chrisbrogan.com - Latest Comments in Props to Eminem for Local Promotions

Re: Props to Eminem for Local Promotions

evden eve nakliyat — Tue, 25 May 2010 11:34:26 -0000

Re: Props to Eminem for Local Promotions

marguerite — Tue, 02 Jun 2009 16:04:22 -0000

I think Lilly Allen was doing it beforem she's a real Twitter user and really witty whether Eminen confessed recently he was computer illiterate. Still good though

Re: Props to Eminem for Local Promotions

Brennan — Tue, 26 May 2009 09:53:59 -0000

Good idea to get everyone involved. I bet the businesses that he placed a few tickets at also liked having swarms of people coming in all day. I would have hated to see if a group of fans all got to the place at the same time haha. Another great way to use Twitter either way.

Re: Props to Eminem for Local Promotions

Andy Chapman — Thu, 21 May 2009 23:13:09 -0000

Chris Brogan: This type of gimmick could work with Dominoes Pizza. It's a great strategy to get people to interact. All of the social media buzz tends to forget that it's all about building and leveraging relationships. Of course it doesn't hurt to much to have people buzzing about it all over the place. But you could do that same strategy for a local beer and pizza joint.

Re: Props to Eminem for Local Promotions

John Haydon — Wed, 20 May 2009 19:48:29 -0000

I like how he added pics.

Re: Props to Eminem for Local Promotions

frankdilello — Wed, 20 May 2009 19:37:46 -0000

Shaq was doing the same thing for most of the NBA season with Suns Tix. He would give a location where is was hanging out and tweet something like, "first two people to come up to me at location X get tix to tonight's game."

It's cool that Slim Shady is doing something similar.

Re: Props to Eminem for Local Promotions

Jamie Favreau — Wed, 20 May 2009 18:19:08 -0000

I have to say this was a great way to get everyone involved and if they live in the suburbs. This was a great way to bring people into the city as well. Which we need more of plus all the positive press we can have too!

Re: Props to Eminem for Local Promotions

madalyn — Wed, 20 May 2009 14:07:21 -0000

It doesn't matter who's doing it. The point is that it's smart marketing. I say hats off to Eminem and anyone else utilizing strategies like this.

Re: Props to Eminem for Local Promotions

pjfaur — Wed, 20 May 2009 10:59:58 -0000

@the_real_shaq (Shaquille O'Neal) has been doing this around Phoenix during basketball season. He tweets his location with an offer of a couple of free tickets, so fans get to meet him as well. He also posts candid twitpics from the team bus and other locations on the road.

Re: Props to Eminem for Local Promotions

williamarruda — Wed, 20 May 2009 09:21:50 -0000

Chris, I agree. What makes this great is the fat that it turns reality into virtual reality. I think the companies and people who get Web 2.0 know how to create connections between real world activities and their social networking plan. Right now, it seems that many see these as to separate routes to market. The power of social networking is in the connection to what's real.

Best.
William
www.williamarruda.com

Re: Props to Eminem for Local Promotions

Michael Calienes — Wed, 20 May 2009 08:45:17 -0000

Marshall doesn't give a f* about following people back. It ain't in his brand's nature. Marshall doesn't give a f* about using twitter "properly." It ain't in his brand's nature. If anyone "knew" Marshall, if anyone ever really listened, they shouldn't expect a follow back. All they should expect is a really intense ride. Whatever we do or don't do, whatever we feel or don't feel, he'll still be laughing all the way to the f*in bank, with a couple trailer park girls on each arm.

Re: Props to Eminem for Local Promotions

Sonny Gill — Wed, 20 May 2009 07:36:14 -0000

Well he's clearly stating that he's giving away these tickets and not all of them are handed by someone a part of his crew. If it had a cost, I'm pretty sure at least a few Twitterers would make mention of that.

Re: Props to Eminem for Local Promotions

ChrisDonaldson — Wed, 20 May 2009 06:53:03 -0000

Great post, Chris. I'm pretty sure Eminem doesn't care much what us social media 'experts' think about his use of Twitter. Its more often than not the people on the outside looking in that have the best ideas. So frickki' simple and effective.

Encore.

Chris Donaldson
pimpyourmarketing.com

Re: Props to Eminem for Local Promotions

Ramsey Mohsen — Wed, 20 May 2009 01:18:03 -0000

Actual words that came out of my mouth when read this blog post, "...damn, that's clever, I love it."

Re: Props to Eminem for Local Promotions

Ari Herzog — Wed, 20 May 2009 01:01:33 -0000

Is he? It's hard to tell. @eminem is announcing locations where his crew are stationed to give away tickets to people who throng upon them? It read to me as if the tickets have a cost. If the former, I see earlier message. If the latter, that's more like it.

Re: Props to Eminem for Local Promotions

Jeff Brown — Tue, 19 May 2009 20:54:41 -0000

I love this. I've been considering something similar at my radio station utilizing our morning talent and station vehicle, giving away tickets and the like. Good job for all involved and all who've done it before. Thanks for highlighting it Chris.

Re: Props to Eminem for Local Promotions

Mary — Tue, 19 May 2009 20:27:52 -0000

Shaq does it sometimes too, but it is usually find him at the location for free tickets, which is cool since you get to meet him and get tickets. :)

Re: Props to Eminem for Local Promotions

Sonny Gill — Tue, 19 May 2009 20:19:32 -0000

Pay for what? Isn't he giving away tickets?

Re: Props to Eminem for Local Promotions

Sonny Gill — Tue, 19 May 2009 20:10:58 -0000

Bring Twitter into the real world has been popping up more and more. Tony Hawk was the most notable with giving away free skateboards with a treasure hunt across the nation, while tweeting out hints to where he/his friends hid them.

Re: Props to Eminem for Local Promotions

Justin — Tue, 19 May 2009 18:45:27 -0000

Tony Hawk has been doing this for awhile as well: tweeting out locations where he's left skateboard gear.

Re: Props to Eminem for Local Promotions

Andy Etches — Tue, 19 May 2009 18:16:15 -0000

Lily Allen was also doing this a few weeks throughout her US tour. It's a great way to connect with fans whilst promoting the tour.

Re: Props to Eminem for Local Promotions

Ari Herzog — Tue, 19 May 2009 17:13:29 -0000

...but people still have to pay. @eminem should emulate @lennykravitz in the recession and give away tickets.

Re: Props to Eminem for Local Promotions

Mona Nomura — Tue, 19 May 2009 16:26:26 -0000

I truly don't understand why people are giving them props. Their marketing strategy was a fail. It's Eminem, the buzz should've been through the roof. John Mayer and Jennifer Aniston's break-up created more attention. :)

Re: Props to Eminem for Local Promotions

Stuart Foster — Tue, 19 May 2009 16:25:41 -0000

That is pretty cool. Kind of like a massive scavenger hunt exclusive to Twitterers. I like.

Re: Props to Eminem for Local Promotions

Jason Keath — Tue, 19 May 2009 16:22:40 -0000

@ChrisBrogan You mean, NML does not run Eminem's Twitter stream? Has he not heard your Karaoke?