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I agree that Facebook is most suitable for friendships and to a lesser extent for business.
Great points to consider.
I love Twitter, too, but it's an entirely different animal. Facebook, for me, is a way for me to keep up with my friends. I'm very particular about whom I "friend" there, because I tend not to put up many boundaries; the people who are in my circle there are people whom I already know well, or want to know better. I post pictures there, I speak pretty frankly. In short, I am myself there; you're pretty much getting the real, unfettered, deal. You can connect with people on a completely different level on Facebook than you can on Twitter. I have a "fan" (though I hate that word) page for my company, and use it, primarily, to post news items that are of interest to me, as well as the general goings-on of my business and, of course, a feed to my blog (which I also post on my personal page).
I only have a few quibbles with it, and they're the same as everyone else's. I have no interest whatsoever in the quizzes, or receiving virtual rubber duckies, or any of that. That said, you can remove those things from the feed and go on about your life.
While I've seen that Facebook can be extremely effective for the promotion of small businesses, I don't really use it as a business tool. I use it to foster real relationships, with friends, some business acquaintances, and people whom I genuinely want to know better.
As for Twitter, I know a lot of people there too, but I've met them through work, blogging, or conferences. So I have different discussions there. My hair is down a lot more on FB and it should be..it's a place for Friends, right?
As always, I've learned something new from reading your post, thank you Chris.
I am, however, coming to an interesting crossroads as I progress career-wise because I now have professional contacts requesting connections on FB. I'm still trying to figure out how to handle these, because I don't want to be rude and not "friend" contacts but then again so much of my non-"professional" life is on FB. (Not that I ever posted anything bad or distasteful, just things on a more personal level. We're talking 5 years of my 20s.)
At first I had several of these contacts on a "limited profile," but I've since gone back and allowed them to full-access because I felt as if "limited" defeated the point of connecting in the first place. Now I'm censoring myself even more and I wonder if (or when) I'll get to a point where Facebook is too public of a forum and I'll revert to something more personal again.
Where I see Facebook being extremely beneficial is in the service industry and for other businesses that need to promote frequent sales or promotions. For instance if a bar wants to drive business during happy hour they could announce specials on their fan page and quickly disseminate the information to their "friends". Another use would be if your place of business ran different specials on different services, for example, "Come see us this week and receive $5 off of your XYZ service."
Larger companies can use it (like AT&T does) to announce product launches and community service announcements. This helps to create a buzz about the product and generate good will toward the company.
I HAVE had a good response from FB users who like getting updates through a fan page I setup for a local not-for-profit soccer league. It's basically another broadcast tool without a lot of interaction at this point, but it's well suited to the demographic (parents of school-aged kids) who I believe are the fastest growing demo on FB (someone correct me i'm wrong on that).
Looking at my Page and Profile pages on separate tabs - also implemented and in use - I have several Twitter tabs open - why not several FB tabs. Making it much simplier to read what is going on and respond.
I'm pretty much the same on FB as I am in Twitter. Currently my tweets do update FB - but I've just created a business Twitter acct and will only be pushing tweets from my personal account out to FB.
Business wise - I have a lot of clients who not only follow my business page, they friend me. As a wedding photographer, my brides feel close to me and friend me. This had made me become more aware of what and how I tweet / update on FB - but if I need to vent about a bridezilla or a cranky guest - that's what e-mail and FB Inbox is for. An issue that is starting to arise for me now is Brides who only communicate with me via FBook. I like having the saved e-mails for historic purposes and w/ FB - I find myself e-mailing my self copied FB messages just so I can archive them with all my other client messages.
I also do a lot of teaching and many of my students friend me on FBook. So when I publish a blog or a class update on my website - I also throw out a status update letting current and past students see what is going on. I've have gotten new students in class because of these updates.
As for photos on FB - I only put "snapshots" up there. Anything I would deem photography or "arty" or something I would want to keep my rights to - I do not put up on FB. I do have Flickr.com and Google Album (Picasa) accounts and post things there with an update from FB letting folks know the photos from last weeks BBQ are ready to see.
Finally - I LOVE the event feature of FB. I have found out about several local events recently b/c of their postings on FB. If any of these events seem like my students or brides would benefit from them, I resend them as updates from my business page - or just send to a few individuals. And I especially like I can save the events right into Outlook.
Just my two cents...
I'm in the same boat as you when it comes to updating my Facebook status. I try to keep it separate from my other networks and tailor it more on the personal side. The connections are deeper FB and I try to be sensitive of that. :)
Brandon
@bchesnutt
I think Facebook has a higher value as a marketing tool, as opposed to personal connection medium, if you already have a "community" in place. This is especially true of higher education groups and non-profit associations that have a "membership."
I am interested in reading the article on how you manage Twitter, but the link did not work. Will you tweet it to me? @PassionJourney
Thanks!
I'll have to check into your posts about LinkedIn and find out your approach.
