Good share Chris. Glad to hear about things like this. Other companies should consider ideas like this as well.
makes me want to give Pandora another shot.
amyz5
· 1 year ago
Chris. Agreed. How happy am I to see a liquor ad that does not think a wet t-shirt contest is the way to sell booze. ok, maybe that works with a certain demographic but this is what we are talking about when we say use the technology to support creative. love it.
Josh Fialkoff
· 1 year ago
Great post Chris! I especially like to support sponsors on Pandora, because of the music service's precarious financial position. But most of the ads have nothing to do with me or why I am listening to Pandora. But now, I feel like it's my duty, err obligation to go and drink some Jameson. -Josh
Matt Schultz
· 1 year ago
Chris,
I feel like you're congratulating a driver for stopping at red light; it's what you're supposed to do. Your excitement over the fact that Jameson and their ad agency get it and executed on it, seems to be more of a comment on the state of online advertising, than on Jameson's ad.
Definite props to the agency for proposing it, props to Jameson for rolling with it, but really, we shouldn't be impressed by this, we should expect it as table stakes.
Just my $0.02.
Zach
· 1 year ago
Couldn't agree more Chris. It's nice to see a company (and ad firm) do advertising right.
@Matt Schultz - Why is this "what you’re supposed to do"? I disagree wholeheartedly; this is above and beyond the call of duty.
Think about the added expense of catering each and every ad campaign to the context in which it is displayed. Even online where advertising is comparatively cheap, running a unique and creative campaign for each and every site a company advertises on would easily force it to multiply its ad budget many times over...
Dan Thornton
· 1 year ago
As a longtime Irish whiskey drinker, it's good to see Jamesons doing something which is appropriate for the place it's displayed.
Just a shame it's on Pandora, and I'm outside the U.S!
mattsingley
· 1 year ago
Agree! It's brilliant. Advertising needs to start giving something back instead of just taking. Looks like Jameson has done a nice job of this.
Bryan Bennett
· 1 year ago
Nice post Chris. This is a fantastic example of a brand injecting themselves into the user experience by enhancing it. At that point it becomes content and is no longer just advertising. Nice job Jameson, but equal kudos to Pandora for embracing new stuff as a publisher. This is what we need to see more of throughout social media advertising, and exactly the type of campaigns we at Watercooler are proposing to advertisers on a regular basis.
Agree with most of the above comments that this is a smart execution for Jameson. I do think Pandora deserves a great deal of credit for creating a very non-intrusive way for companies to get involved with their service via branded music channels. As a loyal Pandora listener, I only hope that more brands see this opportunity, so this service will continue forever.
Tom Lindstrom
· 1 year ago
It shows that if you can stand out from the crowd and come up with something original you will do a lot better.Thanks for sharing.
Tim
· 1 year ago
I've seen multiple companies do this through Pandora and agree that it's a great strategy overall. Not only did they grab my attention (I also added the station, even if I did pretty quickly delete it) it also got me over to check out their site and see what other cool things they were up to...
Craig
· 1 year ago
That's a great angle for Jameson to go with involving the media aspect. It's a more interactive approach that I think we will start to see more of. Companies getting their names out there by interacting and offering something up to the consumers. Good job Jameson, that's my go to shot as well.
I wholeheartedly agree. Converse did a similiar, if not exactly the same, program this summer. I have the mixtape on my Pandora now - it has great songs and gave me a really positive feeling about the brand.
Thumbs up to both Converse and Jameson (and Pandora, for that matter, for making it possible) for making something that is going to continue to be relevant to listeners after the ad is said and done.
Kristofer Mencák
· 1 year ago
Very interesting!
I totally agree that this is brilliant. Whether or not it's "above and beyond the call of duty" can be argued, but I think it is what we as consumers at least would like it to be - interesting content, in context.
However, I do think this kind of contextual advertising faces some big challenges ahead, as consumers have learnt to ignore traditional banners. Getting the attention back will take some time.
The catch is of course that attempts at getting attention the easy way, as the old days, through blinking banners, bright colors etc, will only make consumers try to ignore it more.
Tim Coyne
· 1 year ago
Nice!
I like it when good work is recognized.
Very nice.
Poor me a Jameson.
Tim
Terri in Tokyo
· 1 year ago
so sad that they aren't available overseas!
bill
· 1 year ago
Now, if only Knob Creek or Laphroaig would do it.
Travis
· 1 year ago
Completely agree! Adidas did the same thing with a Hip Hop mix a few months ago - same results - stuck in my head.
Lucretia Pruitt
· 1 year ago
I'm just happy it gave me yet another reason to be smug about the fact that I've been drinking it for over 20 years now! :)
Stepve Martell
· 1 year ago
Chris, good to see someone trying to break the auto-pilot that usually makes up the online ad space. This example is relevant and helpful. Too often we see online advertisers who suffer from "Need for Impressions Inertia". They either build an ad like a billboard or build an ad so interactive that you risk having a seizure while engaging it. They focus on people seeing it, rather than exploring it. They focus on a general message, rather than something of relevance. It is the "Need for Impressions Inertia" that shakes consumer confidence in the medium and all the brands that it serves.
All Comments
makes me want to give Pandora another shot.
I especially like to support sponsors on Pandora, because of the music service's precarious financial position.
But most of the ads have nothing to do with me or why I am listening to Pandora.
But now, I feel like it's my duty, err obligation to go and drink some Jameson.
-Josh
I feel like you're congratulating a driver for stopping at red light; it's what you're supposed to do. Your excitement over the fact that Jameson and their ad agency get it and executed on it, seems to be more of a comment on the state of online advertising, than on Jameson's ad.
Definite props to the agency for proposing it, props to Jameson for rolling with it, but really, we shouldn't be impressed by this, we should expect it as table stakes.
Just my $0.02.
@Matt Schultz - Why is this "what you’re supposed to do"? I disagree wholeheartedly; this is above and beyond the call of duty.
Think about the added expense of catering each and every ad campaign to the context in which it is displayed. Even online where advertising is comparatively cheap, running a unique and creative campaign for each and every site a company advertises on would easily force it to multiply its ad budget many times over...
Just a shame it's on Pandora, and I'm outside the U.S!
Craig
www.budgetpulse.com
Thumbs up to both Converse and Jameson (and Pandora, for that matter, for making it possible) for making something that is going to continue to be relevant to listeners after the ad is said and done.
I totally agree that this is brilliant. Whether or not it's "above and beyond the call of duty" can be argued, but I think it is what we as consumers at least would like it to be - interesting content, in context.
However, I do think this kind of contextual advertising faces some big challenges ahead, as consumers have learnt to ignore traditional banners. Getting the attention back will take some time.
The catch is of course that attempts at getting attention the easy way, as the old days, through blinking banners, bright colors etc, will only make consumers try to ignore it more.
I like it when good work is recognized.
Very nice.
Poor me a Jameson.
Tim
It is the "Need for Impressions Inertia" that shakes consumer confidence in the medium and all the brands that it serves.