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Oh, and terribly sorry to hear about your untimely demise. :)
MO 1.0 is 'Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts!' by Jon Spoelstra. I think this tops Jon's examples.
Once I received a foam squishy banana in a small box. There was not return address on the box. Just the banana inside, nothing else. I put the banana above my computer. I liked it.
About one week later I received a phone call from a company I'd never heard of before. I get a little testy and challenged the lady on the phone. "Why are you calling me?"
She said, "I am the person who sent you the yellow banana!"
I did not end up buying her product but she was able to give me a 10 minute pitch for her expensive service and I had good vibes about her company's name...
Cool graphics on the site & sound effects on that shark site.
FYI, Here's the team behind the jars. http://bit.ly/8YDB7
But now, thanks to you, I know.