What I like about social media and Facebook in particular, is that you can decide how much of your persona you want to design for others to see. I mean, you can decide how much to blur the line between personal and business life.
For me, I'm friends with many people I've met through the "business networking" world, and I've done business with friends I knew from as far back as high school.
One question I get asked a lot whenever I'm speaking or teaching, is how do you deal with privacy? And also, how do you decide how much to make personal or business?
I usually answer that there's no official "percentage mix" but that typically, you want to keep as much of your contributions, conversations, etc, as personal as possible, with very little reference to "business." I certainly would suggest refraining from any traditional "selling," for sure!
Regarding photos, you can host them at FB without any problems, but one thing people forget, is the level of privacy that can be assigned to a photo album, a particular photo or for any other action on FB. You could have a photo visible by EVERYONE in your network except for 4 friends. You can have it visible to only ONE friend. The level of complexity on privacy settings are nearly unlimited and I think not everyone on FB really knows how to use the privacy settings to their full advantage.
Thanks again for a great post Chris.
Ed Bisquera
Follow me on Twitter @edbisquera
www.elevatingbrilliance.blogspot.com
@Intertwined
Facebook is where I hang out with my normal, civilian people. For whatever reason, they've put people at ease who never, ever, EVER felt comfortable sharing stuff on the Internet or reaching out to old friends and connecting via the Internet before Facebook. So all the people who *aren't* social media/early adopter-ish nerd types, they're hanging there, so I use it to reconnect (and then, as Chris notes, to stay in casual touch).
I take email conversations out of Facebook as soon as I can. Immediately, with old friends, and later on, with new acquaintances. I've been around long enough to see various networks disappear with my data. These people were hard to find, and there are a lot of them I'd regret losing again.
As to my particular suggestions, for the love of all that's holy, Facebook, do these two things:
1. Let us easily configure our home page. I want birthdays up top. I should be able to have them. (Just one example.)
2. Make it easy to opt out of stuff. Those goddamned quizzes and toys and hoo-hahs drive me batshit crazy. I try to follow my whole stream, and end up having to unfollow certain people b/c they will not stop with the quizzes, new ones of which pop up like a hellish game of Whac-a-Mole.
Opting-out ease includes making it much clearer via the UI how to ditch stupid apps I signed up for when I was a FB n00b.
Thanks for posting this, Chris. I know Facebook doesn't have the cool factor that Twitter and FriendFeed do, but it really is a terrific gathering place, as people actually gather there.
(It's always all about content, isn't it?)
I am a communications major background... give me a megaphone and I will get the word out. I started this for local indie bands on Yahoo Groups with a group called SAMusicScene. I could offer something free tips to get bands in from the perspective of a booking person and groups I found and expored like Texas Music Coalition. My feeling was information sharing is karm-a-tic.
It was my basic human nature to be social that had me use the internet as a medium to talk with people all over the world. It helped me contact on of my favorite actors which fueled me to help promote his own production company's latest film. This got conversation of my friends who were now also in local media. As the economy now laid off many of us off in this industry I am finding a rebirth of a career in an interest I enjoy.
I develop the profiles for individuals and I find the people who may be interested in there products or services. I personally talk to people so they won't feel spammed. NEVER do I send an invite without a message and I always apologize for invading their private space on the internet. I read their profiles if they sound like the service or product would be something they would like I tell them. But there is another aspect to choosing these people. They like to be social too, and I need them because in all honesty I can not talk to the millions of households in the US. From here social networking goes viral they tell others. We meet at mixers and interact, share stories about concert;, families; and the OMG of 6 degrees of separation.
I may not be as techy savvy as other individuals but the difference in my online networking is I just love people and their stories. When I meet my online friends at a mixer I have invited them too, I get the common compliment you are pretty much the same online. I show off that personality I guess... like it or hate it I am just me.
This is not a job you can do 100% from the comfort of home you NEED to engage the human connection.
For instance my friends who are parents, teachers, pediatricians I direct to
my friend Cynthia Lee's new project's web site about positive stories about kids
www.gomotah.com
get the one's who talk and are social to join her facebook's group
http://www.facebook.com/group.php?gid=585409315...
or to one of her stories YouTube (promo)
http://www.youtube.com/watch?v=H3J7tuaOQ74
on twitter
@motah
Cynthia has told so many people about me and more people have come to me. Now I feel like one of those women who gives birth without knowing they are pregnant. I am now figuring out how to make this a business and pay the piling bills since my job loss. Unemployment is not a fund I wish to depend on long.
I do wish Facebook would get rid of submitting one phone number per account to verify because this makes a lot of people nervous. And I would be glad to let my number hold for my clients.
I wish fan pages and groups could send messages out to people to invite them.
I wish non-profits could be automatic friends of people when they sign on based on their interest for one month under a list as good deeds or karma and after a month give users the option to delete them.
Okay that is my input.
If I had the ear of the team? Get with better integration and editing. I had to delete a page and redo it because I could not correct a type in the header of the page!
