Chris Brogan unwittingly channeling George Carlin. Spooky.
Phil Baumann
· 1 year ago
Awesome! Bill Hicks would be proud.
A lot of corporate folks need this kind of kicking around. Although you call this a rant, it's really speaking truth to power.
Peace!
Jon
· 1 year ago
This is one of the few messages regarding social media/social networks where I've agreed with more than 80% of the points. Nicely done.
Rachael Hampton
· 1 year ago
I love this quote " I will do this for free but I will make you pay to understand the value"
Excellent video ! I'm a big girl I can take the swearing.
Maryann Devine
· 1 year ago
I guess it's just me because no one else had said it, but much of the audio is almost too garbled for me to understand - frustrating.
Marc Meyer
· 1 year ago
Interesting.There's a good takeaway from this. Here's mine:
If you're blogging or tweeting, it has to be clear cut why you're doing it, but there also HAS to be an end game result in all of it as well. I do this(Insert social media activity here) because it will____________ and the result of that will be__________
Nice rant
John Minni
· 1 year ago
Chris I have only watched a few minutes. I will watch more soon. I can bet you will discuss no less than 3 topics that I will find interesting.
Mark Blevis
· 1 year ago
This Jolt, like the other Jolts and speaking sessions at PAB2008, is brilliant! Thank you so much for your contribution. We all left the conference inspired and motivated.
For those of you concerned about the audio... note that audio recordings from the PAB2008 sound board will be released over the summer at the Canadian Podcast Buffet.
Marcel LeBrun
· 1 year ago
Wow - you do drink Red Bull!
In addition to, "use as many microphones as possible", I like your point about:
- Know the difference between your community and your marketplace.
Marcel
Darren Daz Cox
· 1 year ago
:) nice talk! I think adult language is helpful in this context, as we generally use that language when around friends, and friends generally hear more of what is said.
Candy Lynn
· 1 year ago
Lots of excellent advice but perhaps may favorite is: "center around passion - plan around strategy".
Without both the passion & the strategy you are lost before you even begin. Need the passion to dream the dream & the strategy to make the dream real.
Jay Moonah from Wild Apricot
· 1 year ago
"You can't eat a fucking hug." Awesome.
Laura Pritchard
· 1 year ago
Thanks for making this personal, not just business business business. We all have friends and family that we love and want to integrate our personal lives and work.
Rachel Beer
· 1 year ago
Yes, fantastic quote (I will do this for free but I will make you pay...). I didn't get whose it was though. Chris, can you clarify?
This stuff is all so pertinent for me; working in the charity sector. I would love to help charities be more effective and not have to charge them but I need money for electricity to run my PC, and to pay the rent, so I have somewhere to keep it dry! I've always found, when I've provided input free of charge, it hasn't been valued like my paid work is. Funny old thing, human psychology!
'Center around Passion. Plan around Strategy.' Pure gold, plain and simple.
Money making ain't evil. True! But in my view living from a 'connect and serve first' mentality comes first. To do that you gotta know where your business money comes from or 'To a hammer everything looks like a nail' becomes the way you try to do business, and the people you connect with start feeling pounded and leveraged, not connected with or served.
You recently asked in a Tweet who our fave marketers are. To me, that's a tough question to answer for two reasons.
ONE: far as I can tell most marketers are themselves confused and doing the 'everything looks like a nail', info-guru routine. I don't want to operate that way so observe at arms-length and take their 'stuff' with a grain of salt, watching for clear signs of 'the real deal'.
TWO: things are changing so rapidly - and in so many different directions simultaneously - there's multiple (steep) learning curves (platforms,behaviors,apps,outlook,etc) which creates a compound intimidation factor. Add that to the above and you got caution bordering on paralysis without the tried and true means and methods to soothe 'buyer beware'.
Which is why I'd take a little passionate (real and messy) straight-taking anytime!
chrisbrogan
· 1 year ago
A few people have asked me if this is my "evil Kirk" moment in time, where I crap on community. Go back and re-watch it. Accept the cursing as part of the moment, but hear what a said. In fact, here are the notes I used to talk from:
WIIFM- what's in it for me is how people process information, so if you're wondering what's in this for you, plan to focus on-
3 goals from your media making efforts
Money. $125? Bullshit. - The $125 fee for PAB is too small for what we got. It's not wrong of Mark and Bob to charge more than that, because there was a buffet *and* a boat cruise built into this.
