DISQUS

Phil Baumann · 1 year ago

Thanks for these links that you've been provided.

For those of us who have been playfully understanding these tools, it's easy to forget about the later adopters. It's easy for us to just tell companies to start adopting.

But I think some in the Social Media Strategy business forget that they have a responsibility to demonstrate the benefits and costs of these tools. Business owners, especially executives of very large corporations, need clear descriptions of what's in it for their going concerns. Too often we forget their perspective. These aren't idiots, and often the SM industry seems to treat their prospective clients as if they are.

I'm glad ChrisBrogan.com doesn't take that approach. These links are important: they give concrete examples of how the specific values these tools offer clients.

I'm in the health care business. I can tell you getting this industry to appropriately adopt these tools is perhaps the greatest challenge of all industries.

The links and post you provide here will be very useful in my mission to evangelize the right way to executives. They're smart people; they just need the right kind of information.

Keep the links and posts coming.

When are you coming out with your ebook series? Or are you saving it for your upcoming book?

Thanks!

David Weiner, PR Newswire · 1 year ago

Chris,

Thanks for putting all of these together. This is a must Digg/Bookmark!

DW

Tiffany Monhollon · 1 year ago

The question posed by #1 is interesting. And I think the answer depends on how you can position the value to your employer based on your role. To me, the knowledge I gain thorugh the relationships I've build in social networks is critical to continually becoming a better professional. And since my company values professional development, that's a bonus.

So what can I do with that? Amazing things for my company, too, if they let me.

Then the question becomes, how do you sell that value within a corporate setting.

Online strategist John Lawlor · 1 year ago

Chris - do you ever sleep? Thanks for another insightful post. I might have to knock off a few clients so that I have the time to read and digest your material. :}

Cheers,

J:L

Brendan Cosgrove · 1 year ago

It's interesting for me, focused in the SMB technology arena, to see that the way a medium to large corporation would be able to leverage the community of it's own employees versus the way a small or very small business would leverage social media to deliver bottom line business value.

SMB's live and die by their relationships to their customers. Medium to large companies can leverage the value of their employee network for some strategic value even before extending it to their outside relationships.

I still struggle with the ownership of the individual's network and it's intrinsic value, and whether or not the company owns a part of that. (Kind of like you don't even own a doodle on a post-it note if you're an animator at Disney. If you draw it while you're on their payroll, it's theirs.)

Rob Storey · 1 year ago

I am a newbie to social networking. A local creative agency turned me on to chrisbrogan.com a few weeks ago to come up to speed and get some ideas. Yes, this might sound like I just discovered fire, but better late than never. I am working on a project with a friend who is an accountant, but has a great writing style and witty insight. We are in the process of marrying social media concepts with traditional high value, high dollar accounting information. Is it possible to blog about accounting topics (specificall about restaurants/hospitality) without giving away the farm?