chrisbrogan.com - Latest Comments in Plan Your Audience Acquisition Strategy

Re: Plan Your Audience Acquisition Strategy

Klog Goo — Tue, 09 Nov 2010 21:53:02 -0000

Well, this is my first visit to your blog! We are a group of volunteers and starting a new initiative in a community in the same niche.

Re: Plan Your Audience Acquisition Strategy

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Re: Plan Your Audience Acquisition Strategy

Niche Blogger — Sun, 14 Sep 2008 11:12:12 -0000

Thanks. I think audience acquisition strategies is one aspect where I am not the best. I really like how you have your 'subscribe to rss' link nice and prominent at the top, yet it doesn't distract from your site! I'll try to implement that on one of my niche blogs. Thanks again :)

Re: Plan Your Audience Acquisition Strategy

Jeroen de Miranda — Fri, 12 Sep 2008 13:17:31 -0000

Adding the mybloglog.com widget showing other visitors on your blog might also enhance your readership. Thanks for the great tips!

Jeroen de miranda
http://jeroendemiranda.word...

Re: Plan Your Audience Acquisition Strategy

B. Croom — Fri, 12 Sep 2008 12:27:02 -0000

I think another way to get subscribers is to be visible and active on other readers blogs. Like leaving comments & contributing to the conversation with additional viewpoints. I've seen this have an effect on the my traffic numbers. Thanks for the tips b/c it all helps.

B.Croom
http://thesocialmediaconsum...

Re: Plan Your Audience Acquisition Strategy

Mark Cahill — Fri, 12 Sep 2008 11:17:36 -0000

Thanks Chris!

Excellent suggestions which I'm going to add to my strategy plan.

The subscribe links at top of your page are really clear and make it much easier to convert casual visitors to subscribers. I'll be implementing something similar over th weekend.

Audience acquisition is an awfully interesting topic - and I think the one are we haven't covered yet is paid traffic services. I'll try to post about that next week. While not a strategy the casual blogger might use, it's an extremely viable strategy for the business blogger.

Re: Plan Your Audience Acquisition Strategy

John Carson — Fri, 12 Sep 2008 10:06:28 -0000

Hey Chris,

I write my PR company's blog, and love it. But -- I always argue with myself about whether I should write for my audience (and therefore lose my identity) or write for me (be true to myself) and trust that the posts are interesting enough for people to link to or comment on.

I have seen a steady (not meteoric) climb in unique visitors since re-launching it a few months ago, which is a good thing.

Anyway, not sure what I'm trying to say here(!) but other opinions on how to position a company blog are very useful.

Thanks!
JC.

Re: Plan Your Audience Acquisition Strategy

Craig — Fri, 12 Sep 2008 09:32:17 -0000

Thanks for the tips, our company is new to the blog scene and slowly trying to develop content and increase our readership. We will be utilizing the tips you have sent.

Craig
www.budgetpulse.com

Re: Plan Your Audience Acquisition Strategy

chrisbrogan — Fri, 12 Sep 2008 09:02:27 -0000

I always tell people that it took me several years to get 100 subscribers. After that, it picked up a bit.

Re: Plan Your Audience Acquisition Strategy

Adam Singer — Fri, 12 Sep 2008 08:03:03 -0000

Mark knows what he is doing...hey he got you to link to him Chris =)

I think the best way is NOT to focus on building your audience. I am at ~300 subscribers and I have been blogging since January. Im not interested in getting to 10,000. If people subscribe, cool, I added options in the right places - but I'd rather focus on writing and not think about amassing people.

I may be different though, in that I'm not blogging for a living, I'm just trying to create things people will dig.

That's all you need to focus on =)

Re: Plan Your Audience Acquisition Strategy

FabulousAndTechfilled.com — Fri, 12 Sep 2008 07:41:07 -0000

Street marketing brings more traffic to my blog than any other tool. For example, I teach classes to the community in which I live. During the class, I talk about my blog. After the class, I send a link to my blog to the students so they can subscribe and stay abreast of information discussed in the class.

Re: Plan Your Audience Acquisition Strategy

chrisbrogan — Fri, 12 Sep 2008 07:10:18 -0000

@Gary - to answer your question, check out my Twitter stream on any given day @chrisbrogan asks a LOT of questions. The reason is, I think they engage conversations best. So, if you're using that as part of your audience/relationship building strategy, I'd ask a question, and then throw a link. Make sense?

Re: Plan Your Audience Acquisition Strategy

Ben Young — Fri, 12 Sep 2008 05:21:01 -0000

Think the smartest idea to quickly engage readers is to polarise them to stimulate a response.

On the flipside you need to ensure barriers to engagement are low, if people have to register to place a comment...why bother? Keep it simple.

Re: Plan Your Audience Acquisition Strategy

Gary — Fri, 12 Sep 2008 04:46:29 -0000

Hi, and thanks for these interesting tips. I'm a bit of a social platform ignoramus, which is probably why I don't understand this one, "Instead of posting blog post links on social platforms, ask a question that you mirror in the blog post, and THEN the link."

Can you throw any extra light on it?

Re: Plan Your Audience Acquisition Strategy

John - Mormon Foodie — Thu, 11 Sep 2008 20:11:09 -0000

I love both sets of tips. I've learned a lot from both you already, so I don't know that I can add much. The only thing I would emphasize is "participate with your audience." I think that when we participate in social networking, we need to do it as a resource and a friend, not so much to self-promote. Yes, Twittering our posts is a must, but they'll be a lot better accepted if we've already established ourselves as the "go to guy" in that network by really trying to help, and even promote, others.

Kind of like what you did with Mark in this post. :)

Re: Plan Your Audience Acquisition Strategy

Sean Tiner — Thu, 11 Sep 2008 20:04:17 -0000

Thank you for another helpful post. I enjoyed meeting you at the Inbound Marketing Summit.

Re: Plan Your Audience Acquisition Strategy

Bob Angus — Thu, 11 Sep 2008 20:01:05 -0000

I like how the both articles focus on readership, not traffic. Two different things, but often confused by the Digg crazy crowd. I prefer to focus on converting the traffic into readership.

Having featured articles, most popular posts, and the related posts easily visible for folks who have stumbled to my blog have been the most successful design tactics for me.

Re: Plan Your Audience Acquisition Strategy

ccseed — Thu, 11 Sep 2008 19:51:18 -0000

How's a novice to catch up to your fastballs Chris. I know, just keep swinging away. Listening to your stream keeps me developing on a curve way beyond my expectations. Sincere thanks.

Re: Plan Your Audience Acquisition Strategy

Matt — Thu, 11 Sep 2008 19:50:48 -0000

Although we haven't done this, I would add holding blog carnivals to this list. In addition, I believe that a lot of work is being put into acquiring readers, but more needs to be done in retaining them. To really get the full value out of the information or advice provided to the user by the blogger, the blogger needs to make it easier for the users to take their advice with them.

Re: Plan Your Audience Acquisition Strategy

Monthiel — Thu, 11 Sep 2008 19:45:37 -0000

Both your post are so great... thanks... i got it..

Re: Plan Your Audience Acquisition Strategy

Joe Hage — Thu, 11 Sep 2008 19:44:45 -0000

I love the WordPress plug-in to show related posts at the end of each entry. I haven't had it long enough for metrics but anticipate it will lengthen visits and increase page views.

I've also found new readers through my Twitter posts. Pretty basic, still much to learn.

Re: Plan Your Audience Acquisition Strategy

Mary Trigiani — Thu, 11 Sep 2008 19:41:14 -0000

Both your post and Mark Cahill's are so helpful. When I post to my blogs, I always mention it on Twitter and describe the topic.