Chris, the trends in advertising seem to be strengthening the argument for Seth Godin's Idea Virus more and more as technology keeps making it easier for consumers to bypass ads, even in conventional media. Heck it's to the point now with TIVO, for example, that I get frustrated watching something live & being unable to scan through the commercials.
Daz Cox
· 1 year ago
we could end up with more quality content bundled with ads, like you can watch full HD episodes of abc tv shows with a few commercial breaks.
Laura "Pistachio" Fitton
· 1 year ago
I sound like a broken record, but to me, the path of survival for those who would do business digitally is to stop helping people sell and figure out how to help people buy. There is ENORMOUS upside in that, if only they get the hang of it.
The Data Digger
· 1 year ago
For those of you too young to know...YES there was a time before cable. Guess What? The cable company's biggest marketing ploy was subscribers paid for television so they could avoid watching commercials. Then cable became inundated with commercials. Along came Satelite TV. Same song and dance. The VCR followed by DVR same song and dance.
Golly...remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for "information." When the Internet became a flood of advertisements, people escaped to social networks.
Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.
Luisa Woods
· 1 year ago
I really like Laura Fitton´s Comment that helping people buy is key. I have had so many clients who didn´t even begin to know what language a prospective customer would use to describe their product.
But I´d really like to hear more examples, Laura. How do we help people buy?
One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a "free checklist to take to your IT department" to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain...and helps them to buy. Do you agree?
But still....you have to actually reach the marketing exec somehow to let him know about the tools you offer...
All Comments
Golly...remember CompuServe & Prodigy? Now that is going back a long way. The beauty of those services was the ability to exchange information without being bombarded by advertisements. You could really learn the value of a product from someone who actually used the product instead of trying to rely on the advertisement of the product for "information." When the Internet became a flood of advertisements, people escaped to social networks.
Ok so maybe my time line here is over simplified; perhaps I made some large leaps. However from my position at the keyboard, I see a trend. I am so sick and tired of advertisements I am willing to pay to be where there are none. If you offer your service for free without advertisements, I will stay. If you overload my senses with advertisements, I will leave.
But I´d really like to hear more examples, Laura. How do we help people buy?
One of the areas I have done a lot of work in is helping companies design promotions that attract the right prospects. I always recommended my customers create incentives that facilitate the purchase decision. For example, if you are selling an Enterprise marketing tool, provide a "free checklist to take to your IT department" to review your system requirements and marketing needs with them in language that you can both understand. Marketing and IT notoriously bump heads on implementing new marketing technologies. This incentive helps to remove some of the barriers, speaks to the marketing exec´s pain...and helps them to buy. Do you agree?
But still....you have to actually reach the marketing exec somehow to let him know about the tools you offer...