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The Old Value-Cost Conversation
First, more and more enterprises are recognising that using a collaborative, non-linear pattern to communicate is highly effective, and see that what engages the human mind and fascinates it is simple: other people and their interests - not procedures, instructions or rules - just people.
Second, the most effective (and if handled correctly, most profitable) applications lie within business networks when they allow complex tasks to be completed more easily. T and the direction where I see the biggest opportunity is in creating and allowing intuitive access to semantically meaningful information about suppliers colleagues and customers.
Third - it's always good to know that what might be viewed from the outside as wasting time on geeky stuff can become a core skill. When I was learning HTML and setting up basic web sites 13 years ago, I had more than a few questions from colleagues about what on earth I was wasting my time on - now, that knowledge and insight puts food on the table.
And Fourthly - IBM is full of clever people.
a 'facebook for business' might not add to productivity as much, but it could be good for a larger company. small companies prob wouldnt need such a tool.
R