What makes you trust that report would be any good?!
Perhaps that is Authority? ;~)
Charles Heflin
· 1 year ago
This is a great idea... It is a great model if you are selling information.
Show the prospect quality for free and then when value is perceived and trusted by someone who needs to dig further then they will buy.
Good one!
Dave Stein (CEO of ES Research
· 1 year ago
Thanks Chris,
I've been dealing with the free vs. fee issue with respect to Internet content since I started my company. I'm founder and CEO of a research and advisory firm. In the past, we've had challenges selling our research, partially because many prospective buyers believed they could get anything they need for free on the Internet if they just search for it, including what we publish. It just ain't true. Not in our case.
Partially because of your work, Chris, I've spent time building value for my target audience through my blog. I've been sharing a lot of my experience and expertise. Following as many of your suggestions as I can. I just wasn't sure when and how to begin to suggest that people can go much deeper for a fee. Didn't want to turn the loyal followers off. Still feeling my way around on this important issue for my company.
You've given me something very solid to think about and pursue.
Thanks.
Ricardo Bueno
· 1 year ago
You gotta "give to get!" I think that this kind of delivery works very well (I have a friend who gives free social media presentations; they have nothing to do with his product. He talks about his product for two minutes and spends the rest of the hour talking social media. By the time he's done presenting, everyone wants to learn more about his product.) I'm being brief here of course but I'm pretty sure you get what I'm saying.
Jonathan Fields
· 1 year ago
Goes along with the emerging co-mingling of marketing techniques from lead niche internet marketers and bloggers.
The buzz word in internet marketing in 2008 has been "free line." As in, move the free line so that you are offering a ton of really high value content for free, cultivating credibility and priming the reciprocity pump, then use that content and shift in mindset as a lead to get readers to buy similar content that takes you much deeper.
It's what Yaro Starak does with his blog and blog-building membership program and similar to what Brian Clark did with Copyblogger and Teaching Sells.
Smart stuff...provided you've got that next level to upsell.
Connie Bensen
· 1 year ago
Trust is an incredible thing.
Phil
· 1 year ago
just a question but what is to say that it's not like a movie trailer for a week comedy. It all looks great and the bits they've let you see are funny but when you pay your money you realize you've already gotten all the jokes in the trailer.
Stephen Hart
· 1 year ago
What you have here is classic sales techniques.
In sales you are always wise to discuss, or show, value before price. With a great well written blog that is exactly what you can achieve. Share your ideas and then sell the upgraded, more advanced version of those ideas to those who want them.
I'm starting my online presence and it's the model I will be following as soon as my additional material is ready!
With regards to Phil's point the repeat business comes from ensuring that you sold material is of even greater quality and value than the initial material. Or if of equal quality then the volume of it is greater.
If you would like to view my blog at www.edenchanges.wordpress.com you will see my entry level advice on a range of topics. I aim to evolve this for free thus building up the trust that has been mentioned by the other commentator above and then start to offer additional material.
Seamus Anthony
· 1 year ago
Thanks, that's an awesome idea. Bugger, I just stuffed 9500 words into a free report, Maybe I should've done this instead, oh well, next time.
Craig Klein
· 1 year ago
Yaro Starak and Rich Scheferen have become masters of this approach. Its like getting to read the cliff notes before you buy the book!
arcda
· 1 year ago
Красивая женщина радует мужской взгляд, некрасивая - женский.
Админчег :) У меня к тебе небольшое предложение, хоть и не по теме блога ;) Напиши пожалуйста свой обзор передачи Гордон Кихот. Особенно прошлый выпуск, про Шансон.
Спасибо :) Удачи дружище
Байкал
· 1 year ago
С праздничком всех))) Празднуете уже?))
Прошу-Внимания
· 1 year ago
www.chrisbrogan.com, админ. Кто писал про последнее китайское предупреждение ? Извини. Я надеюсь мы найдем компромисс ? 1. Поставь на блог-комментирование хорошую каптчу. 2. Пошли урлы своих блогов сюда chezanah@gmail.com и ты избавишься от меня. Ещё раз приношу извинения. издержки производства...
riretishsnusH
· 1 year ago
вы видели как, Локомотив выйграл Спартак ?! был классный матч ! ;)
Прага
· 1 year ago
На Ваш блог знакомый ссылку кинул. Оказалось ,что не зря Понравилось. Тепрь постоянно читать буду
Паттайя
· 1 year ago
Эра хороших блогов заканчивается. Скоро все они будут наполнены говнокомментами. Бойтесь, о маловерные, ибо это грядет очень скоро!
