Chris Brogan: Raw Goods Craftspeople and Merchants
Whitney
· 3 years ago
Is this aimed at me? It hit home for me, for sure- with new, surprising opportunities exploding, and trying to have the courage to latch on and go for it. I know that the new media space has a learning curve attached, and it takes concentrated effort to get good at it, and that creates the value add for folks in the real world. But how much is that value add worth? Do you charge hourly, or by the project? How do you judge how slick the client wants something in your pitch, versus known time constraints? Why do I feel like I'm on "Project New Media" hosted by (choose your new media star here) where we have a limited amount of time in which to perform miracles? As Heidi Klum says, it's "The opportunity of a lifetime" wrapped up with "God, don't let me blow it, this cold be huge" with "Don't let me undersell, either" because I don't want to feel like an amateur in a professional world, and I want things done well- things we can be proud of. I guess it's time to put the proverbial money where the mouth is, realize there is value add here that starts with a foot in the door and the sky is the limit, depending on what the client wants. WOW.
Jeff
· 3 years ago
This must be a post that resonates with a bunch of people because before I made it to the comments section, I was think the same thing as Whitney. Is this about me.
Way to get people thinking. Great post.
Michael Bailey
· 3 years ago
Funny, I was thinking that it was aimed at me.
I think that whoever reads it will think that it is aimed at them since it makes you think about how you are fitting what you do into how things are turning out.
Chris, you did that without caffeine?
Jon Glassett
· 3 years ago
I feel like a fake if all I have to offer is an idea. That's why I've spent what feels like a lifetime trying to figure out what it is that makes a dreamer into a doer.
chrisbrogan
· 3 years ago
So what DOES turn an idea into something done? What turns an idea into something that feeds you creatively, spiritually, and feeds the family to boot?
Jon Glassett
· 3 years ago
Well, in my experience it's been a process of forcing myself down to earth to recognize that, while ideas are great, it's important to have 1) the ability to see translate an idea into "real world" components or steps toward actualization, 2) the willingness to commit to developing those components or taking those steps (which means staying the course long after a big idea has lost it's steam, which is the hardest thing in the world for me to do) and 3) to effectively communicate your idea and your plan to others so you can get some help making it happen.
chrisbrogan
· 3 years ago
And that's definitely the delineating parts. That's how you make it all become something real.
Then, you've become the coffee roaster.
What comes next is figuring out which of your ideas will sing, make you cash, and pay for ferret swings. : )
Jon Glassett
· 3 years ago
Absolutely. That, to me, is sort of built in to step #3. When you make the pitch for outside help, that may well include some kind of business plan, marketing study or ROI-type analysis to get investors, grant money or what have you.
The process is obviously more detailed than these 3 steps, but that's how I look at it from the crow's nest.
chrisbrogan
· 3 years ago
Would you feed my crows while you're up there?
So my new thing, and I haven't found the right metaphor that isn't visual... my new thing is like model building, but the Star Wars 1977 model building. How do I take these things, crumble them together so that they work, and then put a real engine under them? The engine's the money. Start with the vision, execute against it, find the engine.
Right?
Jon Glassett
· 3 years ago
That's usually how it works, isn't it? The whole entrepreneurial thing, that is. You front (beg, borrow, steal) resources to fabricate or demo an idea or product that equals dollar signs to someone with money to invest. Then you do the real launch.
I admit to being a little confused because I'm not sure if you're questions above are rhetorical or not.
Jon Glassett
· 3 years ago
I don't know what it is with me and apostrophes lately. Man...
chrisbrogan
· 3 years ago
Well, the whole conversation is technically rhetorical.
But the overall concept is: take an idea, shape it, find a way to bring it to market.
The Star Wars 1977 metaphor is a little more wacky. It's saying: take all kinds of weird stuff from a varied bunch of sources, develop it into your product (or idea or service or art), and then fine more than one way to get money back for your effort.
Make sense?
Jon Glassett
· 3 years ago
Building in the potential for multiple product lines/revenue streams, to put it in corp-speak.
Jon Glassett
· 3 years ago
Dude, I've got sketches of Chris Brogan action figures. We need to talk. I owe you a lunch.
Jon Glassett
· 3 years ago
Okay, one last thing and then I'll stop cluttering up your comments. I wrote a continuation of/response to this conversation on my blog. Maybe it'll go somewhere.
Dan Hill
· 3 years ago
This is exactly the type of quality post that keeps me subscribed Chris. You've given me something to think about this Sunday evening.
All Comments
It hit home for me, for sure- with new, surprising opportunities exploding, and trying to have the courage to latch on and go for it.
I know that the new media space has a learning curve attached, and it takes concentrated effort to get good at it, and that creates the value add for folks in the real world. But how much is that value add worth? Do you charge hourly, or by the project? How do you judge how slick the client wants something in your pitch, versus known time constraints? Why do I feel like I'm on "Project New Media" hosted by (choose your new media star here) where we have a limited amount of time in which to perform miracles?
As Heidi Klum says, it's "The opportunity of a lifetime" wrapped up with "God, don't let me blow it, this cold be huge" with "Don't let me undersell, either" because I don't want to feel like an amateur in a professional world, and I want things done well- things we can be proud of.
I guess it's time to put the proverbial money where the mouth is, realize there is value add here that starts with a foot in the door and the sky is the limit, depending on what the client wants. WOW.
Way to get people thinking. Great post.
I think that whoever reads it will think that it is aimed at them since it makes you think about how you are fitting what you do into how things are turning out.
Chris, you did that without caffeine?
Then, you've become the coffee roaster.
What comes next is figuring out which of your ideas will sing, make you cash, and pay for ferret swings. : )
The process is obviously more detailed than these 3 steps, but that's how I look at it from the crow's nest.
So my new thing, and I haven't found the right metaphor that isn't visual... my new thing is like model building, but the Star Wars 1977 model building. How do I take these things, crumble them together so that they work, and then put a real engine under them? The engine's the money. Start with the vision, execute against it, find the engine.
Right?
I admit to being a little confused because I'm not sure if you're questions above are rhetorical or not.
But the overall concept is: take an idea, shape it, find a way to bring it to market.
The Star Wars 1977 metaphor is a little more wacky. It's saying: take all kinds of weird stuff from a varied bunch of sources, develop it into your product (or idea or service or art), and then fine more than one way to get money back for your effort.
Make sense?
You've given me something to think about this Sunday evening.
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