Thanks Chris - that post was actually made by my CEO, Jeff Persch, but I also agree with what he is saying. In fact, I think that we both came to the same agreement while attending PodCamp Toronto.
Jeff
· 2 years ago
Hey Chris, My post by the way. I am just trying to make a case for eMedia because I believe the mainstream adoption rates will rise with the term. We talk a whole bunch on what tools there are to gain audience members, but it is not the average user that has them tools in their own box. If we just make it easier to be known I think we will rise faster. Not that we won't do it it with New Media. Just faster.
And I am not Alex Grogan!!!!!
Jon Glassett
· 2 years ago
Thank you, thank you, thank you! The term "new media" has really been sticking in my craw.
RIP.
Dale Cruse
· 2 years ago
Interesting article, but I think the author misses the point. I agree that the concept of "new media" is over. In fact, I first heard that said back in 1999. However, calling "new media" "eMedia" instead is just "a horse by any other name." It's still making an artificial differentiation between other forms of media and electronic media. If we're truly forward thinking, then it's time to not only do away with the term "new media," it's also time to get rid of other differentiators like "eMedia." The term is simply "media."
Sue Murphy
· 2 years ago
Effective immediately, I am eliminating the term "new media" from my vocabulary. eMedia it is!
(Does this mean your "New Media School" is going to be re-branded as the "eMedia School"?
chrisbrogan
· 2 years ago
Oh, I didn't say *I* was changing. That's Jeff's idea. : )
Michael Bailey
· 2 years ago
I disagree with Dale a bit - eCommerce was just another form of Commerce, yet one which we all "knew" was done online, instead of at a brick-and-mortar establishment.
However, I can see where he's headed with the convergence of everything being simply called "media", yet I don't think that will ever happen. Somehow we always love a little distinction.
i.e., I went to the game. I was at the races last night. We usually make it more distinctive. I went to the Baseball game last night. I was at the horse races last night.
End the end, yes, it's all just a form of media, like TV and Radio I think that people will want to specify from whence it came.
Dale Cruse
· 2 years ago
The interactive agency I worked for in Manhattan abolished the term "eCommerce" back in 1999 as well. The term was "commerce." It's about "convergence" and it's about "synergy" (I don't care for that word). And I maintain that as long as we feel the need to differentiate, we're creating artificial boundaries.
Michael Bailey
· 2 years ago
Ahh yes, "artificial boundaries". An apparent pre-requisite for human existence.
(kidding, of course ;-)
Doug Haslam
· 2 years ago
"New" was always a self-terminating word-- it won't be "new" forever. Will "eMedia" distinguish from the original Web audio and video from the first time around? Does it have to ba ll "e?" What if tools like Twitter connect our online lives back to face-to-face?
Is "social media" accurate? Some people (who I think are just crying for attention) are trying to abolish that term but that's the one that has gotten the most traction in my circles.
Justin Kownacki
· 2 years ago
Hey, remember when we were all arguing over whether the term should be "podcasting" or "netcasting" or "webcasting?"
Having a catchy buzzword to power the conversation always helps.
Rushing to declare a word "dead" will always be in vogue, especially if it seems to create equality where there is none among the masses (yet).
Few people have the individual power to create a meme, much less name a medium. The general public will decide whether we're podcasters or eMedia creators, or when we simply become storytellers. Adoption comes on their timeframe, not ours.
And I say this as a person who's been creating a web sitcom for 4 years now, and which the public has yet to divine a subgenre for.
Yet.
Jon Glassett
· 2 years ago
I think that's a great point, Justin. No harm in having a term just for ease of conversation until the dust settles.
All Comments
And I am not Alex Grogan!!!!!
RIP.
(Does this mean your "New Media School" is going to be re-branded as the "eMedia School"?
However, I can see where he's headed with the convergence of everything being simply called "media", yet I don't think that will ever happen. Somehow we always love a little distinction.
i.e., I went to the game. I was at the races last night.
We usually make it more distinctive.
I went to the Baseball game last night. I was at the horse races last night.
End the end, yes, it's all just a form of media, like TV and Radio I think that people will want to specify from whence it came.
(kidding, of course ;-)
Is "social media" accurate? Some people (who I think are just crying for attention) are trying to abolish that term but that's the one that has gotten the most traction in my circles.
Having a catchy buzzword to power the conversation always helps.
Rushing to declare a word "dead" will always be in vogue, especially if it seems to create equality where there is none among the masses (yet).
Few people have the individual power to create a meme, much less name a medium. The general public will decide whether we're podcasters or eMedia creators, or when we simply become storytellers. Adoption comes on their timeframe, not ours.
And I say this as a person who's been creating a web sitcom for 4 years now, and which the public has yet to divine a subgenre for.
Yet.