chrisbrogan.com - Latest Comments in More About the New Pepsi Logo

Re: More About the New Pepsi Logo

Raramesis71 — Tue, 27 Dec 2011 00:00:01 -0000

Pepsi had to change there logo due to an on going law suit in which the logo resembled the old Studebaker logo. Found this out after visiting the Studebaker museum.

Re: More About the New Pepsi Logo

Ein on Shrooms — Fri, 09 Dec 2011 08:09:57 -0000

crappy logo

Re: More About the New Pepsi Logo

jamesmalheiro — Sat, 28 Nov 2009 21:46:57 -0000

The new logo is awful, it makes me very angry that such a good product isn't contained in a much more attractive can or bottle.I only drink pepsi in moderation say once or twice a week.I admire it's past work support for blacks etc, and it's high profile, but the new logo is a major turn off for me!!!!

Re: More About the New Pepsi Logo

YourLogoMatters — Tue, 10 Feb 2009 02:20:36 -0000

I personally don’t like it.

Before & After magazine has an interesting take on this topic: http://www.mcwade.com/Desig...

Re: More About the New Pepsi Logo

Matt W — Thu, 29 Jan 2009 15:58:23 -0000

The Pepsi logo/trademark should never have been changed. People looked at it and thought thirst quenching soda. Now I look at it and think..... sailing...? on salt water.... nope NOT thirsty! But the dark blue wrapper looks dope.

Re: More About the New Pepsi Logo

Melissa — Wed, 14 Jan 2009 20:37:48 -0000

I dont love it or hate it. Its modern and simple, i think. And i dont really care much for the logo, as long as it tastes as good as it does im ok with it. :)

Re: More About the New Pepsi Logo

Anthony Richardson — Thu, 06 Nov 2008 11:02:39 -0000

I think it looks like the girl scouts of america logo ...

Re: More About the New Pepsi Logo

J Newhouse — Wed, 05 Nov 2008 01:20:08 -0000

A friend once said that the at&t logo looks like the Death Star (this was right when the wiretapping story was big in the news).

I think the Pepsi re-brand works because it makes the logo look more iconic, but I agree with the above, it seems that Pepsi is always one step behind Coke....

Re: More About the New Pepsi Logo

Lucretia Pruitt — Mon, 03 Nov 2008 23:27:36 -0000

Why is it disturbing to me that you write all of these amazing posts about social media, and you get 8 zillion comments on the one post about the Pepsi can?

Seriously... does the logo change the taste? No? Okay. Cool. Still buying Coca-cola then. :)

Re: More About the New Pepsi Logo

James Clark — Mon, 03 Nov 2008 15:03:52 -0000

Looks very similar to Obama's campaign logo. Just saying...

Re: More About the New Pepsi Logo

Kara — Mon, 03 Nov 2008 13:26:47 -0000

I agree in the evolution of the logo to keep up to date, but am sometimes amazed at how much a company spends in order to change something that may not be broken. Cokes logo has never changed, and although dated, is synonymous with the brand. I even bought a t-shirt while abroad that said Coca Cola in a different language because the image was so translatable.

Two trends I don't understand in current branding, lower case letters and merging two words together. These seem like fade choices that are not going to last.

Re: More About the New Pepsi Logo

bethharte — Mon, 03 Nov 2008 09:34:59 -0000

Chris, great point. Companies like Pepsi are always re-designing packaging, there's nothing new or exciting there. The "Madonna" effect (@David Armano's example).

For the same effect, Pepsi could have plopped the cans on the shelf and sent a direct mail piece with a coupon to customers and given them a website to provide feedback on the design (albeit one that allows for comments back, thus making it a two-way conversation). They would have been much more successful getting their loyal customers to respond and provide feedback.

Re: More About the New Pepsi Logo

Matt — Mon, 03 Nov 2008 09:22:10 -0000

super 8 motels also recently(?) updated their logo.

it is fun to look at brands that need logo tweaks. i was at a college football game over the weekend and i couldn't help but notice how the school (northwest missouri state) had modernized everything about its brand but the logo.

of course, the cost for a school to change colors or change a logo is pretty high, and fairly prohibitive for Div. II schools like northwest.

Re: More About the New Pepsi Logo

Peter O'Connell — Mon, 03 Nov 2008 08:59:13 -0000

You did exactly what they wanted you to do.

