Chris Brogan: Plan Your Audience Acquisition Strategy
Mary Trigiani
· 1 year ago
Both your post and Mark Cahill's are so helpful. When I post to my blogs, I always mention it on Twitter and describe the topic.
JoeHageOnline.com
· 1 year ago
I love the WordPress plug-in to show related posts at the end of each entry. I haven't had it long enough for metrics but anticipate it will lengthen visits and increase page views.
I've also found new readers through my Twitter posts. Pretty basic, still much to learn.
Monthiel
· 1 year ago
Both your post are so great... thanks... i got it..
Matt
· 1 year ago
Although we haven't done this, I would add holding blog carnivals to this list. In addition, I believe that a lot of work is being put into acquiring readers, but more needs to be done in retaining them. To really get the full value out of the information or advice provided to the user by the blogger, the blogger needs to make it easier for the users to take their advice with them.
Richard Reeve
· 1 year ago
How's a novice to catch up to your fastballs Chris. I know, just keep swinging away. Listening to your stream keeps me developing on a curve way beyond my expectations. Sincere thanks.
Bob Angus
· 1 year ago
I like how the both articles focus on readership, not traffic. Two different things, but often confused by the Digg crazy crowd. I prefer to focus on converting the traffic into readership.
Having featured articles, most popular posts, and the related posts easily visible for folks who have stumbled to my blog have been the most successful design tactics for me.
Sean Tiner
· 1 year ago
Thank you for another helpful post. I enjoyed meeting you at the Inbound Marketing Summit.
John - Mormon Foodie
· 1 year ago
I love both sets of tips. I've learned a lot from both you already, so I don't know that I can add much. The only thing I would emphasize is "participate with your audience." I think that when we participate in social networking, we need to do it as a resource and a friend, not so much to self-promote. Yes, Twittering our posts is a must, but they'll be a lot better accepted if we've already established ourselves as the "go to guy" in that network by really trying to help, and even promote, others.
Kind of like what you did with Mark in this post. :)
Gary
· 1 year ago
Hi, and thanks for these interesting tips. I'm a bit of a social platform ignoramus, which is probably why I don't understand this one, "Instead of posting blog post links on social platforms, ask a question that you mirror in the blog post, and THEN the link."
Can you throw any extra light on it?
Ben Young
· 1 year ago
Think the smartest idea to quickly engage readers is to polarise them to stimulate a response.
On the flipside you need to ensure barriers to engagement are low, if people have to register to place a comment...why bother? Keep it simple.
chrisbrogan
· 1 year ago
@Gary - to answer your question, check out my Twitter stream on any given day @chrisbrogan asks a LOT of questions. The reason is, I think they engage conversations best. So, if you're using that as part of your audience/relationship building strategy, I'd ask a question, and then throw a link. Make sense?
FabulousAndTechfilled.com
· 1 year ago
Street marketing brings more traffic to my blog than any other tool. For example, I teach classes to the community in which I live. During the class, I talk about my blog. After the class, I send a link to my blog to the students so they can subscribe and stay abreast of information discussed in the class.
Adam Singer
· 1 year ago
Mark knows what he is doing...hey he got you to link to him Chris =)
I think the best way is NOT to focus on building your audience. I am at ~300 subscribers and I have been blogging since January. Im not interested in getting to 10,000. If people subscribe, cool, I added options in the right places - but I'd rather focus on writing and not think about amassing people.
I may be different though, in that I'm not blogging for a living, I'm just trying to create things people will dig.
That's all you need to focus on =)
chrisbrogan
· 1 year ago
I always tell people that it took me several years to get 100 subscribers. After that, it picked up a bit.
Craig
· 1 year ago
Thanks for the tips, our company is new to the blog scene and slowly trying to develop content and increase our readership. We will be utilizing the tips you have sent.
I write my PR company's blog, and love it. But -- I always argue with myself about whether I should write for my audience (and therefore lose my identity) or write for me (be true to myself) and trust that the posts are interesting enough for people to link to or comment on.
I have seen a steady (not meteoric) climb in unique visitors since re-launching it a few months ago, which is a good thing.
Anyway, not sure what I'm trying to say here(!) but other opinions on how to position a company blog are very useful.
Thanks! JC.
Mark Cahill
· 1 year ago
Thanks Chris!
Excellent suggestions which I'm going to add to my strategy plan.
The subscribe links at top of your page are really clear and make it much easier to convert casual visitors to subscribers. I'll be implementing something similar over th weekend.
Audience acquisition is an awfully interesting topic - and I think the one are we haven't covered yet is paid traffic services. I'll try to post about that next week. While not a strategy the casual blogger might use, it's an extremely viable strategy for the business blogger.
B. Croom
· 1 year ago
I think another way to get subscribers is to be visible and active on other readers blogs. Like leaving comments & contributing to the conversation with additional viewpoints. I've seen this have an effect on the my traffic numbers. Thanks for the tips b/c it all helps.
Thanks. I think audience acquisition strategies is one aspect where I am not the best. I really like how you have your 'subscribe to rss' link nice and prominent at the top, yet it doesn't distract from your site! I'll try to implement that on one of my niche blogs. Thanks again :)
All Comments
I've also found new readers through my Twitter posts. Pretty basic, still much to learn.
Having featured articles, most popular posts, and the related posts easily visible for folks who have stumbled to my blog have been the most successful design tactics for me.
Kind of like what you did with Mark in this post. :)
Can you throw any extra light on it?
On the flipside you need to ensure barriers to engagement are low, if people have to register to place a comment...why bother? Keep it simple.
I think the best way is NOT to focus on building your audience. I am at ~300 subscribers and I have been blogging since January. Im not interested in getting to 10,000. If people subscribe, cool, I added options in the right places - but I'd rather focus on writing and not think about amassing people.
I may be different though, in that I'm not blogging for a living, I'm just trying to create things people will dig.
That's all you need to focus on =)
Craig
www.budgetpulse.com
I write my PR company's blog, and love it. But -- I always argue with myself about whether I should write for my audience (and therefore lose my identity) or write for me (be true to myself) and trust that the posts are interesting enough for people to link to or comment on.
I have seen a steady (not meteoric) climb in unique visitors since re-launching it a few months ago, which is a good thing.
Anyway, not sure what I'm trying to say here(!) but other opinions on how to position a company blog are very useful.
Thanks!
JC.
Excellent suggestions which I'm going to add to my strategy plan.
The subscribe links at top of your page are really clear and make it much easier to convert casual visitors to subscribers. I'll be implementing something similar over th weekend.
Audience acquisition is an awfully interesting topic - and I think the one are we haven't covered yet is paid traffic services. I'll try to post about that next week. While not a strategy the casual blogger might use, it's an extremely viable strategy for the business blogger.
B.Croom
http://thesocialmediaconsumer.blogspot.com
Jeroen de miranda
http://jeroendemiranda.wordpress.com