chrisbrogan.com - Latest Comments in Remember the Root Goal

Re: Remember the Root Goal

greenwayberns — Fri, 14 May 2010 16:28:19 -0000

Thank you for sharing with us this insightful post.

Re: Remember the Root Goal

asbestos_mesothelioma — Wed, 13 Jan 2010 02:24:50 -0000

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Re: Remember the Root Goal

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Re: Remember the Root Goal

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Re: Remember the Root Goal

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Re: Remember the Root Goal

Ed Nicholson — Wed, 15 Oct 2008 22:34:52 -0000

Chris
Your point is well taken. Your route there is quite interesting.
I wonder how many people were attracted by the photo? I was. Like Nicholas, I've owned most of these pedals--still own and use many. I read your blog most every day, but this post caught my attention more than usual. I went Flickr site, joined the pedal board group, and enjoyed looking through some of their photos.
Then I came back here to comment.
If your goal is indeed conversation, you're damned good at it.

Re: Remember the Root Goal

Nicholas Chase — Wed, 15 Oct 2008 17:46:06 -0000

Chris,

Great post, I have owned most of the guitar pedals in the photo, and now use plug-ins on Pro-Tools 7 for most of my guitar recording. The illustration has merit in the context of your post.

Your point is well taken, blog posts will not make you rich, but engage your community of subscribers with a forum to dialog with you about the posts. If someone is curious enough, they will discover your business-side, and the discussion can 'continue over there'.

I am blogging on nine separate blogs because I love writing articles! I have blogged about ipods, skateboards, unicycles, guitars, dieting, weight-loss, cholesterol reduction and mesothelioma. I plan on releasing at least one post per day for the next thirty-days on HubPages.com as an experiment in 'revenue-sharing' there.

Not one of these blogs has made me a dime, that is not what they are for, even though they are monetized to the maximum.

Being perceived as an authority is what I am after. Once I have established my credentials, I may choose to market to those individuals who have an interest in that product or service.

Being authentic is my goal in the next year, even though my next 'day job' will be paying the bills.

Respectfully, Nicholas Chase 'the video guy' from BlogWorld Expo 2008

Re: Remember the Root Goal

Susan Kuhn — Wed, 15 Oct 2008 12:11:35 -0000

A good chance to think: my main goal with my blog is to write a book. So I get to put my thoughts out there, get into interesting conversations, see what interests people and what is boring. And discover what my book is about...writing to learn, as William Zinsser says. Along the way, other cool things happen. But you are right...I should tape a reminder of the "main thing" on the top edge of my laptop, and remember to do all the "offline" things that need to be done to get the book done.

Re: Remember the Root Goal

Kelly — Wed, 15 Oct 2008 09:45:28 -0000

Chris,

Mainly, yes! Begin with the end in mind. Things I never worry about: images and maintaining 15 different profiles to capture two more in-n-out readers.

Is it okay if I think my stats "deserve" to be better anyway?

Regards,

Kelly

Re: Remember the Root Goal

Max Forlani — Wed, 15 Oct 2008 09:41:32 -0000

Hi Chris,

Great thinking. One question though, after leaving those comments on 10 different blogs covering a similar topic, do you also sibsribe to these blogs or just use them to drive traffic to your site / post?

Cheers,
Max

Re: Remember the Root Goal

Susan/Unique Business Opportun — Wed, 15 Oct 2008 07:34:03 -0000

I'm so glad that I read your post. Because I am very new to the blog world, I have been reading and reading. I've read so much it makes my head swim. Getting back to the basics of why my blogs were created is very refreshing.

Re: Remember the Root Goal

Ricardo Bueno — Tue, 14 Oct 2008 23:33:22 -0000

@Michael D. Wentworth: "City Slickers!"
http://www.youtube.com/watc...

@Chris Brogan: sorry for the link dude (feel free to delete). Love that movie...

Re: Remember the Root Goal

Robert_Worstell — Tue, 14 Oct 2008 22:49:27 -0000

That's the point.

Everything else is marketing.

And is marketing all there is to anything these days?

When is a writer supposed to write, afterall...

Re: Remember the Root Goal

Siobhan Bulfin — Tue, 14 Oct 2008 21:25:29 -0000

Hey Chris
In Boston with you at the New Marketing Summit on Social Media and Interactive Marketing - learning heaps - great work.
Cheers
Siobhan Bulfin

Re: Remember the Root Goal

Ricardo Bueno — Tue, 14 Oct 2008 20:42:42 -0000

Good content...great content...is what initially attracts people. I think that what keeps them there is a sense of community that is established by the author. He/she gives back to his/her readers in some way that makes them feel welcome time and time again.

When you first set sail and start blogging, it's easy to get caught up in the stats (you know, the push for "the big time" and instant popularity or increased sales). We push out the content and then forget about "the community" aspect of it all that ties it together...that keeps it together.

