DISQUS

Hugh Briss · 6 months ago

Excellent article, Chris. Lots of common sense stuff most people don't think about or use.

Scott Gould · 6 months ago

Thanks Chris, very helpful. Especially the time guidelines. Helps to know what others are doing!

MtnDweller · 6 months ago

Nice article Chris. Great shirt as well.

Stuart Foster · 6 months ago

I love being the #1 commenter on my blog. That tells me that I'm actually having a conversation with my readers...not just annoying them.

Kelly Queijo · 6 months ago

Chris, love the line "Commenting is currency." I agree with you on all points. Presence has relevance.
Thank you,
Kelly

Coree · 6 months ago

Hey Chris...nice job on breaking it all down. You make it sound so easy. Actually, the socializing part of it, the listening & commenting...is easy. But bringing it all back home like you did here and understanding WHY you're doing all the SM work is what makes this post so valuable.

By the way, can you share more about the Google social sharing you mentioned? Are you talking about Google friend connect? Cuz, Lord knows I need ONE MORE social media profile!

Cheers.......Coree

jlbraaten · 6 months ago

Chris,
What great info on this post and the on A Simple Presence. You've managed to consolidate hours of podcasts and books into two posts. This is a must read.

SUE · 6 months ago

This is a great article.. and totally unrelated: Love your shirt!

jakrose · 6 months ago

Way too much knowledge in this post Chris. Warn me next time. Now I am all motivated to improve my presence. #crushedit

DebFrawley · 6 months ago

Thanks Chris....As much as we read about social media we are always still looking for more tips and better ways of engaging with others...at least I am. I think my biggest issue is finding the time and sticking to it, so I like how you've broken this down, it makes it sound so much easier :)

NancyScott · 6 months ago

The Time Question needed answering. Thanks, Chris.

Brindey Weber · 6 months ago

Hi Chris,
I like your time goals and ratio. (30/30/60 and 1/15.) Can I get your thoughts on a few other blog-related ratios? (I know you are busy, but if you have a moment.)
How many posts should a beginner blog have a week?
What percentage of the content can be business (like the above post) as opposed to personal (like your facebook posts, or the one about the cab driver who returned your camers.) This is to ask, how narrow should a blog focus be?
What do you wish someone would have told you when you started ChrisBrogan.com?
Thank you!

Toma - Optimizing the web · 6 months ago

Wonderful article. The best part (and it's core) I think is right when speak about Listen-Create-Connect. Connecting I think carries a great importance, especially because when you have few thousands of followers on Twitter I imagine is not that easy. That is why I appreciate the effort such a person is doing.

Thanks
@TomaBonciu

Lucia Anaya · 6 months ago

Great Article! See ya at IAB México Conecta 2009 :)
and by the way....cool T-shirt! :)

Lina · 6 months ago

I have read several of your post Chris, good as always! Thank you for sharing your knowledge. Be back for more! Put a trackback on my blog!
Lina

liaroma · 6 months ago

Thanks Chris, Have been reading your post for a while. Putting a trackback on my blog for my readers.
Great stuff keep it up!
www.wealthhunters.info/blog

Lina

Steve · 6 months ago

One of your best and that's saying something.

Thank you.
Steve
www.twitter.com/alignedmarket
www.twitter.com/stevehartkopf

ramonbnuezjr · 6 months ago

Being t/#1 commentator makes sense. I also appreciate t/consistent message that community is not about you - always listen. Great article Chris. Thanks again!

Lisa Petrilli · 6 months ago

Chris, I think an eBook is an excellent idea. A smaller version that could be shared with senior level execs to help them understand the time involved in this process - and how important it is to spend the time - would be quite valuable!

frank barry · 6 months ago

Hey Chris ...

I'm glad you started with "know your goals" ... that's key. What I personally would LOVE to see is a post from you on how to set online goals with a good set of examples. That would be very useful stuff :)

http://twitter.com/franswaa

Patti Church · 6 months ago

The time guidelines are really helpful. I'm find so many people are being swept away into the flow of Twitter and reading posts in general. Nice to have some suggested structure to a very unstructured activity.

ChrisDonaldson · 6 months ago

I especially like 'The Time Question' section - which is where I think we all tend to get buried. Keeping my eye on the BIG picture (rather than just checking off things on my very myopic 'To Do' list) is really the imperative - a hard but necessary balance. Thanks for the reminder.

