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:) good post Chris
-Jeff
Thought I'd share.
Cheers,
Jason
What I'd like to see is, not only an emphasis on niche networks, but a melding of the networks, interactively. OpenID is the way to connect the log in processes. MeGo looks like it has opportunity for a more robust portable profile ... but I want even more than that! Easy access to lots of niche networks would be awesome.
I bought SocialNicheWorks.com domain name in January. Not sure yet what's going to come of it but this thread sure helps. Thanks!
That's what is so great about www.Ning.com, they are building a beautiful, easy to build, highly-configurable platform for anyone to create their own social-network (from totally private, to totally public).
I've been building sites for clients with a number of needs: small businesses, biz teams, biz partnerships/networks, classrooms, social groups, families, etc.
My concern is that early adopters are going to start burning out right as the 'masses' start joining in.
But then we'll have some kind of OpenID managing that burnout I hope.
We're the tool for taking online connections offline. ;)
I think as an entrepreneur, I am always looking for a an adveritsing element that allows me to meet my very targeted demographic directly, based on multiple elements. For instance, if I am marketing to business owners in the tech industry.. ages 25-35... I'd like to be able to use ad-targeting based on those qualifications... perhaps in a social networking environment.
There are many other things that I can think of, but that one seems to be a priority for myself and most of my own clients.
Great post!~
I think Marshall hit upon something that many, many services are niggling around: surfacing the most relevant content to a particular individual based upon interests, surfing behavior and social network membership. I love popURLs because of its aggregation of services with lots of "meta juice." I'm eagerly awaiting Readburner's return.
Leif nailed Ning's relevance to this space. If niche or elite social networking sites represent one of the major Internet growth areas of 2008, Marc's current idea may look (almost) as brilliant as that other useful notion.
So, lots of interesting thoughts.
And yes, I like Ning a lot. Still haven't met and spoken with Marc and Gina, but I've talked with them, and met some of the rest of the team, so I'm happy there. : )
I'd take it even one step further. People (again, at least us early adopters) are not only tired of 'friending'...I think many of us are also tiring of info (overwhelmed!) and entertainment (bite my zombie ass!)
My hunch is that this year we'll see the rise of 'action-based' and/or 'real life enhancing' new social media. I don't know what name to give it yet, what to tag it, but I know its coming. The 4th wall is coming down.
I'm actually surprised at how slow developers are to catch on to the power of substantive social-networking. Besides minor attempts by sites like 43 folders, Zeenami, and Limeade, where's the social-networking site designed to help me achieve my goals by making my goals public, hooking me up with other people with similar goals, helping us be accountable and support each other, and connecting us to relevant resources?
Peter Brown's 'RealityAllStarz' is a fun example, but personally I think his vision is too small.
Social Networking
+
"Life as Adventure Game" paradigm
+
Real life goals and dreams
=Social Playformation (accelerated transformation)
Enough rambling.
-Leif
http://www.SparkSocialMedia.com
http://www.SparkNorthwest.com
Improv Everywhere posts their "New York Grand Central Station Freeze Stunt...in the first week, about ~2 million views...now at TEN MILLION views. Their "ImprovEverywhere" Ning site (pointed to on the youtube channel) now has almost 14,000 "agents" in hundreds of cities around the world. Boom daddy.
It has to be all of these things:
- Single sign-on and draw data from my existing CRM - only allowing authorized members
- Wrapped in a new, updated content management system website with efficient, simple navigation that can be easily administered WITHOUT an IT department
- Have mechanisms for "self policing"
- Be cheap enough for a non-profit
- Do all these things(list taken from a question on LinkedIn http://www.linkedin.com/answers/technology/web-...
Group Blogging
Editorial blog powers
Categories
RSS feed aggregator
Event Calendar
Member profiles
Member Groups
Friend/follow functionality for users
Video /photo hosting
Interface to dynamically update homepage w/featured video, photo, blog posts, etc
Podcast embedding
metatagging
Event pages
Forums
Email / rss subscriptions
Doc hosting
PowerPoint/pdf sharing
Job Board
I've demo-ed Ning and looked at drupal and everything in the CMS Matrix tool http://www.cmsmatrix.org/ but I really think I need full service.
