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If I Were a Realtor
I think that SocNet Systems could be improved if they weren't so technical, and there weren't so many things to copy and paste.
As easy as that might be for some of us, there are many more people who just don't "get it" - a lot like when 80% of the VCR clocks used to blink 12:00
I love this, Chris. You should talk to....
Maybe you are right. Maybe it's the fault of the majority of people.
Point: It's not technical at all to write a letter and mail it to someone. Yet, how many people really take the time to do that anymore?
Looking at this another way, perhaps technology has made things too simple.
Fast food from drive-thru's (sic) made getting something to eat extremely easy - so easy in fact, that many people willingly give up eating healthy.
If your social networks are outside the technology sphere, use different tools.
But making things easier is a generally nice sentiment.
If you are only choosing the people who make up that circle-of-friends because they have the means and understanding to be connected online, then that is your choice -
The next time you are out driving around, if you see a construction worker holding a sign - wonder for a moment if when he gets home, does he log into facebook and blog about how his day went?
True, perhaps you or I wouldn't have much in common with him, at first glance (esp. since he has a real job and all ;-)
But what if he has a family of four, goes camping, takes a bunch of digital photos and wants to share them with his brother in Oklahoma?
Where is the supporting socnet system for him?
According to the HP commercials, we're supposed to believe that he'll just print out his pictures at home and mail them to his brother.
Maybe I'm looking in the wrong places - or perhaps I cannot see the forest because of the trees.
You're looking to solve a different problem. Which is certainly one to look at, and is a lucrative marketplace. Finding a way for Joe-road-sign-holder to build a social network that's meaningful to him is a great target to take on.
Is that a new focus for you, Mister Bailey?
Assumptions about Virtual Joe.
- If he has kids and all, there's probably a computer in the house.
- He's probably not into keeping up with what the A-list bloggers are doing
- Probably has heard of "blog" but doesn't understand the scene.
- He's watched a few videos on YouTube and thinks that is what people are talking about when he hears "Internet TV"
- His kid has a MySpace page, but he doesn't know where it is.
So yeah - what kind of system can capture and benefit Virtual Joe? Because I think that there are 200 million Joe's out there and at this point in time, the cost of acquisition is still too high since he doesn't live in our fishbowl.
Summary: I want to capture the unplugged masses much like AOL did. (Remember when AOL said, "This is your version of the Internet, don't look behind the curtain!")
Even if you have an agenda (job networking, promoting your blog or community, etc.) don't make that the only reason you're sending email, leaving a comment, and so forth.
For example, I have a blog page (and this is a bit embarrassing) about Paris Hilton getting in a car wreck: http://literally.barelyfitz.com/2005/11/28/lite...
I occasionally get comments on that post, then I notice that the commenter's URL is something relating to car accidents. Even if it's a "real" comment, I usually just delete it because I know the person just searched for "car wreck" and wanted to get some Google-juice.
My two cents on reaching the "unplugged masses": I think it all depends on how much time they're willing to invest. I spend most of my day on this stuff, someone with a "real job" (heh) and a family isn't necessarily going to head home after a rough day and climb on the computer to spend an hour reaching out to his online community. Isn't a "real life" community enough for some people?
And there are others with an online community (like a MySpace page) who are still nowhere near as invested as we are. Many of my friends with MySpace pages wouldn't even begin to know what to do with Twitter, think blogs are silly, and wouldn't understand why flickr was necessary when they can share their photos with friends already via Snapfish.
So capturing the unplugged may just not be possible--not everyone is willing to let social media saturate their life the way others are.
To that end, Chris, I agree strongly with your point about the face-to-face meeting. Everyone has a different tolerance level on this. Mine happens to be low. I want real friends, real connections, sincerity, and I want to not feel like a politician or someone else's social (or marketing) revenue.
The first Podcamp was so powerful because of the face to face meetings that occurred- there are more than 30 people I met there, or directly related to people I met there- that I now consdier close personal friends. People I would put up in my house, call and have coffee with if I'm in town, and that circle keeps expanding with each new PodCamp I attend.
These contacts have lead to real business, and to me, more importantly, simple human socialization and friendships. I know the circle will continue to expand. It enriches my life tremedously, even if it is easier to sit quietly and ignore life.
We all have many different communities we belong to; many people within different circles of closeness. yet by reaching out and including more people in the circle- not just collecting them like trading cards, but using things like twitter to keep in touch, even passively- it helps strengthen that bond.
It may seem silly and unprofessional to hear about my kids going off to camp, or About Mrs. B's dog, or Chris's trip to the beach, but Twitter keeps all of us in touch through it's social network, in an efficient way, that helps make those passive bonds easier to deepen and expand when you add the face to face.
You can look at it as building a network for some purpose, or you can get real about it, and let it also just be about making new friends and helping each other out in small and big ways. It is forming a virtual town, a community where we can all live and propser.
I have 5 siblings, and was able to convince 4 of them to Twitter. The 5th won't - she would rather call and talk to us individually, or fly in once a year and do a mini-reunion. The rest of use have expanded our conversation to include microblogging and the occasional viewing of another's mac.com or flickr photos.
I've thought about this in relation to old friends (college/work), new friends and my neighbors. The intention is there, it's the time that gets me. To connect/converse outside of your normal family/work time takes a real effort and commitment. How do you fit that in a GTD lifestyle?
Lost in the shuffle...
It's been a while since I commented on something here, even though I'm reading. Just wanted to let you know that I'm paying attention, and even taking advice. And happy August to you too.
People who are friend collectors(I've been one in the past) on some networks, like the TopLinked people on LinkedIn, have a different agenda than most of us when joining a network. They are in sort of online popularity contest. It's impossible to keep in touch on a regular basis with 15,000 people, 400 or 500 would be difficult.
Chris Penn brought up a good point on a recent Financial Aid podcast about the value of these people to the network. They create very large and well connected mesh networks that can help you get access to people you wouldn't normally have access to.
Think about what you want to achieve from your network and make that your focus when building it.
I like facebook but its all college kids, they wont get me anywhere career wise.
:)
commenting is a huge part of the online world. Like you said it lets them know you were here and allows for some conversation. Not to mention it links back to your site which allows others to find you. I will admit I will leave "nice post" a lot because I may not have anything really constructive to say but again want them to know I was there.
I was here.
best! best! best!
K
I don't understand why Patrick in comment #9 said "I occasionally get comments on that post, then I notice that the commenter’s URL is something relating to car accidents. Even if it’s a “real” comment, I usually just delete it because I know the person just searched for “car wreck” and wanted to get some Google-juice." I mean if there is an option for people to put a weblink of interest that is 'real' associated with their comments... i dont "get" why he would delete those comments. Commenting on blogs is supposed to enable visitors to interact with blogger.
Other then that, I think I like your blog. I also agree with Kathryn (comment 32). :)
Great Article! Great content in your Website in General! I am a Publicist/Media Specialist and Techie covering the NY and the Atlanta, Georgia markets, and have been working on Improving my Social Networking skills so that it matches my Face-to-Face Networking Skills. It's a daunting task, but doable and requires a little bit of a system in place so that I keep it as an top of mind thing.
As a Publicist and Consultant it is my job to teach my clients how to do the same thing so that they can incorporate online communities into their PR and Marketing strategy.
I'm looking forward to perusing your site and learning more. Thanks again!
Debra Dixon
Light of Gold PR and Marketing
info@lightofgoldpr.com
http://www.lightofgoldpr.com