Quote from Mitch Joel:
I would do this for free but I make you pay so that you understand the VAULE of what you're getting -- Mitch Joel - http://twistimage.com/blog
Five levels of media brand value (and also 5 levels of where the money is in this model)--
Awareness Attention -- money Influence -- lots of money Reputation -- downstream money Authority -- much more than money
Competition
You are competing with text. Ease of use.
Money. Monetization.
Making Money Isn't Bad HOW you make money is what matters WHAT you do with it is what matters
The Trick-
Know the context - dinner or restaurant Communities aren't banks Marketplaces are Smart people maintain both, differently.
HOW to-
Be Honest, Open, Clear, Human, Real, Powerful, Humble
Center around passion, plan around strategy
Learn and Master Systems
DO more than Talk
Give Frequently But Intelligently
Shine Your Light Bright on others
Give Your Ideas Handles
Understand the Push and Pull of Community
Build Conversion Engines to Keep Your Community Pure
------------
Does that help?
Dave Delaney
· 1 year ago
You did a great job buddy. I've never seen you so potty-mouthed, but that's what Canadian beer does. I'm so happy to see that you made it to Kingston, and equally bummed I wasn't there.
Anyone want to hire me to travel to conferences? Just asking is all. :-)
Cheers Chris. I'll see you one of these days soon I hope. Hey, perhaps in Nashville at BarCamp this October???
Cheers, Dave
Vicky H
· 1 year ago
Can't listen now cause I'm at work and I HEAR there's lots of swearing. Will be back to listen later.
I think tho w/o hearing it, so I'm a little uninformed that sometimes it takes swearing or something shocking to drive home what you're trying to say. :)
4four1ones
· 1 year ago
Social Media Experts...FU*K OFF = Priceless. Good gracious, it was so refreshing to hear someone in the community say that. I am so fed up with seeing all these people pop up, who say they are Social Media Gurus/Experts. Really? Where did you get your license? Did you major in Social Media Studies - shut your face...It's like all this clickbank trash that shows up almost every day with secrets on how to exploit social media to make millions - please, piss up a rope idiots.
Bought time someone stepped up and slapped everyone around a bit. Thanks Chris. I'll take a ^5 I don't really want a hug.
Nuff Said, 4four1ones is OUT...
4four1ones
· 1 year ago
I mean "bout", slang for about in my last sentence. Sorry "bout" that.
Tim Coyne
· 1 year ago
Yo Chris.
Great seeing you this past weekend.
Loved your Jolt. Loved what you brought to the festivities.
See you soon.
Tim
warrenss
· 1 year ago
Even the nicest guy in social media is allowed to throw around a few f-bombs. Great speech with lots of excellent advice. Nice to see your personality come out a little. Rant on!
Lissa Boles
· 1 year ago
Back for round two (we Canucks are a talkative and uncontrollable bunch after we've gotten a beer or two under our belts, so its said...:).
Here's quite the post that further 'splains my earlier meaning: http://tiny.cc/mrhkD
Which is why what you had to say - potty mouthed as it was (and I quote fellow commenter) - was so REFRESHING: you were were speaking for, not at, all.
Albert Willis
· 1 year ago
I love a good, high-quality rant. Keep 'em coming.
Shannon Paul
· 1 year ago
Chris is right; making money isn't evil and it doesn't work against any sense of community.
What *is* evil is the act of shaming people who figure out a way to make money doing the same thing you do for free.
Some see the true measure of a man (or woman) as the ability to celebrate the success of another.
Jealous much? Add the movie Amadeus to your Netflix queue NOW. This movie addresses the subject unlike any other. Watch it again and decide whether you want to be Mozart or Salieri.
Daniele Rossi
· 1 year ago
I echo 4four1ones: "Social Media Experts…FU*K OFF = Priceless." Too much focus on making money THE OLD WAY and completely misunderstanding the new media way.
I'm tired of not enough substance buzzing around the social media industry and I'm glad there are smart people like you with high readership.
mike mcallen
· 1 year ago
Hugs not drugs Brogan
Mike
C.C. Chapman
· 1 year ago
A-F**KING-MEN
I've been saving this video until I had the time to truly appreciate it. So happy you did this and more people NEED to watch this.
All Comments
A lot of corporate folks need this kind of kicking around. Although you call this a rant, it's really speaking truth to power.
Peace!
Excellent video ! I'm a big girl I can take the swearing.
If you're blogging or tweeting, it has to be clear cut why you're doing it, but there also HAS to be an end game result in all of it as well. I do this(Insert social media activity here) because it will____________ and the result of that will be__________
Nice rant
I have only watched a few minutes. I will watch more soon.
I can bet you will discuss no less than 3 topics that I will find
interesting.