Re: More About the New Pepsi Logo

Mayra Ruiz-McPherson — Mon, 03 Nov 2008 04:36:22 -0000

Chris, thank you for the post. As I read the comments here, I find it fascinating that brand with the biggest impact in opinion, it seems, out of the three brands you mentioned (Jiffy Lube, Pepsi and AT&T) seems to be the Pepsi one. The Pepsi brand change has caused *such* a response ?!! I just blogged about the Pepsi brand change a few days ago myself because the comments about it on another blog were *extremely* negative and far, far less politically correct than the good, constructive comments shared here. Not sure what it is about the Pepsi brand that has folks so fired up ?!?

Re: More About the New Pepsi Logo

Gareth Coxon - Dot Design — Mon, 03 Nov 2008 04:20:58 -0000

I bet because of the 'fanfare' Pepsi have shifted an increased amount of cans off shops shelves recently.

Is the new rebrand because Coka Cola have just rebranded though? Pepsi always seem to be one step behind.

Re: More About the New Pepsi Logo

Scott Lansing — Mon, 03 Nov 2008 00:41:30 -0000

In response to Frank Reed, I'm also prefer Coke to Pepsi (am actually a snob when it comes to this) but I find it hard not to notice a huge brand changing its logo. And as far as rebranding politics, I think -- despite my political views -- Obama is a great example of a new form of politics, simply by how he's refused to accept money from lobbyists and has a huge youth following; basically like a company terminating unfair trade agreements and refocusing target markets.

I do find it difficult to remember Pepsi's last string of commercials, though.

Re: More About the New Pepsi Logo

Dan — Sun, 02 Nov 2008 23:52:14 -0000

thanks chris... the link to the logos past/present was crazy! After viewing the progression of logos throughout the years, you are dead on... It is about being current and that the brand fits the time. As for the Pepsi logo, I dont think much of it, I think they could have achieved what they were looking for without changing the shape of the original logo stripes/interior...

Re: More About the New Pepsi Logo

John Biesnecker — Sun, 02 Nov 2008 22:13:53 -0000

I like the new logo (though it hasn't rolled out in Shanghai yet). It says "eh, it's cool, you know who I am, let's not be all pretentious, hey?" I don't like my soda with pretension. ;)

Re: More About the New Pepsi Logo

kat brogan — Sun, 02 Nov 2008 22:13:44 -0000

i think a lot of folks think the design change is aimed at them
i don't think it is
it's aimed at those who haven't chosen yet
the kids who can't read
but get drawn to shiny bright swirls
think they want to know what a bunch of old people care about?
they already have you
they want the new crew

Re: More About the New Pepsi Logo

FRWFNC — Sun, 02 Nov 2008 21:14:44 -0000

Since I am a Coke only person I wouldn't have noticed the difference. Put a different way the new logo for Pepsi has no effect on me at all. Other than seeing it here I wouldn't have even noticed. In fact, Pepsi has done very little advertising in recent months / years while Coke still runs its ridiculous variety of ads that confuse whatever message they try to get across anyway. Well, really, what does it matter anyway because we are just talking about drinks here. How about someone rebrand "politics". Now that would be a real achievement!

Re: More About the New Pepsi Logo

Becky — Sun, 02 Nov 2008 20:11:59 -0000

I work for sport&health (gym chain in md,va,dc). I always wondered why they went lower-case.

Re: More About the New Pepsi Logo

Gary McElwain — Sun, 02 Nov 2008 19:01:52 -0000

I really dont pay much attention to the can or bottle, probably because I been drinking it so long. I personally chose it for the taste over coke.

With all the new drinks coming out all the time I dont think it will help establish new customers. Ad now in the grocery store I buy Faygo same product half the price.

Gary McElwain

Re: More About the New Pepsi Logo

Colleen Connery — Sun, 02 Nov 2008 18:29:17 -0000

Usually a company rebrands or repositions because they are trying to distance themselves from something negative. Why did Pepsi do this? Because they can, really. It has nothing to do with negativity. It won't make anyone buy the product more. But they are trying to look more "hip" perhaps, to a younger generation...to say, "hey look at us...we can stay current and hip."

I personally think it was a waste of money. As most folks have pointed out, 'if it aint broke, don't fix it' applies here. There was nothing wrong with Pepsi's former brand, but it is "fun" to see a new one. And they probably had marketing dollars marked that had to be spent, and someone talked them into the rebrand.

A little silly, but it happens. In my professional (and humble opinion), it was wasted money and time when the corporation could have been working on other things with that money.

Re: More About the New Pepsi Logo

Dave Klonke — Sun, 02 Nov 2008 17:10:20 -0000

“What if they did it stealth? What if they did it completely the OTHER way? Just put the cans on the shelf, whistled, and walked away. What do you think would happen then?”

I guess the question is, what is their strategy? Is it short-term buzz that they're getting right now by doing this great social media-based PR push, or is it a piece of a long-term effort to chip away at Coke's market share?