It's interesting to me that people (myself included) get so caught up in what they're selling, they often forget what problem they're trying to solve for their client. Listening is the only way to understand that. Nice reminder.

Pre Priyadarshane · 6 months ago

Chris - another great article from you. Any suggestions on how we determine specific online goals?

Greg Pincus · 6 months ago

It's a great two-parter, Chris, and I'm sure you could expand it to a book. One thing I didn't see you touch on, though, that I think is important ties in with goals: I'd call it "have realistic expectations." I find that a lot of people believe that social media makes things happen instantly. And sure... lightning can strike and move events forward rapidly online. Normally, though, the process of listening, interacting, creating content, and building relationships leads to "rewards" played out over time. I think that for people and companies starting out, in particular, it's important to have clear expectations and maybe even a loose timeframe along with their goals. I often see people get frustrated or change their tone when they don't get "satisfaction" fast enough, and it impacts their ability to build the presence that will benefit them over time. This ties into measuring success, too: if your goal is to have 1,000 subscribers to your blog's RSS feed, there's a big difference in judging how you're doing if you're expecting that in a week, a year, or ten years.

Marla · 6 months ago

Chris,
For a newbie Tweeter, this was exactly what I needed! Especially the time guidelines. I always wonder how busy people have time to spend on SM like Twitter, but your time plan was very helpful. I'll start it today!

Patrick Smith · 6 months ago

Great Post Chris,

Still new and experimenting with SM as a way to gain exposure for music. As you are aware so hard for an unknown indie solo guitarist making instrumental music to be heard. Have a free listen. http://www.patricksmithmusic.com/08_gathered_he...

Jamie Favreau · 6 months ago

Nice time management strategy. I seem to be subscribing to more and more blogs! I am old school and do it via email. So it seems like I am commenting and reading a lot more then I used too!

Sumit Sharma · 6 months ago

Hey Chris

Nice posts covering all the basics of social media marketing.

Cheers

Elizabeth · 6 months ago

Many people might think they don't have time to create a good presence online. However, your breakdown Chris is definitely a great place to start. Really, 2 hours isn't much time. I'm sure most people waste at least that much time throughout the day (most probably a little more!). Creating your online presence doesn't need to take a lot of time, but you do need to be dedicated and make sure you take that time on a regular basis. Thanks for the pointers.

Joseph Fiore · 6 months ago

I just caught this via retweet - excellent stuff Chris! A lot of the advise offered fits really well into managing and building on a successful online reputation.

Joseph
@RepuTrack

Chad_Oliver · 6 months ago

Chris I have to thank you. Monday marked my first day as "Social Media Specialist" for my new employer. "A Simple Presence Framework" and this entry have been crucial in my strategy development. Look forward to more great stuff!!

Kathy · 6 months ago

Chris,
How can you be the #1 commentator on your blog without violating the 15/1 rule? Are you referring specifically to interacting with those who already make comments?

Doyle Albee · 6 months ago

Chris: This is a great post. Many of us talk about these things often, but you put them all in one place. I'd also add "be nice." It's OK to disagree online, but I'm always amazed at how quickly people are willing to get nasty and personal right out of the box. That just doesn't work in the long run. If you have a different point of view, great! That's what makes the conversation interesting, but don't just rude and just call names. That's so unproductive.

As always, keep up the great work!

Doyle Albee

Helene Zuili · 6 months ago

Really clear post. The timing you give to manage this online presence is well balanced and i'll try to follow it by next monday ! Also will summarize the post it in french and send you a link. Thanks a lot for sharing, and good evening from Paris !

osnatbresler · 5 months ago

Clear and concise advice on steps for building a platform to carry your online presence, broken down into bite size points. Too much of a good thing is wonderful!
Thank you @ChrisBrogan :)

Lori Anne Brown · 5 months ago

You always have the best information!

My biggest problem is limiting how much time I spend doing things like you suggest and not realize at the end of the day my to do list didn't get done. Time really flies when you start reading great blogs, stumbling on fun sites, and twittering or using facebook.

Gavin · 5 months ago

Thanks Chris - you have cut through so much of the IM hype and provided a great set of guidelines for someone new to twitter. Cheers!

glennvogelsang · 5 months ago

Because I am relatively new to working in the social media field I often hesitate to comment on blogs as I feel I haven't cut my teeth yet and my opinions will not carry any weight.