 Jan 2009 23:28:15 -0000

Thank you so much not just for a great post but for all the comments (with extra tips) that were generated. @Jason - the story you just shared was priceless!

Re: Stories You Can Tell

David Atkinson — Wed, 14 Jan 2009 20:55:42 -0000

Enjoyed this.

David

Re: Stories You Can Tell

TStrump — Wed, 14 Jan 2009 20:14:09 -0000

I like to relay anecdotes about what has happened to me, my family or some of my friends.
I find that most people can relate to at least some of the stories I've told.
People remember idea or products longer when they've been told about something that's happened, rather than reading a list of attributes, I think.
It gives them a frame of reference and puts them in the shoes of whatever point you're trying to get across.

Re: Stories You Can Tell

jaybaer — Wed, 14 Jan 2009 19:00:32 -0000

Absolutely. Every single person reading this post should read "Made To Stick" by Chip and Dan Heath. The definitive book on storytelling, IMHO.

Their best example is Subway. The campaign they used immediately before Jared was "6 under 6" (6 subs under 6 grams of fat). The Jared message was the EXACT SAME message of healthy eating at Subway. But one campaign was a boring fact. The other was a story. Presto! Marketing gold. Side note: The agency that came up with it was originally shot down by Subway. They believed in their idea so much, they got a single franchisee to run it locally, and then came back to corporate with sales data. That's conviction.

A more recent example is the BestBuy TV ads over the holidays. Nothing about the products, but all about how the products improve lives. Nice work.

Thanks for reminding us that features and benefits are not inherently memorable or interesting.
j

Re: Stories You Can Tell

steveolenski — Wed, 14 Jan 2009 17:53:41 -0000

Stories are great but now more than ever, companies/advertisers/what-have-you have to keep it real. Never assume what you're reading is about a real person, place or thing. A little while back my friend Drew McLellan of http://www.drewsmarketingmi... fame wrote about a local Iowa homebuilder who decided to use "faux" or composite advertising... http://www.drewsmarketingmi...

Re: Stories You Can Tell

Rick Cooper, The Attraction Ma — Wed, 14 Jan 2009 17:12:21 -0000

Great post Chris. You share some great ideas about how to tell stories effectively. Thanks!

Re: Stories You Can Tell

Craig — Wed, 14 Jan 2009 16:57:17 -0000

People love stories, makes things more interesting and easier to follow. Helps engage the reader.

Re: Stories You Can Tell

Hitch — Wed, 14 Jan 2009 16:07:27 -0000

If you're Skype your story can be, "My company's on Oprah, dudes" and watch your users go through the roof!

Re: Stories You Can Tell

Jane Chambers — Wed, 14 Jan 2009 15:46:25 -0000

Stories are entertaining and help us remember new information. I also use short stories in teaching business law, which adds interest to the typical lecture. A variety of stories, which you will develop over time, can attract many clients by showing how your services or products can meet their needs. Appropriate stories also demonstrate your understanding of your clients' needs.

Re: Stories You Can Tell

rss — Wed, 14 Jan 2009 14:47:44 -0000

Good idea. I'll use this for my website promotion.

Re: Stories You Can Tell

Chris Rodriguez — Wed, 14 Jan 2009 13:54:36 -0000

Isn't it amazing that for all these amazing tools and technology we have at our disposal, what we are all really doing is what people have been doing for centuries - telling stories. Your post is a wonderful reminder that what people ultimately desire is to connect with other like minded individuals. Thanks for the great read Chris.

Re: Stories You Can Tell

Fabio Platero — Wed, 14 Jan 2009 13:24:05 -0000

Great post, Chris.
I want to add a thought from Andy Sernovitz: tells a authentic stories - Emotion & Ego: making people feel great for sharing.

Re: Stories You Can Tell

Caleb Gardner — Wed, 14 Jan 2009 12:01:40 -0000

Authentic stories are the most important thing you can communicate to your audience. But the hard work at the beginning is figuring out who your audience is and what vehicles they will listen to.

It's that old saying, "If a marketer tells a story in the forest, and there's no one around to hear it, does the story exist?"