DISQUS

Chris Brogan: How to Listen for Opportunities on Twitter

  • JTomarelli · 1 year ago
    Thanks for the information. I'll definitely remember to use the search tool on Twitter more often.

    Your last tweet about quitting the world of blogging almost made me cry! :) You are brilliant!

    Thanks for inspring me,

    Jen
  • Dana Lookadoo · 1 year ago
    Gosh, I had not even paid attention to the "Feed for this query" RSS link. Thanks for helping take of the blinders and expanding the options for this approach to conversation monitoring!

    "How to" request: How to understand measuring of ROI for Social Media efforts and/or how to establish key performance indicators.
  • Rahsheen · 1 year ago
    I have always known about this technique, but never thought to use it to actually listen for opportunities rather than simply things I was interested in.

    You would think those two things would be one in the same.

    Rather than using RSS feeds, I opted to make use of the twitterspy XMPP bot. One could also use this strategy on Identi.ca using the track bot.
  • Amy Miyamoto · 1 year ago
    Great walk through on how to use the Twitter search feature to navigate for business opportunities. Plus the RSS is key for ongoing monitoring. I am heading over now to try it out.
    Thanks!
    Amy
    On Twitter @amymiyamoto
  • Kyle Lacy · 1 year ago
    This is a great post to share with my clients who are trying to understand the deeper expanse of twitter.

    On a personal note, I didn't even know this existed.
  • CG · 1 year ago
    Great post -- a series would be awesome. I was going to write a post outlining the common ways to find opportunities and mentions of a business or brand, products and services; now I can link items to your How To posts.

    Here's a suggestion: TinEye. It's an image search engine -- you can find where a given image appears on the web. Searching for a company's logo might result in some interesting results, some of which might not be easily found elsewhere.
  • frank · 1 year ago
    This is AWESOME!!

    As another said already ... i didn't even think to use the RSS feature.

    I don't think i have anything valuable to add to this conversation except for a sincere thank you for posting things like this. Seemingly very simple, but incredibly useful for folks like me who sometimes overlook the simple.

    Off to figure out what searches I want to track.

    --
    http://twitter.com/franswaa
  • Ari Herzog · 1 year ago
    Hmm, I currently receive Twitter alerts from Tweet Beep, not unlike a Google Alert, for tweets with my name, URL, and various keywords but you gave me a different idea; namely, to use Twitter as an addition to LinkedIn queries.

    Thanks!
  • buzzybussy · 1 year ago
    good posting...
    i start to use twitter now...
    nice information....
  • Christopher S. Penn · 1 year ago
    Next take your twitter searches and feed them to Yahoo Pipes. Regexp and filter out spam, slice and dice, make analytics, and Yahoo Pipes + Twitter Search delivers a true listening post experience.
  • Sarunas Rackauskas · 1 year ago
    Chris, thank you for the example. It really opened my eyes. I kind of tried it already in a similar way, but this summs it up very clearly.
  • Russ · 1 year ago
    It is definitely a great tool. Listening is a very important part of the conversation and an excellent way for companies/brand/people to receive genuine feedback/opinion. It is also a great way to find champions of your brand/brand advocates! On a side note, I think I used too many back slashes (/) in this comment.
  • Tim Wilson · 1 year ago
    I also use Tweetscan for some searches that have some obscure terms for which results are few and far between. Granted, it's a little old school to rely on something hitting my inbox, but it seems to work. Except...when it doesn't (good ol' Twitter!).

    I like the suggestion of Christopher S. Penn to run multiple Twitter search feeds through Yahoo! Pipes for further filtering/cleanup. Although, with some of my past pipes, I'm never super-confident that the app is doing what it's set up to do.
  • Tony Hollingsworth · 1 year ago
    Chris
    Great post - I love the serendipities that Twitter provides. You've so simply and clearly articulated another one. I have found Google Alerts to be useful too, and wondered if they could be RSS-enabled (don't think so) You've gone one better, using Twitter search and RSS which I look forward to trying out. The utility available to us with these tools is amazing.

    Best regards
    Tony Hollingsworth
  • Stephen Hopson · 1 year ago
    You continue to inspire me. Although I have used the Twitter search function (primarily to see who has been trying to reach me because I don't follow them, etc).

