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The Old Value-Cost Conversation
http://whatwg.org/specs/web-apps/current-work/#...
There's a significant business model opportunity here. A search engine company could offer to sell "pings" to interested parties. An author might want to buy pings. So might a book publisher. Or a book retailer.
Like Adsense, you could have all kinds of options: Quotas: an author could buy a max of $1 of pings a day. Geolocation: a brick-and-mortar book retailer could buy pings coming from people within a ten mile radius. Pay-for-Placement: a consumer (who places the search to begin with) could specify "Allow up to N parties to contact me". If there are 10 parties interested in that search and the consumer only allows 3 parties to contact them, then only the top bidders get to make the ping.
This feels like a billion-dollar business for a company with the right resources to make it happen. Perhaps one whose name starts with G...