Also, it is really not intuitive and you have to go through a bunch of steps to create a page THEN you are limited as to what you can do with the page (as far as widgets) and it is not easy to contact people unless you figure out how to short cut from your main profile list.
Some people let almost anyone befriend them but ultimately I think that might backfire. Now that Facebook has limited friends it will be interesting to see how it plays out.
What pushed me to do so was the fact that some members of the Web community were overly pushing their Facebook activities. So much so that some days I would log in to find my Home page completely dominated by updates from the same person.
I do believe in the business aspects of Facebook, but some industry members are using it too heavily.
Interesting ponder point: when is it too much?
That's how I did it. Make sense?
The blog automatically imported via FB notes, I think, but I also use Simplaris Blogcast from the FB app gallery.
Similar to you, I love the new fan page, but what I also love about it is it is people who really know me and I know them. So why not talk about what I do professionally...I would at a bar or at a party. I love hearing about what my friends are up to as well. I treat it the same way I would when talking "live". Not sure this is right or wrong, but it is the way I do it.
As for Twitter, I think it is great for meeting new people, which I don't think I could of done in FB. But what's really cool is some of the people I have met on Twitter are now friends in FB.
I think it comes down to whatever way feels right for you. The same way you would act in person.
Once again great post!
http://www.facebook.com/chris.nadeau
Also, do you mind if I borrow your Facebook birthday strategy? Very classy to send email or tweet rather than doing what everyone else will do.
The other thing I'd like to see is a proper section for business, maybe more like LinkedIn. If I could have one site to replace Twitter, Friendfeed, LinkedIn, Facebook profile, Facebook Page, Tumblr, Posterous and Google Reader I'd get a lot more work done.
I would consider creating an application. That is in the works for the future.
I do use FB both for business and personal. I have MANY more lists than 3. I like to use lists as "mailing lists" so I only add 20 people per list (if i am going to bulk mail them) because FB doesn't allow you to email more than 20 ppl at a time.
I also have a "personal" group. The Leyla Group. This is where I tell people about events I am hosting and any promotions that my clients are running. I never try to email people more than once a month. I HATE when people load up my inbox so i refuse to do it to them :)
I also invite the use of facebook as a sort of "comment system" for my twitter activity. It's nice to get some responses on Twitter, and maybe have a conversation there, but have a whole other stream of responses from the FB crew.
I've pushed groups and events for my own podcasts, and some clients (most notably, with IWC Wrestling). It's something to quantify the people who are actively looking at us and coming to our events, but that's about all. Conversations are still happening on the age old message boards for this line of users.
I thought about creating a new profile, but I have moved on. Their ToS are nebulous and their appeals/customer service is nothing more that auto-responders. Now I spend my time on Twitter. I'd love to see some Facebook-like features added to Twitter, but I don't miss the inane quizes and gifts.
What I really would like to see is social network interoperability. I think Google has the best chance of providing us with an open SN, where users own their data and can take it with them where ever they choose.
I have found fan pages are a great way to reach new customers and promote certain products. Since I run so many niche stores, I have different fan pages for the different segments. I'm still working on the best way to brand/utilize them, but find they are getting some traffic and fans and am enjoying them. We'll see if they really do lead to more sales.
Thanks for this post. I know it is a couple of days old, but I'm sifting through 1000+ post in my Google Reader. I just wanted to reaffirm your adoption of lists. It made my life better as well. I have my "top peeps" who post great content, but some not that often. It helps me keep track of these important people. Also thanks for the birthday suggestion. I used to post on peoples walls, but I going to follow your advice.
Be well, Brian
I signed up for Facebook orignally to get access to some tech forums that required a Facebook account to gain access but don't understand the facination with posting inane crap at any given moment about your day/life for other people to here. (to the point where it will be a few months go by that I realise there is an outstanding friend request).
I agree with you on the apps and the apps/presents/gifts.
i.e Some one has given me a "chicky hug" or a virtual chocolate sundae
Am I going to eat it (virtually as well) <rolls eyes>
If there was a way to block everything on the wall except comments that directly relate to me I might use it.
Until I can do that in facebook I'd much prefer to keep in touch with people via the phone/SMS etc.
I'm just not that interested in something a common friend has said about someone else.
I signed up for Facebook orignally to get access to some tech forums that required a Facebook account to gain access but don't understand the facination with posting inane crap at any given moment about your day/life for other people to here. (to the point where it will be a few months go by that I realise there is an outstanding friend request).
I agree with you on the apps and the apps/presents/gifts.
i.e Some one has given me a "chicky hug" or a virtual chocolate sundae
Am I going to eat it (virtually as well) <rolls eyes>
If there was a way to block everything on the wall except comments that directly relate to me I might use it.
Until I can do that in facebook I'd much prefer to keep in touch with people via the phone/SMS etc.
I'm just not that interested in something a common friend has said about someone else.