    But you added something new here that I hadn't thought of, namely the RSS feed button on the right side of the page. I hadn't thought of that as a tool even though it was staring at me in the face.

    Now you have me thinking - what search words can I use for my speaking business? Hmmmm...........
  • Kimberly · 1 year ago
    Thank you for this. Very useful
    What would I do without you :)
    Keep up the great work
  • Tonja · 1 year ago
    I've been using Tweetscan to monitor for any client mentions but looking for opportunities is a fantastic idea. We had a new client in a few months ago that said "No one is really talking about us online." I did a quick Twitter search and showed them several results. They were shocked because it never showed up in their Google alerts. There's so much more out there than a Google search ...
  • Ari Herzog · 1 year ago
    @Tony: I don't know about Google Alerts to RSS though can't imagine why not. See here for instance.

    A better idea is to create a Technorati.com account (which you should have, anyway, as the site indexes all blog posts that ping their servers), search for a keyword, phrase, or URL, and there is a button to RSS-ify those results.
  • Deb@Bird On A Wire · 1 year ago
    I've been listening this way for a while, well almost, just haven't added the feed to my already overstuffed feedbox. But wow! The results can be astounding! Thanks Chris!
  • Anthony Russo · 1 year ago
    I have been using this method for a while now. I find the RSS feeds a good way to archive the searches and streams, but you are not able to instantly reply back in RSS, only on the website. My solution:

    I have 7 tabs opened with my search terms in them (Faviconized to save space)

    Every few hours do a "Reload all Tabs" on them

    Reply to those opportunities right away while it is still fresh in their mind.

    I also have everything going to RSS for archiving.

    Another great help is bookmarking all the tabs in a folder and easily being able to open them every morning instead of always having to run the searches.

    Efficient and effective.

    Anyone with questions on this, feel free to contact me

    Anthony Russo
    Conferencing Consultant
    Great America Networks Conferencing
    arusso@ganconference.com
    www.ganconference.com
    Skype: anth.russo
    Twitter: @AnthonyRusso
  • Mari · 1 year ago
    That's pretty cool. Thanks!
  • David Murray · 1 year ago
    Fantastic! Thank you for providing step by step instructions! Anal retentive like myself appreciate it :)

    I've just started to discover how powerful Twitter is as a research tool and have found that it is the fastest social media application available - as it applies to connecting and networking. Plus the ripple effect it can create is amazing!

    Thanks!!
  • Wade Rockett · 1 year ago
    Twitter Search is incredibly useful for this sort of thing, particularly when you filter your search by geographic location.

    When we used it to help GM find local bloggers who were attending the Seattle International Film Festival (where a local dealership was providing celebrities with hybrid SUVs and drivers), we discovered a great opportunity to give the delightful @ZestyJenny the star treatment on opening night.
  • warrenss · 1 year ago
    Listening on Twitter is the secret to its value for companies large and small. I love the way you cogently described the process. So let's get busy and find those opportunities!

    http:/twitter.com/warrenss
  • Cassie Wallender · 1 year ago
    I've been using TweetDeck since Gnomedex to keep an eye on the twitterverse, but I like the idea of using Google Reader (or your favourite RSS feed aggregator, whatever that may be) because then you can access it from any computer.

    Every company should probably be watching (at minimum) their own company name.
  • Michael Slawin · 1 year ago
    What a great way to track the latest buzz on my brand and my clients.

    Thanks Chris.
  • Tom At The Home Business Archi · 1 year ago
    Good post.I think many people have no idea of how to really get the most out of Twitter.This post will help a lot of people.Thanks for sharing.
  • Tribute Bands · 1 year ago
    I found this post from a link in an email that Charles Heflin sent to me this morning and I'm really glad I did. I've never used the search function on Twitter or the RSS function. It's brilliant, I've just done a few searches and found loads of contacts, this post has really opened my eyes to what's possible, thank you for sharing this information with us mere mortals.

    John O'Hara
    United Kingdom
  • Sandra Hudson · 1 year ago
    Chris I read this about a week ago and just was able to check it out today.

    Thanks what an amazing tip.

    I am just beginning to learn the many ways to to use Twitter

    Sandra Hudson
  • Denise Griffitts · 1 year ago
    This is such an excellent post that I am asking my readers to drop by and learn from it.

    Thanks!

    Denise
  • Paul Retherford · 10 months ago
    Great information! Using your techniques.