Some that I am actively looking at are myAmphi, HigherLogic & KickApps. Which ones am I missing?
[By the way, that question from LinkedIn is still receiving comments and I used it as a jumping off point to start a discussion group on Facebook http://www.facebook.com/group.php?gid=10317927191 "How Non-Profits are using Social Media and Web 2.0" If anyone would like to take this discussion further, please meet me there. The group is just getting started.]
_
Es. I am not a person, I am what I wear, I am what I listen etc. There are blogs about it but not social network. And if an entrepreneur is out there, i have some ideas!
I have tagged you in the '8 little known things about me' meme.
http://blog.joshanstey.com/index.php/2008/04/04...
Check it out and keep it going.
Have a great day.
-Group Calendar/Events
(Which is strange, because there earliest version did. But you could always embed Google Cal...not too hard)
-Doc Hosting (though you can add doc attachments to every forum post, so that contextualizes it)
Otherwise, its all there. And you can add tons more with simple copy and paste, no need to be an IT guy/gal.
-Leif
www.SparkSocialMedia.com
Your statement before
"My concern is that early adopters are going to start burning out right as the ‘masses’ start joining in."
Caught my attention when first read it. Insightful.
I'd love to hear your ideas please.
Thanks
So the question is, aside from finding someone to chat with, what do social networks actually do for me? Or for anyone? They take a lot of time, if you join too many they scatter your focus, and they don't seem to get you anywhere.
I would look long and hard at the value it offered before making a longterm committment to social networking. Dare I say social networking is more a fad than a feature for quite a few businesses?
We are working on a project that we think is niche, but maybe not niche enough. Feedback on what we could do to enhance our offer would be fantastic. http://www.yourteamonline.ca
Thanks in advance.
I'm interested in two aspects of 'what's next' for social networks:
- How to best mobilize the networks that we set up and/or join. Do Good, Get Things Done, etc.
- How to do this on a local level. How does the technology help groups that are also physically close?
I recently set up a network on Ning for a group of local parents to organize around an upcoming student exchange. Not a lot of early adopters in the group so it will be a real test -- for the technology (can these tools help us work together more effectively) and for me as community organizer (can I help people over the learning curve so they get value from this)
Helping the next wave of people over the hump -- from 'this is cool' to 'this is useful' is a big growth opportunity, IMO.
I have been using twitter a lot over the last month and have found it really interesting.
thanks chris
In marketing, communication is the greatest factor. If you do not communicate with your clients or would-be clients, you are lost. And the more ways you communicate with them, the more of them are going to pay for your product or service.
Otherwise, the search gets difficult as the web grows exponentially richer with SN's.
I agree that niche-related communities are the hip criteria and where people will migrate. Probably more so because niche communities can / will provided niche-specific tools for its users.
Great post, Chris. Even months later.
Back when I was working a 9-5, we realized that hi5 was the fastest growing network in south america, so we tapped that for a hispanic jewelry product we were working on. We saw that twitter was dominated by Obama fans (and then I later wrote about it on my social media marketing blog) so we used that in a greater capacity for our political blog community.
No matter how many of these little sites come along, there is always a marketing use for an entrepreneur that is in the right market at the right time.
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Chris
Search in it's current state, drives me crazy!
How bout one for Home based business professionals?
We built Ojeez.com for that purpose.
We are building version 2 in the cloud.
I hope to network with others that are reading my post. You can find me on Facebook : jimlupkin
I think when entrepreneurs are considering the use of various platforms for business; I think they should also consider the content which they share on these platforms. Sharing content that provides helpful advice and guidance could be beneficial for both the entrepreneur and consumer where the entrepreneur has a platform to highlight their expertise in their area, therefore building trust and rapport with members of the public, while consumers gain form useful advice.