chrisbrogan.com - Latest Comments in Noise Reduction

Re: Noise Reduction

youtube downloader — Wed, 08 Dec 2010 05:05:12 -0000

What if you built the town’s community events calendar and blog? Further, what if you became the place to go for people to see pictures and video of the latest houses on the market.

Re: Noise Reduction

evden eve nakliyat — Wed, 26 May 2010 01:36:38 -0000

bende seni

Re: Noise Reduction

evden eve nakliyat — Wed, 26 May 2010 01:35:52 -0000

galiba iyi www.osmanoglunakliyat.com.tr

Re: Noise Reduction

evden eve nakliyat — Tue, 25 May 2010 12:11:57 -0000

www.osmanoğlunakliyat.com.tr

Re: Noise Reduction

evden eve nakliyat — Tue, 25 May 2010 12:07:59 -0000

www.osmanoğlunakliyat.com.tr

Re: Noise Reduction

chrisbrogan — Tue, 02 Sep 2008 14:15:37 -0000

@Charles- I hadn't seen your comment until now. Thanks for the kind words. I most certainly worked at delivering a value. I'm glad that it came off that way to you.

I have more to come. There's lots more projects underway over the next few weeks, and I've got a few other ideas that matter to me that I'll roll out before the end of the year.

Re: Noise Reduction

Rob — Tue, 02 Sep 2008 00:21:23 -0000

I agree that personality is important to get you noticed and build relationships with potential customers, but in a business sense, that will not mean anything if it is not backed up by substance.

If you make people laugh for instance and they like your style but then you fail to meet any of their actual business requirements or expectations, like meeting deadlines etc. those people may like you as a person, but they won't do business with you.

Re: Noise Reduction

Tim Jahn — Tue, 02 Sep 2008 00:14:19 -0000

I think personality is one of the most important factors. People need to know your company is composed of humans with families, friends, and lives similar to yours. When you take everything else away, we're all people.

Re: Noise Reduction

Rob — Mon, 01 Sep 2008 23:40:14 -0000

As with any business, being good at what you do or having a good product is not enough.

Like it has been mentioned in above comments in one way or another, you have to find a unique way of presenting your business. What a business is really doing is providing enough value to somebody for them to justify the money they hand over to you.

In other words you have to provide at least the same money's worth of value as the price you are asking. If you can present your product or service in a way that explains exactly what it will bring to your potential clients' lives (for the better of course) and if that is a true claim then you will attract the clients that do not need to be 'sold' to.
The way to stand out therefore is to determine your ideal customers and market yourself based on your unique selling proposition, which is tailored to those ideal customers, rather than trying to appeal to everyone.

Yes it's obvious, but many new businesses forget to do it!

Well that's one way anyway.

Re: Noise Reduction

Charles Heflin — Mon, 01 Sep 2008 22:26:10 -0000

This is the single biggest question that I get from individuals and companies looking to enter the social space.

What can I do to get noticed among the crowd?

Social media effort can easily be wasted unless you are setting yourself apart from the normal tone of the market. If you sound like a hundred other people and deliver all the same information then you will never rise up and be noticed and you will spin off a bunch of content, spend a bunch of time and get nowhere... Social media = waste of time.

Your social media engagement and content strategy should be planned well in advance. Chris gives us a good example of doing this... He set out to write 100 useful blog posts on social media and did it exceedingly well.

We have been watching how he rose to fame in this space, he literally jumped off the page going from unheard of to an industry leader inside of a few months. I never knew of Chris until the crowd started mentioning him in the past 3 months... Planned content based on community needs.

We have logged all the networks that Chris participated in and how he engaged them... Chris Brogan and this blog can and should be back engineered as a case study in a successful "content driven" approach to social media success.

Great post Chris! ... You have proven yourself to be a valuable asset to this industry ... keep 'em coming.

Charles Heflin

Re: Noise Reduction

Kathy Sierra — Mon, 01 Sep 2008 14:18:26 -0000

I really like this post, Chris--and cheers to you for inspiring the great comments. I'll second Liz on seeking a 'playing field' not already full of competitors, Mark Nagurski on being 'the trusted source' and Aronodo on the importance of doing what you love/loving what you do...

And I'll add one small point -- you mention the importance of standing out (I agree, very important)-- and the best, most sustainable way to make that happen is to shift your focus from how *you* can stand out and instead work on helping your *users* (readers, participants, etc.) stand out.

Thanks for this and all your other posts! You're a great example--so much of your work is devoted to helping *us* stand out, and, well, you've managed to rise well above the noise : )

Re: Noise Reduction

David Brazeal — Mon, 01 Sep 2008 12:31:23 -0000

Great advice, Chris. The trouble, of course, is that it's a boatload of work to do this kind of thing. And you might go at it for a really long time before you see any payoff in terms of attention.

On top of that, you've got to actually have something interesting to offer. Most people do have that, but they often don't realize it, because they think of those interesting things as a mundane part of their jobs.

Re: Noise Reduction

Ultimate Blogging Experiment — Mon, 01 Sep 2008 11:33:59 -0000

I do believe one of the hardest things is standing out. It is very difficult to be different than any other people out there that already have become successful. We all do seem to find that one thing that makes us different than everyone else and hope that people like it. Great article.

Re: Noise Reduction

Mark Nagurski — Mon, 01 Sep 2008 10:50:12 -0000

"Further, what if you became the place to go for people to see pictures and video of the latest houses on the market."

I think these kinds of ideas fit neatly with some of your previous posts on content marketing. Being 'the place to go' for trusted, interesting and relevant content cuts through a lot of promotional noise.