People will say that it's foolish or naive of me to say that if you take care of the people...the community, the stats...will take care of themselves. But I say it with confidence and pride because I've been there...I've done it.

Re: Remember the Root Goal

John Marshall Roberts — Tue, 14 Oct 2008 19:53:15 -0000

Excellent post. Without a purpose, what's the purpose? I run into small thinking all the time--people wanting to measure and control things, but not tapped into a deeper reason for doing it. Makes a thoughtful person want to rebel against pragmatism all-together. But that's not too practical, is it?

Re: Remember the Root Goal

Keith Monaghan — Tue, 14 Oct 2008 18:42:39 -0000

Hi Chris,

Nice post.

I guess my blogging goal is different than most. The older I get the more I see that all aspects of my life--business included--are about connecting with people, building relationships, and creating shared experiences.

That may sound a little "greeting card-ish", but at a top level that's what it's all about for me.

Remembering that keeps me on track and humble. Usually ;-]

Re: Remember the Root Goal

AngelaConnor — Tue, 14 Oct 2008 16:19:00 -0000

I don't think everyone has their specific goals of why they blog. The main thing can be AWOL, MIA or even DOA. I have been thinking a lot about my main thing lately, and it continues to evolve. I read your ebook about Personal Branding and immediately thought that was my new main thing. It is now a major thing to me but not the main thing. So, do the major things drive the main thing? Maybe. What about the minor thing? Is it even relevant? I just know it feels good to write about what drives me and see that that matters to people. To write something that is helpful to me and others. Building an online reputation while doing it makes the deal a bit sweeter, but I don't think it's my main thing. I do know this. I think your main thing rocks. It makes me want to do mine better.

Re: Remember the Root Goal

Kristin Tennant — Tue, 14 Oct 2008 13:35:57 -0000

This very topic has been on my mind lately, too. I started blogging because a publisher told me to build an author's platform. Just last week I had a mini-crisis and then an epiphany, of sorts. The result was a refocusing (and a blog post, of course: http://www.halfwaytonormal..... The "main thing," for me, is that I have stories to tell——stories that seem to resonate with many people, and make them feel less alone.

Re: Remember the Root Goal

Theresa — Tue, 14 Oct 2008 12:14:19 -0000

We all have a reason for participating on SM. For me, it is the experience - just gotta see what it's all about. I have been around the web world for years but only involved in blogging and social media for a month. I find engaging directly with strangers is an odd experience - even less comfortable than when I joined match.com years ago. It is like a combination of being in high school where everyone tries to be popular and living in the mental ward where you are walking around talking to yourself. The "main thing" is to see what presents itself.

Re: Remember the Root Goal

Virginia — Tue, 14 Oct 2008 11:54:21 -0000

Defining the "main thing" often happens as part of a process which begins by defining your voice and your audience, or readership. To be able to write with the understanding of who you are writing for, as opposed to writing simply for self-expression helps us to develop and direct our conversations rather than blathering on endlessly to no purpose. I am rather new to blogging and SM, but I certainly respond as a reader and consumer to those who, like yourself, actually have something valuable to impart, have a distinct voice, and a willingness to engage in dialogue. It doesn't take me long to click away from the me-focused-on-statistics-not-content writers. However talented they may be, it just doesn't resonate or ring true. May your work and service be together and may you always do what you feel passionate about.THank you.

Re: Remember the Root Goal

Michael Manna — Tue, 14 Oct 2008 11:01:37 -0000

I always believe that if you have a passion for what you blog about, then the content will speak for itself. Concentrating on stats everyday will only drive you crazy and, like Chris said, cause loss of focus. Focus, Daniel-son!

Re: Remember the Root Goal

Cara Mia — Tue, 14 Oct 2008 10:45:15 -0000

Hi Chris, I agree staying focused on the main goal is essential. I often find myself frustrated when I try to Tweet, Twit, whatever the heck it is!
I have to ask though, you're pretty high up on the food chain here, if you're not Twittering, Digging etc., then what's your strategy, other than SEO, listing your blog and the basics?

Re: Remember the Root Goal

Craig — Tue, 14 Oct 2008 10:32:27 -0000

Everyone has their own specific goals of why they blog, comment, engage in conversation or other activities. Some may do so for casual enjoyment, some to be thought leaders, some for social media optimization. Whatever the goal, I agree Chris, you need to keep it in mind, always. Or else you will get tied up.

Craig
www.budgetpulse.com

Re: Remember the Root Goal

Nathan Hangen — Tue, 14 Oct 2008 09:51:37 -0000

I like your philosophy, but I have doubts that it is that simple. Unfortunately for many of us that are on a solo mission, we have to wear a bunch of hats.

I believe that our goal should be reflected in our work, but sometimes we have to take a detour.

Still, a thought provoking post.