Interesting interview Chris, and some really good answers there Mike. Relevant to me, as I'm working with some European company directors, helping them with social media.
The biggest challenge I'm finding is moving these guy's mindsets away from seeking an instant return in terms of sales or bottom line. Their focus on "How fast will we make money from this?" is so ingrained in everything that they do.
I hope you won't be offended Mike, but I had to read some of your answers several times to understand the point. They were pretty heavy on the jargon, at least for this simple European.
Daniel Decker
· 1 month ago
Good stuff. BTW... similar name as your guest but... Mike Hyatt (CEO of Thomas Nelson) had a great post this week on "5 Ways Your Company Can Benefit from Twitter," taken from his vantage point as a CEO. http://michaelhyatt.com/2009/11/five-ways-your-...
Also... Dan Cathy, President of Chick-Fil-A has shown some good use of Twitter and blogging lately. http://www.dantcathy.com/ They just put on a big leadership event in Orlando and from what I saw, they used social media a great deal leading up to and within it.
work at home
· 1 month ago
I am person who like to read interview. Thank you for this great interview Mike Myatt.
Paul Steinbrueck
· 1 month ago
Fantastic interview. As the CEO of a small company myself, I couldn't agree more with Mike on how important it is for a CEO to engage in social media. I've subscribed to his blog and look forward to reading more of his advice on how to do that more effectively.
RiverwoodWriter
· 1 month ago
Good stuff here...I especially appreciated Mike's acknowledgment that "one size does not fit all." Business owners who are not yet up to speed on social media options feel overwhelmed with the message that they've GOT to have this, that and the other. In many instances, a simple and basic approach would help them get their feet wet and move them in the right direction. Selecting the more advanced strategies that are the most appropriate for their business and their market will be easier once they get going.
Laurinda Shaver
· 1 month ago
I particularly like MIke's statement: "SM gives a CEO the opportunity to engender trust and confidence through genuine public interaction in a way that can meaningfully reach more people than is possible through any other medium."
If the foundation of business is relationships, why wouldn't we embrace the best tools in order to facilitate relationship building and nurturing?
1day1brand
· 1 month ago
Chris,
What Mike says about the first mover advantage resonates with me. I'm convinced that the next five years will see more changes in marketing and communications than the last fifty, and that the first mover advantage, especially for new brands, is immense.
-- Axle Davids @1day1brand
David Walker
· 1 month ago
Great interview, Chris. There are still many CEOs who believe Personal Branding is some sort of fad that will one day go away then they can turn back to their corporate traditions, boardrooms and shareholders. Rather than embrace it, they prefer to stick their necks in the sand which is regretful when one thinks of the possibilities. Mike Myatt is an excellent example of how to take advantage of this opportunity but I think they might wake up when it's too late..
Monica O'Brien
· 1 month ago
Interesting interview! I'm a Gen Y'er and have several years of experience working with companies who target Gen Y specifically through social media. While I think it's important for every CEO to be listening to Gen Y on social media, I don't know that CEO's are necessarily the best spokespeople for the company. Gen Y learns so much through peers, and I've found that young representatives who are themselves in Gen Y (or at the latter end of Gen X) are good people to connect with the generation.
Since many CEOs (especially for small companies) are pretty young these days, the CEO might be the right person to reach out. But don't discount other people in the organization because this generation does not communicate like Gen X or the Boomers.
Again, great interview Chris, and nice to learn something from Mike today!
jnewman1
· 1 month ago
Hi, Saundra here! This is a good network. I need to know more tech oreinted blogs, my blog is XP and Windows 7, and I have more questions than answers. I'd like to do a post about
Scott Gould
· 1 month ago
I've been following Mike's blog for a while now and love his thinking. Thanks guys for this.
angelinasimon
· 1 month ago
Great interview. I had so much fun reading this interview. I wish you posted video here. It could be more fun watching it. managed hosting
wholesale jewelry boxes
· 1 month ago
That and the other. In many instances, a simple and basic approach would help them get their feet wet and move them in the right direction.
marryroy01
· 1 week ago
The biggest challenge I'm finding is moving these guy's mindsets away from seeking an instant return in terms of sales or bottom line. Their focus on "How fast will we make money from this?" is so ingrained in everything that they do.
All Comments
The biggest challenge I'm finding is moving these guy's mindsets away from seeking an instant return in terms of sales or bottom line. Their focus on "How fast will we make money from this?" is so ingrained in everything that they do.
I hope you won't be offended Mike, but I had to read some of your answers several times to understand the point. They were pretty heavy on the jargon, at least for this simple European.
Also... Dan Cathy, President of Chick-Fil-A has shown some good use of Twitter and blogging lately. http://www.dantcathy.com/ They just put on a big leadership event in Orlando and from what I saw, they used social media a great deal leading up to and within it.
If the foundation of business is relationships, why wouldn't we embrace the best tools in order to facilitate relationship building and nurturing?
What Mike says about the first mover advantage resonates with me. I'm convinced that the next five years will see more changes in marketing and communications than the last fifty, and that the first mover advantage, especially for new brands, is immense.
-- Axle Davids
@1day1brand
Since many CEOs (especially for small companies) are pretty young these days, the CEO might be the right person to reach out. But don't discount other people in the organization because this generation does not communicate like Gen X or the Boomers.
Again, great interview Chris, and nice to learn something from Mike today!
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