chrisbrogan.com - Latest Comments in Pirate Moves- Equip Your Ship

Re: Pirate Moves- Equip Your Ship

five fingers — Wed, 28 Jul 2010 23:55:26 -0000

Re: Pirate Moves- Equip Your Ship

Nathan Hangen — Sat, 04 Apr 2009 05:54:22 -0000

The problem with reading your blog Chris, is that I want to reblog everything. Great post as usual.

Thanks for the action steps, this is great for someone like me, looking for more than fluff and motivational posts.

My only problem is that you don't use your list enough! At least not the one that I'm on.

Re: Pirate Moves- Equip Your Ship

Michelle Damico — Thu, 02 Apr 2009 20:06:25 -0000

Chris, what a common sense approach to tackling a problem. I am so impressed by the way you think and put together a strategy in a concrete way that everyone can relate to. Thank you so much for this post. So often we're daunted by the project in front of us, but yours is another example of breaking it down into simple steps, and than breaking the steps down into themes. I think the hard part is listening to yourself and your instincts to see what you've missed. Also, to slow down before calling your plans complete.
Oh, btw, I had feared you were going to add guns to the supplies for the pirates who might hijack the ship. Glad it didn't turn out that way!

Re: Pirate Moves- Equip Your Ship

Matt Tillotson — Wed, 01 Apr 2009 21:29:32 -0000

Haven't read "Grow Bigger Ears" yet. But I will!

Re: Pirate Moves- Equip Your Ship

Chuck Frey — Wed, 01 Apr 2009 11:34:04 -0000

Mind mapping software is definitely a valuable tool for this process, as you do a "brain dump" of tactics, then take a step back to identify the common themes and overall strategic areas upon which you need to focus - and then assign those tactical items to appropriate top-level topics. It's great for this kind of back-and-forth, iterative planning!

Re: Pirate Moves- Equip Your Ship

takeyou — Tue, 31 Mar 2009 17:55:06 -0000

very good organized events , the best post i read in my day

Re: Pirate Moves- Equip Your Ship

Randall Beard — Tue, 31 Mar 2009 14:58:21 -0000

Building on the earlier comments about a listening strategy. Listening should begin even before the event. Perhaps the most important question beyond establishing a clear goal is the most basic: what do our customers want ? This applies to events as with anything else in Marketing. My experience is that Marketers constantly try to think up interesting topics and content for events when they would be far better off really understanding what their customers want. Delivering highly relevant content to your customers via events increases your credibility and engagement and significantly increases the liklihood you'll achieve your goals.

Re: Pirate Moves- Equip Your Ship

Vandy — Tue, 31 Mar 2009 11:48:27 -0000

What perfect timing! I've just been wondering how to cope with launching three new services in about as many weeks. We already use our blog and Twitter to let the world know about our services. This framework has given me a far better method of structuring what we do.

It strikes me that a mind-mapping approach to this thinking could enhance the visual element of it and enable some connections to be easily mapped out.

Thanks Chris

Re: Pirate Moves- Equip Your Ship

myinternetbusiness — Tue, 31 Mar 2009 10:58:22 -0000

Very good post. made very good reading

Re: Pirate Moves- Equip Your Ship

Jayson Flint — Tue, 31 Mar 2009 10:31:34 -0000

Chris visualization is a very important part of planning overall, while I'm not an expert I know that taking what you have blogged here and apply it to my business is key for successful planning.

Oh btw I would have definately left the oil for lamps and candles behind. lol

Re: Pirate Moves- Equip Your Ship

Advertising Detroit — Tue, 31 Mar 2009 08:55:24 -0000

Great post - and as always great reading. However I think one thing you forgot was proper follow-up for any communication, attendance or purchase for any event. You always (in my experience) want the person who courted you to feel accepted and appreciated.

Re: Pirate Moves- Equip Your Ship

Joseph Fiore — Tue, 31 Mar 2009 08:30:08 -0000

Great insights Chris - thanks for sharing!

With regard to the first Matt's comments on lisening, I would like to recommend our RepuTrack™ service for businesses requiring listening/monitoring tools to track feedback and opinion on all campaigning, or even as part of an overall strategy to guage online audience intelligence and the perception value of their brand (s) and reputation.

Joseph
@RepuTrack

Re: Pirate Moves- Equip Your Ship

Scott Gould — Tue, 31 Mar 2009 08:21:23 -0000

I've only flicked through this as I'm off to meeting, so I'll read it in more depth later, but I just want to thank you Chris for the way you write these practical lists.

My very linear thinking appreciates it!

Re: Pirate Moves- Equip Your Ship

chrisbrogan — Tue, 31 Mar 2009 08:09:33 -0000

@Matts - okay, the next post will be about listening, then. You already read Grow Bigger Ears, right?

Re: Pirate Moves- Equip Your Ship

Matt Fagioli — Tue, 31 Mar 2009 08:04:41 -0000

I'm right with "the other Matt (Tollotson)" above.
We just finished an event and built a substantial following for it.

Now we're focused on really listening and proactively seeking solid feedback to find out how to do it better next year.
Seth Godin just wrote a post about increasing revenue from existing customers vs. trying to find new ones.

So, maybe there is another step in the process after you execute and that's listen/engage/improve.

Re: Pirate Moves- Equip Your Ship

Matt Tillotson — Tue, 31 Mar 2009 06:38:58 -0000

Excellent as usual. How about a strategy for listening? Gathering feedback from your efforts and making adjustments to your outbound communication strategy, tactics and event positioning as necessary?