Re: Noise Reduction

Aronado — Mon, 01 Sep 2008 10:15:08 -0000

Nice post Chris...

Standing Out:
Many Real Estate people are adopting a social media/social networking strategy. Of course, there are those who do it just because they are told to and really aren't interested and conversely, there are the few who actually *enjoy* connecting with people in the digital realm. This to me makes all the difference in the world, if your gonna do it, do it in a way that you enjoy.

Personality:
Well, totally agree with doing *your* thing but, I don't think it is necessary to get there first. Again, IMHO, if more people would truly focus on doing the things they love, they would be much more successful at it. Everyone *KNOWS* this but few practice it. Instead most people do what they think will get them attention and more money etc.

So, my point, (cliche) Do what you love, and love what you do.

cheers
Aronado

Re: Noise Reduction

thom singer — Mon, 01 Sep 2008 10:12:49 -0000

Standing out is more important now than ever before. Competition in all industries is not getting lighter....but more intense. Thus everyone needs to find a way to rise above.

Blogging is one way. But there are many many things one can do. In the end, people do business with those they know, like and trust. If you are the best kept secret in your business... you are leaving money behind.

Nobody can build your personal brand for you. It is done via the actions that you take everyday in everything that you do.

You are a great example of this... as you have established yourself as someone worth reading, following and listening to.

Re: Noise Reduction

ccseed — Mon, 01 Sep 2008 10:12:10 -0000

Looking forward to digging further into this one next week in Waltham.

Re: Noise Reduction

Dane Morgan — Mon, 01 Sep 2008 10:10:16 -0000

I ignored social media for a loooooong time while my betters were telling me I really needed to get into this. As a blogger, I was doing fine with content, ping, listings and comments on other blogs. But on the web if you aren't moving forward, you are moving backward, and I feel it now.

I'm moving toward social media, but approaching it cautiously as I've seen folks burn them selves with it.

I'm also looking beyond the social web to the semantic web, because I don't want to catch the tail of the next wave.

Re: Noise Reduction

Liz — Mon, 01 Sep 2008 10:09:09 -0000

I find it easier to find another playing field than try to compete against people with more resources than I could ever have at my disposal. Luckily, in my world, that's not too difficult to do.

Sure, there's the chance you might win going head-to-head with the big ones. But do you really want to lose your head, money, time, friends, family or dignity in the pursuit of being David over Goliath? Better to choose to be an original in a niche you invent yourself than a Z-list player on a well-worn playing field.

How's that for a jumble of mixed metaphors? Sports, Bible, Hollywood, you can find rules of engagement in all of these worlds.

Re: Noise Reduction

Scott Bradley — Mon, 01 Sep 2008 10:08:46 -0000

Interesting post Chris.

Like you, I think it is important to have your own unique personality and voice that stays consistent over time as you look to be "above the noise."

Adding to this, I also think it is important that as a business or personal brand that you know who you intend to speak to...or in other terms your target market...and stay consistent in the communication to them over time.

I think where people make the mistake is that they think they need to be all things to all people...and by trying to do that they miss the mark completely and just join all of the other people making the noise you are talking about.

Re: Noise Reduction

Rick Julian — Mon, 01 Sep 2008 10:08:42 -0000

There is a science to "standing out" that can increase the efficacy of your marketing efforts.

The simplest way to apply it is to be distinctive: to assess your competitors and do something they aren't. I recently completed a film which reveals the neuroscience that explains the power of distinctiveness and how you can apply it to your brand.

"How to Kill Your Brand"
http://quo-vadis.tv/how_to_...

Hope you find the information valuable.

You can't stand out by blending in.

Re: Noise Reduction

Dr. Rus Jeffrey — Mon, 01 Sep 2008 10:06:14 -0000

Hey Chris;

Great thoughts about standing out and getting noticed in the noise. One thing I've noticed is many people are looking for the so-called "overnight success." Of course there's no such thing as an overnight success. It takes persistence and a stick to it attitude to finally get noticed.

As always, I find your posts thought provoking!

All the best!
Dr. Rus

Re: Noise Reduction

stevehopkins — Mon, 01 Sep 2008 10:05:44 -0000

Love the idea of this. I think the social media is begining to really provide opportunities for small, community based businesses to make a good fist of creating a community around their brand, or for most small companies (that already have a committed bunch of customers), helping to energise their market even more.

My take, 'getting it' can certainly leverage an existing grassroots user group into a large market for the organisation to speak to. I love this gapingvoid post, on creating a micro-brand blog that creates a competitive advantage.

http://www.gapingvoid.com/M...

Re: Noise Reduction

ChangeForge | Ken Stewart — Mon, 01 Sep 2008 10:03:00 -0000

Chris, you make very good points. As I my full time job is not blogging, I have shed the artificial need to stand out - an now focus on standing up...

That is I write passionately about what I love, listen to a lot of input, such as this, and try to innovate in small sustainable ways.

I could not hope to compete with the "bullhorn of Scoble" as Seidman puts it - so I don't try. He has established his place through blood, sweat, and a lot yelling about things he is passionate about... just like each one of your examples.

So my vote is simply for impacting the world in small and meaningful ways like buying paying for a cup of coffee for the guy behind you inline - in the small hope they will pay it forward to someone else.

Instigator of Betterment,
Ken

Re: Noise Reduction

Jason Egan — Mon, 01 Sep 2008 10:01:18 -0000

The problem is that it seems to be taking companies as long to understand and effectively use social media as it has taken many companies to realize that the Web is a completely different marketing channel than TV, print and radio. I'd say that for a long time, we'll be seeing people/companies posting stale videos, images and content in the social media space just like they do on the Web elsewhere.