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The Old Value-Cost Conversation
This thing we call social media is a wide open space... an enormous whiteboard upon which we are all drawing in different colors, pen widths, styles, etc. We have to experiment in order to figure out how these new communication channels all work. Some experiments will succeed. Some will fail. Some will excite people and bring passionate joy. Some will anger and alienate.
We're still figuring out the "rules"... and odds are that tomorrow's "rules" will be very different from those of today. The only way to find out is to push and poke and experiment...
Rules should always be broken. If they weren't, innovation would grind to a halt and we would all be bored to tears. I've always thought it was funny that the rules we learn as kids are so applicable in social communication. Play nice in the sandbox. Share things. Don't lie or tell fibs. Don't steal. etc.
The problem is not with people making money through social media and the web. That's OK and I would bet that someday we will all be using these tools to make money and do business. We've been using older tools like email and phones to make profits for years. The problem is that, like annoying telemarketers and email spammers, there are people trying to use the tools to make money who aren't delivering any real value and aren't following basic etiquette that we learn as kids. Things of value are helpful AND can be profitable if in the right hands. That's just how business ought to work...
I fully agree with you on: "Be helpful. It’s the first step to making things better. "
Here in Germany people are just beginning to discover what social media and networking has to offer.
So it often happens that you meet people who don't know their way around so well.
For me at the beginning it was also like a giant pool with too many tools. Nobody tells you what and how you have to use it.
Although I have to say, as a provider of social network community software we at relenet social networks (http://www.relenet.com/) do have to point out that "rules of the pool" are important for communities and their members to guarantee everyones getting along. But that's logical to everyone.
So in the spirit, lets help each other get better at we do.
Cheers
Tom
Couldn't agree more. There are some purists out there who think we should tweet for tweets sake and think it shameful to make money on the blog. I say go on with your bad self. As a matter of fact, I'm probably going to switch my platform over to Thesis WP just from seeing your site. The check's in the mail!
Good grief - thank you! When I first started blogging and building online communities two years ago, I thought I had to do it for free. I followed what people said about how charging for services was evil. I felt like a rebel against the norm. Then I went broke. I have a cool online community centered on a unique niche - with zero monetization. Now, I find myself doing other work to make up for lost time. Are there ways to build income into what I do with that community? Sure. But I feel like I have to go backwards in order to do so...
"Why is it wrong for me to expect a company to pay me to deliver a social media presentation that took me 20 hours to prepare?"
http://bit.ly/4i4iQB
Blogging as a revenue generator isn't a bad thing; it just may or may not be your thing. No need to begrudge someone that digs it; and as long as the practice is disclosed, then there is no trickery.
Rules and The Rule of Law keeps us interacting in a civil environment; one of which that permits an exchange of ideas; willingness to try new things, etc. That is not to say, that excessive rules & REGs that inappropriately 'choke off'' progress shouldn't be challenged, for they should. It just means that rules can/should be used as a guide.
SO 'being helpful' cuts thru the clutter/the noise of chaos. AND frankly, could be a time saver and efficiency builder. Thanks for the perspective Chris. Makes Sense!
I'm tired of rules. You?
Valerie, thanks for your comments. I think they demonstrate a balanced perspective. Rules do have a purpose--as your safety example for the pool. They also define boundaries, helping us decide whether to "opt in" or "opt out." That's the beauty of choice. Rules also help us identify potential problems, needs or opportunities. A healthy attitude about rules, when to keep and when to break, allows us to adapt to change and growth.
The notion of stepping up and stepping in is a recognition that we're all swimmers in the pool. Thanks for this one.
See Valerie Simon's post below. I think she had some good balance to her statements. I shared my thoughts following on hers.
If someone (or an organization) is spammy or treating people poorly then there is grounds to not agree/like what they are doing. Other than that it's the wild west out here and everyone has to figure out what works for them based on their goals and objectives. Simple as that. It doesn't mean we should all become self serving. We should always be helpful, as you say, and treat people well.
Show people "the rules" by how you live the rules (if you want to call them rules).
http://twitter.com/franswaa
All of this is a moving feast, that's why your advice from an earlier post about developing big ears and using them is really key to working out what the possible rules for your bit of the pool might be.
There are some who stumble and bumble through this new social space, trying to get it right and play by what ever rules they can dig up.
It hurts to be taken to task for messing up. Especially when there is a real desire to be good in the pool.
Unfortunately there are the pool bullies who find expectorating on others, a social sport.
"Be helpful" ... kinda nails it doesn't it?
One of the things I see out there is everyone so darn TOUCHY and ready to jump on someone else for every indiscretion - real or perceived. I'm all for giving the whole system the time and space to just let it all sort out. And for everyone being generous enough to give ANYBODY room to play and discover how to make it work or not work for them.
A lot of the learning process comes naturally thru the people we interact with, from community "leaders", etc... Then again, some people really do need to read the "rules", whatever the rules might be at any given moment. Later...
I think that the people that rail against making money from social media often do it because they CAN'T make money from social media.
And I'd say that looking at what you're doing is a pretty good indicator of what the "rules of the pool" should be...
Kevin
Great post.
Suzanne
Those first into the pool have a tendency to impose rules according to their vision for, in this case, the developing medium. Not that there shouldn't be standards, but growth is achieved through pushing boundaries.
I don't believe social media to be a wading pool - with the same depth and dimensions. Think there is room for a deep end, a couple of volleyball nets and maybe even a crazy spiral slide.
To be clear, I don’t think there should be a rule that you must “become part of the conversation,” but I do think that it’s BS to teach it and then not do it.
If you want to have some fun you can use Backtype.com (just be sure you are in the “People” tab of Backtype, not the main page) to find out who comments on other people’s blogs. Just type in the name of your favorite social media expert (oh, say, maybe someone who’s written a “bestselling” book about the power of Twitter) and then compare them to Chris Brogan, Brian Clark or some other legitimate social media expert.
It’s fun, it’s educational, it’s addictive – and it might even help convince everyone to support my new social media rule – “Practice what you Freakin’ Preach.”
Note: I have no connection with Backtype.com and know you've written about them in the past, Chris, but they are very cool.
Our mother's cautioned us about this ("If everyone else was jumping off a bridge, would you just off too?") I'm not at all offended if you make money doing what you do. I feel like you aim for full disclosure and that's good enough for me.
Otherwise, what am I, the Chris Brogan police? I don't think so. I have plenty of other things to do and think about in the running of my own career.
When I see someone else doing something I don't appreciate, I don't waste energy rolling my eyes (which would seem to imply that I feel superior to them, which is absurd in and of itself). Instead, I simply make a mental note: "Don't do THAT." And get back to my own business.
I recently founded Finesse140 Ltd. & suffer a lot of this barbarians.
http://finesse140.com/
http://yairolmert.com/
http://www.facebook.com/finesse140
I understand trying to help people realize that what they are doing is annoying, but ultimately it's easy to just not follow them ("Dude, disconnect Blip from twitter, I can't have every song you listen to clog my stream.").
Blogs are another biggie as you know, but I've always thought of it as it's your house, not mine. If I don't like the rules, I'm free to leave. Nobody is going to stand in my living room berating me, why would I let them on my webspace?
Oh, and the water just got warmer where I am standing :-)
One rule: Try to make other people's lives suck a little bit less!
http://www.140char.com/2009/01/the-one-essentia...