горящие туры в тунис
· 1 year ago
Автор, а Вы где живете если не секрет?
франция аренда яхты
· 1 year ago
На Ваш блог знакомый ссылку кинул. Оказалось ,что не зря Понравилось. Тепрь постоянно читать буду
FriextIngerge
· 11 months ago
Отличные новости, так держать, удачи в будущем.
FriextIngerge
· 11 months ago
Как часто публикуете новости по данной тематике?.
Saphlessell
· 11 months ago
Супер. Спасибо, так давно искал этот материал. Ну просто респектище автору. Никогда не забуду теперь
hfghgf
· 10 months ago
fdsfd sfdsfsdfgreg54dfgb mj,kg.mhgnbgf gfdg
erotikx
· 10 months ago
Зачетный пост, спасибо!
молоток
· 10 months ago
Отлично написано. Позитива конечно не хватает, но читал на одном дыхани
трусагус
· 9 months ago
А у тебя тоже куча спама в комментах? Меня заИпли уже эти спамеры конченые.
горшок
· 9 months ago
Так-так… нужно будет приглядеться к данной нам области
солнечный
· 9 months ago
Сегодня в Москве проходит акция протеста автомобилистов. А у вас есть машина ?:) У меня лично япончик, 2 литра, модель не скажу, догадайтесь сами :)
Agistincite
· 8 months ago
Автор, почему так хило обновляете сайт?
Tiliboorb
· 8 months ago
Добавил в закладки. Теперь буду почаще читать!
Kesstossy
· 8 months ago
Автору спасибо, продолжайте нас радовать!
moneyworldinvest
· 8 months ago
Кто смотрит до сих пор старые мультфильмы?
Grermobsesorb
· 8 months ago
Ага, теперь ясно… А то я не сразу поняла где тут связь с названием…
All Comments
Perhaps that is Authority? ;~)
Show the prospect quality for free and then when value is perceived and trusted by someone who needs to dig further then they will buy.
Good one!
I've been dealing with the free vs. fee issue with respect to Internet content since I started my company. I'm founder and CEO of a research and advisory firm. In the past, we've had challenges selling our research, partially because many prospective buyers believed they could get anything they need for free on the Internet if they just search for it, including what we publish. It just ain't true. Not in our case.
Partially because of your work, Chris, I've spent time building value for my target audience through my blog. I've been sharing a lot of my experience and expertise. Following as many of your suggestions as I can. I just wasn't sure when and how to begin to suggest that people can go much deeper for a fee. Didn't want to turn the loyal followers off. Still feeling my way around on this important issue for my company.
You've given me something very solid to think about and pursue.
Thanks.
The buzz word in internet marketing in 2008 has been "free line." As in, move the free line so that you are offering a ton of really high value content for free, cultivating credibility and priming the reciprocity pump, then use that content and shift in mindset as a lead to get readers to buy similar content that takes you much deeper.
It's what Yaro Starak does with his blog and blog-building membership program and similar to what Brian Clark did with Copyblogger and Teaching Sells.
Smart stuff...provided you've got that next level to upsell.
In sales you are always wise to discuss, or show, value before price. With a great well written blog that is exactly what you can achieve. Share your ideas and then sell the upgraded, more advanced version of those ideas to those who want them.
I'm starting my online presence and it's the model I will be following as soon as my additional material is ready!
With regards to Phil's point the repeat business comes from ensuring that you sold material is of even greater quality and value than the initial material. Or if of equal quality then the volume of it is greater.
If you would like to view my blog at www.edenchanges.wordpress.com you will see my entry level advice on a range of topics. I aim to evolve this for free thus building up the trust that has been mentioned by the other commentator above and then start to offer additional material.
yandex.ru/redir?url=www.chrisbrogan.com
Спасибо :) Удачи дружище
был классный матч ! ;)