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The Old Value-Cost Conversation
Here's how it worked. A guy called James Thomson launches a website(s) devoted to excellent Scottish Single Malt Whiskies - lots of enthusiasts come to it and start talking abou the whiskies they love. Someone suggests they build their own distillery.
Someone else comes up with idea of of membership community - where all the members put some cash into the project.
And that's what they did. This co-creation company has renovated some farm buildings in Fife, Scotland and should start making whisky early next year.
The foundations are the people we have and how they are behind the project and interacting with it.
Seen you on Twitter by the way.
Glad this resonated with such great people as you guys. Thanks very much for the ideas.
Anyway... sorry to vent... but sometimes it is hard to be a community leader... or builder... when the community is virtual. Don't you think?
Yep, with the new-media so prevalent and easy to use, when you screw someone over now, word of mouth is much further reaching, much more convenient, and viral. People WILL take the time to bust you on your BS. I know I took a more than healthy pleasure in pulling the rug out from under the above articles villain.