For those of you concerned about the audio... note that audio recordings from the PAB2008 sound board will be released over the summer at the Canadian Podcast Buffet.
In addition to, "use as many microphones as possible", I like your point about:
- Know the difference between your community and your marketplace.
Marcel
"center around passion - plan around strategy".
Without both the passion & the strategy you are lost before you even begin. Need the passion to dream the dream & the strategy to make the dream real.
This stuff is all so pertinent for me; working in the charity sector. I would love to help charities be more effective and not have to charge them but I need money for electricity to run my PC, and to pay the rent, so I have somewhere to keep it dry! I've always found, when I've provided input free of charge, it hasn't been valued like my paid work is. Funny old thing, human psychology!
'Center around Passion. Plan around Strategy.' Pure gold, plain and simple.
Money making ain't evil. True! But in my view living from a 'connect and serve first' mentality comes first. To do that you gotta know where your business money comes from or 'To a hammer everything looks like a nail' becomes the way you try to do business, and the people you connect with start feeling pounded and leveraged, not connected with or served.
You recently asked in a Tweet who our fave marketers are. To me, that's a tough question to answer for two reasons.
ONE: far as I can tell most marketers are themselves confused and doing the 'everything looks like a nail', info-guru routine. I don't want to operate that way so observe at arms-length and take their 'stuff' with a grain of salt, watching for clear signs of 'the real deal'.
TWO: things are changing so rapidly - and in so many different directions simultaneously - there's multiple (steep) learning curves (platforms,behaviors,apps,outlook,etc) which creates a compound intimidation factor. Add that to the above and you got caution bordering on paralysis without the tried and true means and methods to soothe 'buyer beware'.
Which is why I'd take a little passionate (real and messy) straight-taking anytime!
WIIFM- what's in it for me is how people process information, so if you're wondering what's in this for you, plan to focus on-
3 goals from your media making efforts
Money. $125? Bullshit. - The $125 fee for PAB is too small for what we got. It's not wrong of Mark and Bob to charge more than that, because there was a buffet *and* a boat cruise built into this.
Quote from Mitch Joel:
I would do this for free
but I make you pay
so that you understand
the VAULE
of what you're getting
-- Mitch Joel - http://twistimage.com/blog
Five levels of media brand value (and also 5 levels of where the money is in this model)--
Awareness
Attention -- money
Influence -- lots of money
Reputation -- downstream money
Authority -- much more than money
Competition
You are competing with text. Ease of use.
Money. Monetization.
Making Money Isn't Bad
HOW you make money is what matters
WHAT you do with it is what matters
The Trick-
Know the context - dinner or restaurant
Communities aren't banks
Marketplaces are
Smart people maintain both, differently.
HOW to-
Be Honest, Open, Clear, Human, Real, Powerful, Humble
Center around passion, plan around strategy
Learn and Master Systems
DO more than Talk
Give Frequently But Intelligently
Shine Your Light Bright on others
Give Your Ideas Handles
Understand the Push and Pull of Community
Build Conversion Engines to Keep Your Community Pure
------------
Does that help?
Anyone want to hire me to travel to conferences? Just asking is all. :-)
Cheers Chris. I'll see you one of these days soon I hope. Hey, perhaps in Nashville at BarCamp this October???
Cheers,
Dave
I think tho w/o hearing it, so I'm a little uninformed that sometimes it takes swearing or something shocking to drive home what you're trying to say. :)
Bought time someone stepped up and slapped everyone around a bit. Thanks Chris. I'll take a ^5 I don't really want a hug.
Nuff Said,
4four1ones is OUT...
Great seeing you this past weekend.
Loved your Jolt. Loved what you brought to the festivities.
See you soon.
Tim
Here's quite the post that further 'splains my earlier meaning: http://tiny.cc/mrhkD
Which is why what you had to say - potty mouthed as it was (and I quote fellow commenter) - was so REFRESHING: you were were speaking for, not at, all.
What *is* evil is the act of shaming people who figure out a way to make money doing the same thing you do for free.
Some see the true measure of a man (or woman) as the ability to celebrate the success of another.
Jealous much? Add the movie Amadeus to your Netflix queue NOW. This movie addresses the subject unlike any other. Watch it again and decide whether you want to be Mozart or Salieri.
I'm tired of not enough substance buzzing around the social media industry and I'm glad there are smart people like you with high readership.
Mike
I've been saving this video until I had the time to truly appreciate it. So happy you did this and more people NEED to watch this.
http://www.canadianpodcastbuffet.ca/?p=203